Marcomms Academy

💡 I had an idea - one that was born out of pure frustration. 😩

I had been working as a school Marketing Manager, juggling projects and being in 3 places at once. 😉 If you know, you know!

🛣️ I knew there was a better way.

I mean, it makes no ‘commercial’ sense for a Marketing Manager to spend precious time doing basic tasks like compiling promo bags and stuffing envelopes. Am I right? (right!)

But, there was work to be done - Conundrum⁉️

I would think to myself, I was doing this type of work when I started my career at 19 years old… and 💖 loved 💖 every minute of it!!!

Wait, what a great idea. 💡💡💡

With youth unemployment at a high in early 2022 and my passion for mentoring young people, I thought what a great opportunity - 🧑‍💼 let’s get young people with an aptitude for marketing working!

What if we placed talented people into junior marketing roles to help alleviate the workload from the Marketing Manager so their time could be better spent?!

😌 Brilliant!

Turns out there are so many young marketing graduates who are struggling to get a start in their careers. 🏆 WIN, 🏆 WIN!

So in 2022, we launched the Marcomms Academy Marketing Junior Program across Australia!

We are pleased to say that we are well and truly into the first year of our program and have loved working with Marketing Managers and mentoring our Marketing Juniors.

This is what people have to say;

Employer Partner: ⭐⭐⭐⭐⭐

“After originally hearing about the Marcomms Academy through the Educate Plus network, I am really pleased that we went ahead and used their services. Lesley seamlessly managed the recruitment process for us, while simultaneously ensuring I felt in control of selection. We have appointed a wonderful young university graduate, who is keen to learn and quick to pick up the essentials of the role. Lesley understands well the demands of a busy school marketing office, and has created a service that meets our needs. I encourage anyone looking to build their staffing capacity, while at the same time developing young talent in the area of education marketing and communications, to consider Marcomms Academy.” ~ Susanna Wills-Johnson, Carmel School Perth Western Australia

Visit www.marketingjunior.com.au for more information - placing for 2022 and 2023 now!

What information do your potential families need in order to decide between one school and another? What do they look for on a school’s website?

It is essential that key information such as the educational plan and methodology are clearly visible. The school’s website is also the best place to showcase the school’s offering in terms of online courses and additional services (canteen, sports club, extracurricular activities, etc.

To be up-to-date with current digital marketing trends, the website can offer:

💻 1. An excellent navigation experience from any device. It is very important that it’s optimised for mobile.
💬 2. An online chat system to respond to questions in real-time.
🙋 3. An FAQ section with complete and transparent information.
📝 4. A blog to inform students and families about the education model and how it brings value. It should also include school news and topics of interest.
ℹ️ 5. Information about online or blended teaching systems that will allow students to continue their education in the event of another lockdown.
📙 6. A digitised library to offer educational materials that are accessible at any place and time.
🎥 7. Virtual tours to show people around the facilities.
👨‍👩‍👦 8. User-generated content, or content created by the community. Success stories of past students have a lot of value.

🤔BUSY SCHOOL MARKETING DEPARTMENTS 🏫

Do you run a busy marketing department and need support with your day to day tasks?

Are you interested in mentoring a young and eager person in the area of marketing?

⭐ Our Junior program provides mentoring and traineeship in the area of marketing within the education sector.

⭐ Designed to help and support busy marketing heads with tools and resources that will assist you from day one.

⭐ We provide each Junior with ongoing training in such areas as social media, videography and email campaigns.

⭐ Plus provide resources and training to assist you with upcoming school events such as Open Day, Enrollment Campaigns and Yearbook publications.

☎️ 𝐁𝐨𝐨𝐤 𝐚 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲 𝐂𝐚𝐥𝐥 𝐭𝐨 𝐟𝐢𝐧𝐝 𝐨𝐮𝐭 𝐦𝐨𝐫𝐞! www.marketingjunior.com.au







13w

👉 3 WAYS TO CREATE ENGAGING CONTENT 👈

Creating content is becoming an art with social media becoming an integral part of any business in 2022. It's a platform to tell your story and to communicate with your community.

We know that its not exactly that simple and often we're bogged down with the day to day activities. That is why we've created the marketing junior program!

We created this program to solve a problem for Marketing Managers working in schools.

𝐖𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐢𝐬𝐬𝐮𝐞?

📆 Marketing Managers are generally torn between ‘big picture’ vision projects and day to day work that just simply needs to be done!

🎯 The tough part is that the strategic planning will actually get you to your goal faster, yet so many of us are pulled down into the weeds all day every day.

𝐓𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐉𝐮𝐧𝐢𝐨𝐫 𝐩𝐫𝐨𝐠𝐫𝐚𝐦 𝐡𝐚𝐬 𝐛𝐞𝐞𝐧 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐝 𝐟𝐨𝐫 𝐲𝐨𝐮!

🌟 A benefit of this program is that we get to offer an amazing opportunity to a young up person with an aptitude for marketing and an attitude for success.

🇦🇺 We have placement opportunities across Australia and a huge opportunity in Western Australia and Queensland right now!

Juniors can help with tasks such as;
✅ taking photos at a classroom activity and posting it onto social media,
✅ preparing and sending an email campaign,
✅ gathering articles and images for your Yearbook publication.

𝐇𝐨𝐰 𝐜𝐚𝐧 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐉𝐮𝐧𝐢𝐨𝐫𝐬 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮, 𝐨𝐮𝐫 𝐄𝐦𝐩𝐥𝐨𝐲𝐞𝐫 𝐏𝐚𝐫𝐭𝐧𝐞𝐫?

🎓 Through our training, leadership and mentorship our Juniors are capable marketing assistants here to make your life easier. They have skills in social media, photography, videography, graphic design, copywriting and so much more!

Communicating your school values through storytelling

As Simon writes: “You have to know WHY you do WHAT you do. If people don't buy WHAT you do, they buy WHY you do it, so it follows that if you don't know WHY you do WHAT you do, how will anyone else?

Happy Easter Weekend

I hope you enjoyed your weekend with friends and family. We managed to get away to one of our favorite spots in Australia.

It's a great time to recharge the batteries for the next school term ahead!