09/10/2026
“AI can’t get up on stage and speak on your behalf.” 🤍
We loved this moment with Jo on the podcast.
Jo shared that AI has created a flow-on effect nobody saw coming. People are craving in-person connection more than ever, and the global events industry is set to hit $2.5 trillion.
Why? Because trust is lower than it has ever been. As Jo put it, no one knows what’s real anymore. Is that photo real? Is that video AI?
And as business owners, we know people only pay the people they trust.
Jo explained that content is finding it harder and harder to warm leads up and convert them. Getting in the room shortens that journey. When you’re face to face, you feel someone’s energy straight away. You just know. And that’s the kind of thing you can’t fake.
We felt that the moment we met Jo, too.
Online still has its place. But for building community,
keeping clients, growing a movement and becoming known for what you’re here to do, Jo believes in-person events will be make or break.
We couldn’t agree more.
So tell us. When was the last time you got in a room with your people? 👇
🎧 Watch or listen to the full conversation with Jo here: https://open.spotify.com/episode/66WYlC8NDQa9GOiNiPST6Q?si=DgFEpcFlSsmvIY9IEuQ69w&utm_source=copy-link