Okay be honest… how much did YOU spend at the beauty expo? 👀
Because I walked in with a plan and walked out with a bag full of things I “absolutely needed” (I regret nothing).
Confession: I’m a w***e for a cloth mask. I bought a ridiculous amount. For me. No shame.
But that’s the best part of expo, right?
Wandering the floor, finding the little gems, the products you’ve been dying to try, the stands that make you go OHHH.
So tell me:
What did you spend?
What did you actually buy?
And what was your favourite stand or product this year?
Drop it below. I want to know what everyone came home with (and whether I need to go follow someone grab myself some shiny things).
Martina Wellness Mentor
Women’s Empowerment Coach | Mindset & Energetics Mentor for Business Owners
You’re not just here to build a business. You’re here to build a legacy.
Become Your Highest Self
Embodiment • Nervous System • Frequency • Spirituality
Where safety in the body becomes power in your life
Confidence • Flow • Manifestation
Soul-Led Academy | Luxury Retreats | 1:1 Coaching | Keynote Speaker One aligned with your truth, powered by your frequency, and fuelled by your unapologetic self-leadership. I’m Martina McCormack, and I help high-achieving women step
Whether you were chosen or not, you get to choose yourself.
Your real judges were never on that panel.
There your clients
They’re in your DMs every day x
Here’s your homework, and it’s the thing that heals it.
So keep putting yourself out there
Go after the awards.
Your dreams.
Gentle reminder
The award goes on a shelf.
The love notes go in your heart.
Know the difference.
19/08/2026
Right, this one’s for my beauty and wellness girls. Gather round.
Salon and clinic owners. Team members. Educators. Brands. Suppliers. If you’re in this industry in any way, this is your sign to stop reading and start booking.
Because here’s the thing. You are SO good at showing up for everyone else. Your clients, your team, your business, the socials or maybe not, the stock order, the whole lot.
But you? Somewhere along the way you went quiet. You shrank. You started playing small and calling it being professional. And I see it, because we’ve done it too.
Activate Her is two days of undoing all of that.
Day 1 is The Clearing. We go into your mindset, your nervous system, your energy, your body, and we clear out the s**t that’s been keeping you small. The self-doubt. The comparison. The little voice that says who am I to. Gone.
Day 2 is The Expression. This is where you find your voice, get visible, learn to actually show up as you, and stop hiding behind your business. Content, confidence, being seen, all of it.
You’ll leave different. Clearer. Louder in the best way. Reconnected to the woman who started all this in the first place.
And listen, it’s not all deep. We laugh. We connect. There’ll be a few F-bombs. You’ll leave with a room full of women who get it and probably a few new friends for life.
Here’s your what and when.
Activate Her. 20th and 21st September.
Mooloolaba Sunshine Coast.
Tickets are in my bio. Go grab yours before they’re gone, because this room is filling and we are not doing a huge one.
So do the thing. Book your spot, then come tell me you did it. Comment ACTIVATE below or slide into my DMs and I’ll get you sorted.
This is your moment, join me and angela to level up. Stop waiting for a better time.
There isn’t one. It’s this. x
Then you either sat there
Jealous of who ever won or you made it mean something about you.
You anchored in that belief see I am not good enough.
That “proof” you collected when you weren’t chosen? It’s a lie. Here’s why.
You never did this for the judges. You never did.
One moment does not get to decide your worth.
Read that again.
Nobody talks about the moment your name doesn’t get called.
The half second where you’re clapping for someone else and quietly wishing for a moment it was you.
I didn’t win.
My little girl inside for a moment went aweee
That drop in your chest when it’s not your name.
Let’s talk about it.
18/08/2026
The deep work is where the foundations of your business are. But everyone’s so busy setting up their funnels, their systems, their processes and strategies, they’re forgetting about the foundation.
And I’m not saying any of that isn’t important. Because it is.
But YOU are important. Your foundations. Who you are as a person. What you’re avoiding. The patterns. The programs. The mindset. The identity shift. The levelling up that lets you hold the abundance of money you’re wanting to call in.
That’s what you’re avoiding.
And when you’re ready to stop avoiding it and lean into it? Slide into my DMs.
18/08/2026
Okay so, there’s a fair few ways to work with me. Because let’s be honest, you’re not one thing.
