The Gail Tycer Company

11/19/2013

Get Local With Your SEO http://wp.me/pAoii-9w

There are many, many ways to make sure your website is visible and attractive to Google – meaning that when Google takes a look at your website, it sees information that is relevant and useful to potential visitors to your site. From keywords to… [ 205 more words. ]

11/12/2013

Thanksgiving “Thank You’s” http://wp.me/pAoii-9t

This is traditionally the week when the traditional Thanksgiving thank you letters and notes are carefully addressed, and - hopefully - postal mailed to our favorite customers and clients. A good idea? How are they most likely to be received? [ 166 more words. ]

11/05/2013

Write Faster – Communicate Better! http://wp.me/pAoii-9p

More than ever, holiday time is time to keep those lines of communication open. Not only with friends and family, but especially on the job with our customers and clients. Where are we going to find the time? Let's begin by taking less time to communicate… [ 103 more words. ]

10/28/2013

Among the top challenges in business writing is how to be comfortable writing about yourself.… http://wp.me/sAoii-581

10/21/2013

How to Write Instructions that Work!

Remember the last time you started to install, or assemble, or repair something, following the appropriate set of manufacturer’s instructions - only to find that, while they included steps 2, 5, 6-8, 10, and 12 - they had forgotten to include steps 1,…

10/16/2013

More About the Business Writing Trend: Short!

Last week, we said that “short” is not what we really want, when we are looking for clearer, faster communication; when we want the reader to “get it” and to act on it now.

10/08/2013

And the Business Writing Trend is: Short!

But “short” is not enough. And "short" can cause you a lot of problems, cost you more time, and result in lost productivity. What we're really talking about is the importance of being concise.

09/30/2013

You May Be Good – But Why Take Your Word for It?

One of the keys to writing less and saying more can be summed up in one word: specificity. Be specific.

09/24/2013

Cost Effective Marketing Part 2: Words and Phrases

Whether you are actually writing to persuade, or just passing along some requested information, the overall tone – the “feeling” your reader gets about you, and subsequently the way he or she think about you, and about your organization, is absolutely…

09/17/2013

Your Most Cost-Effective Marketing Tool

Your day-to-day business writing could be – should be – your most cost-effective marketing tool, no matter what you’re writing. And you don’t have to be a marketing expert to use it this way!

09/11/2013

Shorter, Fewer Emails

Wow! Would that be great, or what? Not so many emails to save - or not. Not so many emails to plow through - most of them mislabeled - to find what you are looking for. Emails you can “get” at a glance and move on with your day’s work!

09/03/2013

Nine Places to Find Ideas for Your Blog Post

O.K. So you’re convinced. You've got to have a blog site, and post to it frequently. The internet is full of articles telling you how important this is to build trust; to establish yourself as an authority in your field; to improve your “findability” with…