PDA Studios

Disruptive innovation is the process of expensive and complicated products available to the few, becoming democratised and available to the many. Should a company make better products to keep existing customers happy, or make cheaper products to allow a for a wider purchasing audience?

Here is a great explainer video that show this innovator’s dilemma.

The Explainer: Disruptive Innovation - Video HBR Clay Christensen's landmark theory — in under two minutes.

Who doesn't want one of these!!

Monster Energy: KEN BLOCK SHOWCASES HIS FORD F-150 RAPTORTRAX Monster Energy athlete Ken Block takes you for a personal walk-around of his Ford F-150 RaptorTRAX and explains just what makes it the coolest backcountry sn...

Ever experienced this on your first day?

https://www.youtube.com/watch?v=gmOTpIVxji8

German Coastguard Sinking - Learn English Commercial Ad that makes fun of German accents and encourages you to learn a foreign language. Hilarious!

Social influencers are individuals with a different way of thinking and a different way of expressing themselves. Historically they sprouted from the creative arts, those who stood out from the crowd and created ideas that revolutionised popular culture. These opinion leaders used their influence to bring ideas, brands and concepts that weren't in the mainstream’s consciousness and popularise them.

Here is a great short film on what it means to be an Influencer, and where the motivation to influence should come from.

http://www.influencersfilm.com/ #/Film

Story telling - a coordination of brand and customers
Over the course of It’s lifetime, the Coca Cola brand has experienced both extreme highs and extreme lows. However, they have always managed to consistently and successfully create brand stories that rejuvenate their position in popular culture. To have such a recognisable brand with such a consistent brand message takes an enormous amount of forward planning and lateral thinking. The Coca Cola content 2020 initiative is a perfect example of the big picture planning that has kept their brand in the top 10 most valuable brands for the better part of two decades. It’s shifting the focus to create a collaborative brand message, that comes from the brand AND it’s customers.

Coca-Cola Content 2020 Initiative Strategy Video - Parts I & II This video is combines the Part I and Part II videos of the Coca-Cola Content 2020 Initiative (C2020I) videos on Coca-Cola's emerging content marketing strat...

We are looking for somebody immediately to join our Brisbane Team

Graphic / Web Front End Designer Job in Brisbane - SEEK Web & Interaction Design, Looking for a highly talented Graphic/ Front End Web Designer to help roll out NEW projects as well as working with our amazing clients.

http://pdastudios.com.au/you-only-have-8-seconds-to-engage/

You only have 8 seconds to engage – PDA Studios You only have 8 seconds to engage August 4, 2014 by Emma Trapski In News No Comments Yes, you read the title right. According to new research from the U.S National Library of Medicine, the average attention span of an adult is now 8 seconds. As a marketer, this means we have 8 seconds to engage our…