The official page for the Master's Degree in Public Relations & Corporate Communication program at New York University. Learn more at: http://bit.ly/UyWpry
"NYU’s Master of Science in Public Relations and Corporate Communication gives communication professionals an important, differentiating credential in the competitive PR landscape. The School of Continuing and Professional Studies (SCPS), working in conjunction with senior executives from Burson-Marsteller, General Electric, Johnson & Johnson, Pfizer, UNICEF, and the United Nations Global Compact,
11/14/2013
Hey All- big event happening this Tuesday. Come hear the lastest inishgts on Branded Content from NYU PR League's outstanding panel- including our newest professor from UNDP. Come network and make her feel welcome! RSVP: http://bit.ly/1j5URNB
10/21/2013
Burson-Marsteller on "Being More."
What are your thoughts on their internal PR strategy?
http://www.nytimes.com/2013/10/14/business/media/agency-commits-to-be-more-for-clients.html?_r=0
P.R. Agency Begins a Push to Modernize The Burson-Marsteller initiative, which begins Monday, includes meetings of thought leaders, a revamped employee training program and a worldwide strategic leadership team.
10/10/2013
“Corporate social responsibility is driving consumers, who are driving retailers, who are driving the brands.”
Read more on Minimizing Risk Through Proper Supply Chain Management here:
http://blogs.wsj.com/riskandcompliance/2013/10/10/minimizing-risk-through-proper-supply-chain-management/
Minimizing Risk Through Proper Supply Chain Management Risk management and reputation concerns are the two top issues driving increased corporate social responsibility in supply chains, an executive who advises companies on corporate social responsibility said at a conference Wednesday in New York.
Check out these "kinograms" from The Museum of Public Relations
10/07/2013
Here is a list of 23 useful digital tools that PR professionals should know. Do you have any to add?
http://www.prdaily.com/Main/Articles/15264.aspx
23 great digital tools for PR pros You’ve probably heard of a few of these tools; others may be new to you. They’re all useful.
09/20/2013
Do you like to work-out? Want to work-out for a good cause? Come this Saturday to support PR&CC student Polly Monson's fundraiser event for Tay-Bandz.
See below for more details.
09/20/2013
From Huffpost UK: The Deadly Sins of Corporate Communication - and How You Can Avoid Them
http://www.huffingtonpost.co.uk/lynn-shepherd/the-deadly-sins-of-corpor_b_3912809.html
The Deadly Sins of Corporate Communications - and How You Can Avoid Them It really is possible to produce corporate communications that actually communicate. It's not easy, and you'll be caught between the irresistible force of 'we've always done it this way', and the immoveable object of fifteen rounds of tedious approvals that will slowly bleach out any interest or rea...
09/06/2013
10 Things to Avoid Saying in a Job Interview. Can you think of any others?
www.prnewsonline.com PR News asked its Facebook fans to weigh in on the most overused words and expressions used in a job interview. Find out what they said!
New and current students: don't forget to like the NYU PR League page!
NYU PR League The NYU PR League is a graduate student organization that serves all M.S. Public Relations & Corporate Communications students. Visit site for more info.
09/03/2013
A little harsh, but Ed Zitron does have some interesting points.
http://www.forbes.com/sites/karstenstrauss/2013/08/30/reporters-hate-pr-people-and-they-should/
'Reporters Hate PR People, And They Should' PR maverick Ed Zitron. (image credit: Jill Knapp Zitron) Asking Ed Zitron what everyone else in his industry is doing wrong is to crack open a floodgate of frustration and disdain. Zitron, a public relations operative who founded his own firm last year, feels most in the PR game don’t quite [...]
08/16/2013
19 reasons your LinkedIn headshot may be an epic fail
http://www.prdaily.com/Main/Articles/15036.aspx
19 reasons your LinkedIn headshot may be an epic fail You don't want to be too sexy, too stern, too blurry; go for well-lighted, not half-lit. Best bet: Pony up a little cash and invest in a professional, yet moderately casual portrait.
08/09/2013
Update: The PR textbooks have arrived at the University of Lagos.
Books collected by NYU PR grad students in April found a new home today at the Mass Communications Dept of Nigeria's top university.