NYU Stern Marketing Department

What is the impact of consumer fatigue on online shopping? Check out this new working paper to find out: "Search Gaps" (full paper @ https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3757724)

by: Raluca Ursu, Poppy Zhang (both of NYU Stern), & Elisabeth Honka (of UCLA Anderson)

https://anderson-review.ucla.edu/search-fatigue-online-shoppers-grow-weary-take-a-break/

Search Fatigue: Online Shoppers Grow Weary, Take a Break - UCLA Anderson Review Researchers find that the volume of search choice leads many consumers to a “search gap” or rest period, which is a function of information overload.

New research by Prof. Andrea Bonezzi, coauthored by Massimiliano Ostinelli, suggests that replacing humans with algorithms can contribute to legitimizing discrimination.

APA PsycNet

Real Humans of GSK: Carrie Salmon, NYU Stern ‘19, Associate Brand Manager, Sensodyne Franchise | Clear Admit After five years of working in the media industry, Carrie Salmon decided to pursue an MBA to pivot into a career in marketing and strategy.

On Thursday, February 18, NYU Stern's Marketing Department hosted a conversation with Dr. Marchetti, who is an entrepreneur, innovator and Chairman of YOOX NET-A-PORTER GROUP. One of the most pioneering minds of tech and fashion, Dr. Marchetti discussed the value of numbers-based decision-making and how YOOX NET-A-PORTER fosters innovation through active social and environmental engagement. The event was hosted by:

JP Eggers, Vice Dean of MBA and Graduate Programs
Max Bonacchi , Professor of Accounting
Thomaï Serdari , Director of Fashion & Luxury MBA
https://www.youtube.com/watch?v=-HHJYzFTUEQ2

In Conversation with Federico Marchetti, 'The Man Who Put Fashion On the Net' On Thursday, February 18, NYU Stern's Marketing Department hosted a conversation with Dr. Marchetti, who is an entrepreneur, innovator and Chairman of YOOX N...

The 2020-2021 NYU Stern Marketing Department Newsletter is here!

Stern Marketing 2020-2021 Newsletter It is our pleasure to present to you the 2020 NYU Stern Marketing Department’s Newsletter. In this annual publication, we highlight the outstanding accomplishments of the Marketing Department’s faculty, students, and alumni, and provide updates on the Department’s activities and events.

CHANGE. ADVANCE IT. “Here at Stern, we advance the frontiers of knowledge and practice.”- Joel Steckel, Vice Dean for Doctoral Education. Weekly

Heard on campus: Entrepreneur and Shark Tank judge Mark Cuban spoke at NYU Stern School of Business for a fireside chat with professor Greg Coleman and the first-ever "Stern Tank," featuring three NYU startups. https://bit.ly/2STeKEn

The 2018-2019 Stern Marketing newsletter is now live!

Stern Marketing 2018-19 Newsletter It is our pleasure to present to you the NYU Stern Marketing Department’s 2018-19 Newsletter. In this annual publication, we highlight the outstanding accomplishments of the Marketing Department’s faculty, students, and alumni, and provide updates on the Department’s activities and events.

On January 29, entrepreneur, investor and ABC “Shark Tank” judge Mark Cuban joined the Stern community for a fireside chat with Prof. Greg Coleman and a first-ever “Stern Tank,” featuring three NYU startups. Watch here: https://nyustern.us/2GedNR2

Candid online photos improve social status and dating prospects, according to joint research by Prof. Alixandra Barasch. Learn more: https://nyustern.us/2RvXTHG