02/10/2026
The brain's ability to change isn't the interesting part. What's more interesting is what changes it.
Difficult conversations. Candid feedback. Performance discussions. Challenging decisions.
Many of the reactions they trigger were learned long ago. So were the patterns behind them.
The opportunity isn't to try harder. It's to recognise the pattern and practise a different response.
Knowing what to do is rarely the challenge. Doing it consistently enough to become natural is where the real work begins.