07/17/2026
🤩 NEW WEEKEND FLORIST! 2-Day Large-Scale Installations Series August 15-16th 10am-4pm daily
The Large-Scale Installation Series is as close to a real-life situation as it gets. Expect to hike ladders, work with rigging, and make beautiful eco-friendly constructions under the direction of Floral Design Master, Juan Villanueva JUAN M. VILLANUEVA | ARTIST
This series will also give students insight into the business side of large-scale floral projects by using real-world logistics, construction, pricing, installation practices, and managing client expectations when it comes to over-the-top design.
In 4 class sessions over 2 days, students will gain experience designing large-scale concepts using sustainable floristry methods.
🌿Create 4 large-scale projects from concept to finish. 🌿Work individually and as a team, simulating a real-world experience.
🌿Prep and arrange foam-free large-scale containers and vases.
🌿Learn design concepts of structure, balance, and focal points for large-scale projects.
🌿Put into practice the proper eco-friendly mechanics and logistics to avoid pitfalls in large-scale design.
✂️Floral aprons, tools, and other supplies will be provided for use during this program.
Juan M. Villanueva is a multidisciplinary artist, educator, and second-generation florist whose creative journey began in the wildflower pastures of South Texas and later took root in New York City. This duality of landscape and culture continues to shape his work at the intersection of art, commerce, and cultural memory.
As the owner and lead designer of VILLANUEVA DESIGNS ®, founded in 2008, his studio practice extends from intimate floral compositions to ambitious site-specific installations that explore impermanence, scale, and narrative.
