New York University PRCC

Hey All- big event happening this Tuesday. Come hear the lastest inishgts on Branded Content from NYU PR League's outstanding panel- including our newest professor from UNDP. Come network and make her feel welcome! RSVP: http://bit.ly/1j5URNB

Burson-Marsteller on "Being More."

What are your thoughts on their internal PR strategy?

http://www.nytimes.com/2013/10/14/business/media/agency-commits-to-be-more-for-clients.html?_r=0

P.R. Agency Begins a Push to Modernize The Burson-Marsteller initiative, which begins Monday, includes meetings of thought leaders, a revamped employee training program and a worldwide strategic leadership team.

“Corporate social responsibility is driving consumers, who are driving retailers, who are driving the brands.”

Read more on Minimizing Risk Through Proper Supply Chain Management here:

http://blogs.wsj.com/riskandcompliance/2013/10/10/minimizing-risk-through-proper-supply-chain-management/

Minimizing Risk Through Proper Supply Chain Management Risk management and reputation concerns are the two top issues driving increased corporate social responsibility in supply chains, an executive who advises companies on corporate social responsibility said at a conference Wednesday in New York.

Check out these "kinograms" from The Museum of Public Relations

Here is a list of 23 useful digital tools that PR professionals should know. Do you have any to add?

http://www.prdaily.com/Main/Articles/15264.aspx

23 great digital tools for PR pros You’ve probably heard of a few of these tools; others may be new to you. They’re all useful.

Do you like to work-out? Want to work-out for a good cause? Come this Saturday to support PR&CC student Polly Monson's fundraiser event for Tay-Bandz.

See below for more details.

Central Sweat

From Huffpost UK: The Deadly Sins of Corporate Communication - and How You Can Avoid Them


http://www.huffingtonpost.co.uk/lynn-shepherd/the-deadly-sins-of-corpor_b_3912809.html

The Deadly Sins of Corporate Communications - and How You Can Avoid Them It really is possible to produce corporate communications that actually communicate. It's not easy, and you'll be caught between the irresistible force of 'we've always done it this way', and the immoveable object of fifteen rounds of tedious approvals that will slowly bleach out any interest or rea...

10 Things to Avoid Saying in a Job Interview. Can you think of any others?

www.prnewsonline.com PR News asked its Facebook fans to weigh in on the most overused words and expressions used in a job interview. Find out what they said!

New and current students: don't forget to like the NYU PR League page!

NYU PR League The NYU PR League is a graduate student organization that serves all M.S. Public Relations & Corpora

A little harsh, but Ed Zitron does have some interesting points.

http://www.forbes.com/sites/karstenstrauss/2013/08/30/reporters-hate-pr-people-and-they-should/

'Reporters Hate PR People, And They Should' PR maverick Ed Zitron. (image credit: Jill Knapp Zitron) Asking Ed Zitron what everyone else in his industry is doing wrong is to crack open a floodgate of frustration and disdain. Zitron, a public relations operative who founded his own firm last year, feels most in the PR game don’t quite [...]

19 reasons your LinkedIn headshot may be an epic fail

http://www.prdaily.com/Main/Articles/15036.aspx

19 reasons your LinkedIn headshot may be an epic fail You don't want to be too sexy, too stern, too blurry; go for well-lighted, not half-lit. Best bet: Pony up a little cash and invest in a professional, yet moderately casual portrait.

Update: The PR textbooks have arrived at the University of Lagos.

Books collected by NYU PR grad students in April found a new home today at the Mass Communications Dept of Nigeria's top university.

A brief guide on how to create perfect social media posts.

http://www.prdaily.com/Main/Articles/14901.aspx #

How to create perfect social media posts | Articles | Home You’ll get more social media fans and engagement if you follow these guidelines for the perfect Facebook, Twitter, Pinterest and Google+ posts.

PR&CC Professor Capozzi has written a new book, "Crisis Management in the Age of Social Media." He collaborated with PR&CC student Susan Rucci, who is the co-author. A number of our students also made contributions.

It is available for pre-order here: http://www.businessexpertpress.com/books/crisis-management-age-social-media

Crisis Management in the Age of Social Media | Business Expert Press Social media has fundamentally changed the contract between institutions and their public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing and ultimately avoiding an “instant cri...

Do you use Reddit? Here are tips for brand managers.

http://www.prdaily.com/Main/Articles/14860.aspx #

5 Reddit tips for brand managers | Articles | Home Anything you can get advocates to say on your behalf is a win on the site, where anything perceived as promotional is a no-no. Offering customer service can help, too.

10 ways to write content that ranks high on Google

http://www.prdaily.com/Main/Articles/14866.aspx

10 ways to write content that ranks high on Google | Articles | Home Please customers and search engines alike when you apply these tips to your content.

Julia Bonner's research as part of her capstone project (advised by Adam Friedman) was featured in the Institute for Public Relations blog.

Check it out here:

The Evolution of the CSR Function | Institute for Public Relations This research was conducted as part of a capstone project through the M.S. in Public Relations and Corporate Communication program at New York University.

14 Essentials for PR Newbies

http://www.prdaily.com/Main/Articles/14740.aspx

14 essentials for PR newbies | Articles | Home Got what it takes to work in public relations? Better read this PR executive’s checklist to find out.