Grow Schools

“Roughly 60% of your content should show who you are," says Ashley MacQuarrie, who works directly with schools on their enrollment marketing strategy.

If every social post is an enrollment reminder, families tune out. Show your culture, your kids, your community—after all, social media is social!

To learn more about building a balanced content strategy, watch the full conversation with Ashley at the link. https://hubs.la/Q04360Qg0

Summer is the perfect time to stay top of mind for families—and here’s why: parents are still making decisions, and they need your info now, not in September.

Are you still showing up on social media while it’s quiet? Your consistent presence builds trust and keeps you front and center for those summer-bound decisions. Imagine parents seeing your updates now and already feeling confident about choosing you when school starts.

Watch the full conversation at the link: https://hubs.la/Q04c8F2Y0

On this episode of Tuesday Tips, we're sitting down with Byron Flitsch from the enrollment marketing team to break down the art of storytelling in school marketing—how to move beyond promotion and start creating narratives that actually move families to choose your school.

We'll cover:

👉 The real difference between branding and storytelling (and why both matter)
👉 What families are actually looking for when they visit your website or social media
👉 How to adapt your storytelling for short-form, fast-moving social media

Want to turn your happiest families into school ambassadors? Here’s how to make it happen, according to Kerry Selfinger from the Enrollment Marketing team.

No ad can match the power of a parent recommending your school. When families genuinely love your school, their word-of-mouth creates real connections in the community. It’s not just about awareness – it’s about conviction.

Look for families who are already talking about their experiences. They’re your best ambassadors!

When asking for referrals, make it easy and personal. A simple ask from the head of school can go a long way. Provide them with easy-to-share content, like a one-pager or pre-written social media posts.

As the school year wraps up, remind families of their impact. Share stats about how many new families come from referrals. It’s a gentle nudge that keeps them engaged and feeling valued.

Get more tips by watching the full conversation at the link. https://hubs.la/Q04hZLk90

You can't separate student outcomes from educator well-being. They're deeply connected — and addressing one means addressing the other. Caroline Poland, Licensed Mental Health Counselor and Founder of Poland & Associates Consulting, shares how to build a foundation of mental health and well-being in your school. Download the full guide at the link. https://hubs.la/Q04bp0Zj0

In this episode of Tuesday Tips, Niki Blaker breaks down one of the most overlooked tools in school marketing—schema markup—and why it's become critical for making sure families can actually find your school online.

Here's the truth: if search engines and AI tools don't understand what your school is, where it's located, and what it specializes in, you're essentially invisible to families searching right now. And with AI changing the way people search, that gap is only growing.

We explore:
- What schema markup is and why it matters more than ever in the age of AI search
- How to implement it without a developer—and tools that make it easier than you'd expect
- Which schema types to prioritize first for the biggest enrollment impact

Whether you're trying to improve your school's discoverability or just want families to find your open house before enrollment season slips by, this episode gives you a clear, actionable path forward.

In this episode of Tuesday Tips, Kerry Selfinger shares practical strategies for activating your most powerful enrollment channel—your current families.

Here's the truth: no ad campaign will ever be as effective as a parent telling their neighbor, "You should really check out this school." Peer-to-peer credibility lands completely differently than any marketing message your school can create.

We explore:

- Why family ambassadors are more effective than any ad campaign
- Simple, low-lift ways to give families shareable content and talking points
- What schools can do tomorrow to start turning families into ambassadors

Whether you're trying to grow enrollment or just want to leverage your community more effectively, learn how to make word-of-mouth scalable and authentic.