Tisch Institute for Sports Management, Media, and Business
Recent innovations in global sports consumption, the use of online and social media to engage and to build a fan base, and the implementation of redesigned sports business models, have resulted in a
range of issues and opportunities for individuals working in the sports industry. Successful professionals in this field now need to understand strategic business principles as they apply to different aspects of the global sports industry. Through interdisciplinary curricula, field internships, alumni-student mentorship, applied research, individualized degree advisement, a dedicated and accomplished advisory board, and faculty members who are experts in their fields, the NYU School of Professional Studies Tisch Institute for Sports Management, Media, and Business provides the pathway to help students meet their professional goals in the sports business industry. The Tisch Institute’s graduate, undergraduate, and noncredit programs provide a top-notch education and the opportunity to meet and to network with industry leaders. Its location in New York, home to more sports teams, leagues, and media outlets than any other metro area in the country, offers the perfect setting for gaining a comprehensive overview of the complexities of the business. The Institute’s renowned, highly attended professional conferences and events provide an unparalleled opportunity to learn from leaders in their fields. Sports and Society
Sports are often referred to as fun and games. And they are, but they are far more than that. Sports are a reflection of the most fundamental norms and values that shape human society. Sports represent escape from the world, but they also are a huge presence within the world,
accounting for hundreds of billions of dollars in revenue and bringing together more nations and groups than any political entity is capable of doing. Sports are a test bed for science and medicine, as well as for teaching, communicating, and mentoring. Sports are big business. Sports fuel the media. Sports are critical to advertising and merchandising many of the world’s most lucrative products. Sports shape the beliefs and values of our children. Sports have and can lead the way in societal reform and ethical progress. Sports create our heroes, villains, and pariahs. Despite all this, there is no single academic program that is devoted to examining the meaning, the morality, and the impact of sports on a global scale in an intensive and interdisciplinary fashion. The NYU School of Professional Studies Sports and Society seeks to become the leading academic program in the world for discussions regarding all aspects of sports and society.
