01/10/2026
The approach that builds trust with customers requires a mix of sharing products and promotions, showing up professionally with processes and systems to support you and having the warmth and relatability that comes from being personable.
When this mix is out of kilter, 3 typical scenarios result.
1. The Brochure - Product and Process, without the personable approach, leaves you sounding like a marketing brochure.
2. The Friend - Process and Personable, without coming back to highlight product, feels warm and fuzzy but doesn't close sales.
3. The Whirlwind - Product and Personable, can become chaos without systems and processes to support you.
Product is what you share. Personable is how you share. Process keeps you sharing. đź©·
Which one do you recognise might need strengthening in your approach? 🤔