28/09/2026
Imagine that you are designing a leadership course for an organisation. There are a number of different types of solutions that you could create. You could:
๐ฅ Record video interviews of the leadership team
๐ป Create practice scenarios
๐ Create a PDF handbook
๐ฌ Create an interactive video.
You may have your own process for deciding which solution is most fit for purpose. You may even combine a number of solutions into one. For the purpose of this example, let us say that you choose to create an interactive video. Your client agrees with your decision.
You create a film storyboard, hire actors, book out locations and film the scenes. You edit the videos, put them in order and add interactive elements. You have your first interactive video draft and you excitedly send it to your client for review.
A couple of days later, you get a call from your client: โHey. Thanks for sending the interactive video through. Itโs good but itโs not what we expected and I donโt think itโs going to work for us. We are going to have to rethink what we do.โ
We do not need to explain your potential reaction to this. You can imagine that for yourself ( ?). You have spent time planning the interactive video, filming the interactive video and paid for actors. All of this effort and money has gone to waste. This is not a situation that you want to be in.
This is where a prototype could have saved you and your client from this undesirable situation. This is why we always produce some form of a prototype before delivering a draft solution.
๐๐
