Jody Milward

Most small businesses are burning 💸 thousands every month on SEO, Google Ads, billboards, even bus benches…

But here’s the truth 👇
You don’t need a massive ad budget to stay visible.
You just need to show up consistently.

That’s why the $1/Day Facebook Ad Strategy is so powerful:
✅ Keeps you top of mind every single day
✅ Runs on content you already have
✅ Builds an audience you can retarget later for sales

And yet… almost nobody is using it.

I just dropped a brand-new YouTube tutorial where I walk you through exactly how to set up a $1/day ad the right way. 🎥

👉 Watch it step by step - Comment “004” and we’ll DM you the link to watch.

Because overlooking this strategy?

It’s costing small businesses thousands.

Here’s the truth 👉 Boosting a post isn’t bad, but it’s limited.

And if you don’t set it up the right way, you’ll waste money paying for vanity metrics like likes and comments that don’t grow your business.

Want to learn how to boost a post the right way?
🎥 Comment 003 below and I’ll send you the link to watch the video.

Ever feel like your Facebook ads just… don’t work?

Here’s the truth 👉 it’s not the algorithm.
It’s your funnel.

Most business owners skip straight to “buy now” ads (what we call Bottom of Funnel). But without the Top (awareness) and Middle (trust-building) campaigns, you’re basically asking strangers to marry you on the first date. 💍

In my latest video, I break down the 3 campaigns you actually need to make Facebook ads work for your small business — even if you’re only spending $1 a day.

Comment 002 to get the link to watch the full video now! 🎥

🚨 Thinking about running Facebook ads for your small business?

Before you spend a single dollar… there are 10 things you MUST have in place first.

Because here’s the truth: most ads don’t fail because of the ads - they fail because the foundations aren’t set up properly.

👉 I’ve seen it all:
Business pages owned by old employees 🙈Instagram accounts still set to personalPixels/Data Set IDs a complete messAgencies running ads from accounts you don’t own 😬
Miss just one of these steps, and you’re setting yourself up for wasted spend, lost data, and endless frustration.

That’s why I put together a full 10-step Facebook Ads Setup Checklist — so you can protect your assets, stay in control, and actually get results.

Comment 001 to get the link to watch the full video now! 🎥

I spent $23K on a website + sales page… and nearly missed the most important piece. 😳
The fancy design? Didn’t guarantee sales.
The pro-built funnel? Still needed me to drive it.
The big investment? Only worked because of one thing 👇

In this carousel, I’m breaking down:
💸 What I spent (and where)
🧩 What most people overlook
⚠️ What actually moves the needle

If you’re building, launching, or scaling your business — this will save you time, money, and a whole lot of second-guessing.

📲 Slide through, then DM me if you’re ready to finally get your foundations right.

Ever noticed how the second you actually commit to something, everything seems to go sideways?

You clear your calendar, set your sights, and hit “go”…
Then bam. A curveball. Or five.
(One of mine came in the form of the worst phone call of my life.)

Whether it’s a sick kid, a needy client, or a gaggle of goose-sized bills showing up at once…
It’s not a sign you’re off path.
It’s a sign you’re right on time, and the universe is just checking how serious you are.

Storms pass.
Keep going.
You’ve got this. 🤍

🧡 This one’s not about funnels or ads. It’s about what happens when life knocks the wind out of you—and you’re still expected to write a caption.

Last year, my world stopped.
But the bills didn’t. The inbox didn’t. The business didn’t.

Some days, I had 10 minutes of brainpower to give.
And I gave it.

If you’re in a season where you're duct-taping life together with equal parts coffee and tears — you’re not lazy. You’re surviving. And showing up anyway? That counts. More than you know.

That’s why I created 90 Days and Done.
Not for the hustle-’til-you-drop crowd — but for the ones doing their best with a foggy brain and a full heart.

We start June 30.
And if all you can manage right now is one step?
✨ Let that step be this: socialcharlie.com/90-days

No fluff. No hype. Just real support, real structure, and someone beside you.
Let’s steady the ship together.

A special announcement and your chance to save 50% on our Ad Manager programs before they disappear.
Comment “Save” to get one or get them all and get a bonus at-shirt

💡 Wondering if your Facebook ads are actually working?

Here’s how to tell!
👉 Tip 1: Check Your CTR
Are people clicking on your ad? If your CTR is low, it’s time to test new creatives or messaging.
💸 Tip 2: CPC
High CPC? Your targeting or ad design might need a refresh!
✅ Tip 3: Conversion Rate
How effective is your ad at getting people to take action? Track every next step to ensure engagement.
💰 Tip 4: ROAS (Return on Ad Spend)
Want to see if your ad dollars are paying off? ROAS shows you the revenue your ads bring in. Not seeing immediate returns? Don’t forget backend offers can impact overall ROAS too.

Ready to take your ad performance to the next level? Comment "CAC" for more expert tips!