You’re a whole lot of things. And neither is this work.
Maybe right now you just need to come home to yourself, because you’ve been everything to everyone else and somewhere in there you lost you. Maybe you’ve built the business and you’re sitting there going right, now what, ready to actually become the woman who leads it. Maybe you need to get the hell out of your normal life for a bit so you can hear yourself think again. Or maybe you just want me right beside you. In the room. On your stage. Talking absolute s**te between the deep stuff, because that’s how we do it.
Wherever you’re at, there’s a space for you here. I promise.
So have a swipe. Have a read. And notice which one makes your stomach do a little flip, because one of them will. That’s not a coincidence, that’s your answer and your intuition, trust it.
Soul Led Woman. Magnetic Oracle. Soul Led Retreats. Activate Her. Private 1:1. Keynote speaking. Different rooms, all of them mine, all of them here to close the gap between where you are now and the woman you already know you’re becoming.
It’s all in there. Everything you need to know.
Then come find me. Book a call, slide into my DMs, or just pop WORK WITH ME in the comments and I’ll point you to your room.
You already know which one it is.
Stop pretending you don’t.
Take action
To be part of this industry is sensational.
The ABIA Awards blew me away at the new location. Linda Woodhead , how you pull this off, I don’t know. It was seamless. It was magical.
Danced my heart off, drank too much bubbles, ate incredible food, and watched some seriously deserving women and men get up there and get recognised for the work they’ve poured their lives into.
Here’s the real bit. If you’re a business owner, I know you have those moments. Where you wonder if any of this is actually worth it. Should you keep going? Should you pack it in? You lie awake and question everything.
So let this be your reminder. Walk into a room like this one, full of the people who get it, the ones grinding through the same doubts and showing up anyway, and you remember why you started. The faces. The friendships. The laughter that doesn’t stop all night. The people who feel like home even when you only see them once a year.
Keep going. You’re bloody incredible. You’ve got this. And you deserve every bit of the life you’re building.
Fifteen years of the ABIA Awards raising each other up. I don’t take a second of it for granted, and I feel so lucky I get to be in the room for it.
Also got to met the gorgeous Tabatha Coffey
Legend in person
MochaBeauty / ABIA
Sara | SkinMed Australia BDM
Emelly | Skin Clinic Behavioural Strategist
Keira Maloney ✨ Hair & Beauty Industry Photographer
Moz Miller
Charles Rabbets
Gay Wardle | Skin Educator | Online Skin Resources
SkinMed® Australia
House of Harlow Beauty Therapy
Karen Geiszler Clinical Beauty Educator & Mentor
Rowena Clayton
Cosmeceutical Solutions
Day two expo
Soooo amazing
Hanging with absolutely incredible people.
Friends. Clients. Colleagues.
This industry is bloody amazing and I love it.
Today I got to mingle, shop, listen and connect.
My heart was so full today.
Bought a years supple if sheet masks 😜
Shout out to everyone I got to connect with this weekend.
Huge shout out to my wing woman Angela, so much fun, all weekend just what my soul need excited for are event next month. Thank you for capturing all the content.
And the gorgeous Keira for this cover photo.
Smokin hot 🔥 if I do say so myself.
She has a way with the camera.
Shout out to you all x every person that said hello watched me speak slide into my dm downloaded the session.
Keira Maloney ✨ Hair & Beauty Industry Photographer
Angela Dickson Beauty Business Mentor
Rachel Medlock • Beauty & Skincare Writer
Tamara Reid | Personal Branding Consultant
Sara | SkinMed Australia BDM
Kelly Christie
Honest Skin
Beauty Expo Australia
What a great day at the expo.
Speaking again this year was a huge highlight.
Give me a mic get me up there….
Getting to connect with so many amazing women, sharing the stage, and feeling that energy in the room is everything to me.
It was magical
Photo shoot pre, as always Katherine Millard Photographer delivered the goods , of course I better mention the content creating Angela Dickson Beauty Business Mentor , honestly having some real chats, and grabbing some incredible product along the way.
Plus the joy of seeing so many amazing clients I know and love.
This is what it’s all about. Women supporting women.
Great weekend….
Beauty Expo Australia
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