Strategic Beauty

Strategic Beauty SOCIAL MEDIA & MARKETING COACH FOR BEAUTY PROS
On a mission to help you turn scrolls into clients + sales
-> Online Courses | 1:1 Coaching
12 yrs experience

Social Media & Business Coach for Beauty Pros

you know when you’re ready to book something and there’s already that ONE person that comes to mind because you keep see...
27/08/2026

you know when you’re ready to book something and there’s already that ONE person that comes to mind because you keep seeing them all over your feed?👀

yeah. that’s the point.

you don’t need to post every day. but disappearing for weeks at a time makes it pretty hard to be the person they think of when they’re ready to book.

and if the “okay but WHAT do i post?” part is what keeps getting you, that’s literally why i created the Content Club🧚🏻‍♀️

comment ‘CLUB’ and i’ll send you the details.

25/08/2026

comment ‘GUIDE’ to grab my FREE iPhone Camera Settings Guide 📲

if your videos look dark, grainy, or just not as crisp as you want them to...
you don’t need a new fancy camera.

you just need to use the right phone camera settings and learn to edit your videos the RIGHT way✨

I put together a FREE iPhone Camera Settings Guide that shows you exactly how to do it (in less than 5 minutes).
Comment ‘GUIDE’ below and I’ll send it to you!

Ps: I have an iPhone 16 pro max, so if you use an older model, your settings might look a bit different!

you don’t always need new content ideas.sometimes you just need a better way to package them.so I gave five overused top...
23/08/2026

you don’t always need new content ideas.
sometimes you just need a better way to package them.

so I gave five overused topics a fresh perspective.🧚🏻‍♀️

p.s. This is exactly the kind of content the Content Club members get every month. Comment “SOCIAL” and I’ll send you the details.

if you know... you know 🤭being a beauty pro is so much more than just the treatment itselfand honestly, most people don’...
21/08/2026

if you know... you know 🤭

being a beauty pro is so much more than just the treatment itself
and honestly, most people don’t even realise it.

it’s the conversations, the trust, the long days, the “just one more client”... all of it.

and somehow we still absolutely love it 🤎

but after a long day of clients, sometimes your brain is just... done 🫠

and that’s usually when you sit there thinking
“what do I even post today...”

so I put together the exact prompts I use when my mind goes blank ✨just comment ‘PROMPTS’ and I’ll send it to you for free

Be honest... how many of these felt a little too real? 👀

19/08/2026

your weekly cheat sheet is here 👀
I did the scrolling so you don’t have to 🧚🏻‍♀️

and if you’re tired of hunting for content ideas every week, my Content Club was made for you.

👉🏼 inside you’ll get done-for-you (customisable) Carousels, Stories & Reel templates -> so you can show up consistently, book clients, and still have a life outside your phone.

comment ‘SOCIAL’ to gain access✨

18/08/2026

No, posting only for views is NOT enough.🙂‍↔️

If you run a beauty business, you need to post 2 types of content:
→ content that brings in views & new people
→ content that turns those views into bookings

Yes, viral content *can* lead to bookings.
And educational content can also get lots of views.

But usually, it helps to decide what the main goal of a post is.

Because views alone don’t build your business.
Clients do.🙌🏻

If you’re tired of posting content that gets a few likes, but doesn’t actually bring clients through the door...
👉🏻this is exactly why I created the BeautyPro Content Club.

Inside you’ll find ready-to-post content designed for beauty pros who want more than just views.

Content that helps you:
✨ stop the scroll
✨ build trust with potential clients
✨ and turn views into bookings

Because pretty content is nice.

But pretty content with strategy behind it is what fills your calendar.

✅ Comment CLUB and I’ll send you the details.

if your Stories aren’t getting much engagement or turning followers into clients, there’s probably a reason 👇🏼a lot of b...
15/08/2026

if your Stories aren’t getting much engagement or turning followers into clients, there’s probably a reason 👇🏼

a lot of beauty pros use Stories as a daily update.
- available appointments
- photos of client results
- random behind-the-scenes pics.

none of those are bad to post.
but if that’s MOST of your Stories, there’s not much making people want to keep watching.👀

the best Stories create curiosity, familiarity and desire.
they make someone think “omg that’s me”, “I want that” or “okayyy maybe I need to book.”

that’s the difference between someone just watching your Stories and actually becoming a client.

and if you want Stories people actually want to watch and turn views into bookings⬇️

inside my Content Club, you’ll find hundreds of ready-to-post Reel, Carousel and Story templates.

👉🏼 comment “INSTASTORIES” and I’ll send you the details.

font choice can change the whole vibe of a beauty brand and I will die on this hill.these are some of my favourite Canva...
12/08/2026

font choice can change the whole vibe of a beauty brand and I will die on this hill.

these are some of my favourite Canva pairings right now and YES, I have a lot more because apparently choosing fonts is a hobby now 😅

I turned the full list into a Beauty Brand Font Guide for my Content Club members too 👀🤍

okay, I need to know, which pair is your favourite? lmk in the comments

sometimes the reason your content isn’t landing has nothing to do with the design 👀you’re talking about the service from...
10/08/2026

sometimes the reason your content isn’t landing has nothing to do with the design 👀

you’re talking about the service from your point of view instead of theirs.

and that tiny shift changes everything.

because suddenly your content sounds less like “here’s what i offer”
and more like “omg yes, that’s exactly what i want.”
that’s the kind of content people actually connect with.

comment ‘CLUB’ if you want help creating more of it🧚🏻‍♀️

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Brisbane, QLD

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