NYU Stern Marketing Department

NYU Stern Marketing Department NYU Stern's Marketing department is comprised of renowned faculty members and world-class degree pro

NYU Stern’s Marketing program makes headlines and initiates change beyond the classroom walls. Its faculty members are at the forefront of providing service to the field, producing research and holding positions in major journals and organizations. Stern faculty have also been widely cited, generating over 250 media hits over the course of a year—almost one faculty mention in the news every workin

g day. From 2006 to 2010, Stern's Marketing Department ranked sixth in the top business schools based on research productivity, ahead of Ivy Leagues and B-School greats. A specialization in Marketing here at NYU Stern equips you with the expertise to come up with innovative solutions to ever-changing industry demands. Whether you’re into consumer packaged goods, luxury, retail, entertainment, media, high-tech, pharmaceutical, or financial services, you can count on learning from the marketing community’s most important leaders—while being in the business capital of the world.

What is the impact of consumer fatigue on online shopping? Check out this new working paper to find out: "Search Gaps" (...
06/21/2021

What is the impact of consumer fatigue on online shopping? Check out this new working paper to find out: "Search Gaps" (full paper @ https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3757724)

by: Raluca Ursu, Poppy Zhang (both of NYU Stern), & Elisabeth Honka (of UCLA Anderson)

https://anderson-review.ucla.edu/search-fatigue-online-shoppers-grow-weary-take-a-break/

Researchers find that the volume of search choice leads many consumers to a “search gap” or rest period, which is a function of information overload.

05/17/2021

New research by Prof. Andrea Bonezzi, coauthored by Massimiliano Ostinelli, suggests that replacing humans with algorithms can contribute to legitimizing discrimination.

03/31/2021

After five years of working in the media industry, Carrie Salmon decided to pursue an MBA to pivot into a career in marketing and strategy.

On Thursday, February 18, NYU Stern's Marketing Department hosted a conversation with Dr. Marchetti, who is an entrepren...
03/09/2021

On Thursday, February 18, NYU Stern's Marketing Department hosted a conversation with Dr. Marchetti, who is an entrepreneur, innovator and Chairman of YOOX NET-A-PORTER GROUP. One of the most pioneering minds of tech and fashion, Dr. Marchetti discussed the value of numbers-based decision-making and how YOOX NET-A-PORTER fosters innovation through active social and environmental engagement. The event was hosted by:

JP Eggers, Vice Dean of MBA and Graduate Programs
Max Bonacchi , Professor of Accounting
Thomaï Serdari , Director of Fashion & Luxury MBA
https://www.youtube.com/watch?v=-HHJYzFTUEQ2

On Thursday, February 18, NYU Stern's Marketing Department hosted a conversation with Dr. Marchetti, who is an entrepreneur, innovator and Chairman of YOOX N...

The 2020-2021 NYU Stern Marketing Department Newsletter is here!
10/19/2020

The 2020-2021 NYU Stern Marketing Department Newsletter is here!

It is our pleasure to present to you the 2020 NYU Stern Marketing Department’s Newsletter. In this annual publication, we highlight the outstanding accomplishments of the Marketing Department’s faculty, students, and alumni, and provide updates on the Department’s activities and events.

02/20/2020

CHANGE. ADVANCE IT. “Here at Stern, we advance the frontiers of knowledge and practice.”- Joel Steckel, Vice Dean for Doctoral Education. Weekly

02/18/2019

Heard on campus: Entrepreneur and Shark Tank judge Mark Cuban spoke at NYU Stern School of Business for a fireside chat with professor Greg Coleman and the first-ever "Stern Tank," featuring three NYU startups. https://bit.ly/2STeKEn

The 2018-2019 Stern Marketing newsletter is now live!
02/11/2019

The 2018-2019 Stern Marketing newsletter is now live!

It is our pleasure to present to you the NYU Stern Marketing Department’s 2018-19 Newsletter. In this annual publication, we highlight the outstanding accomplishments of the Marketing Department’s faculty, students, and alumni, and provide updates on the Department’s activities and events.

02/08/2019

On January 29, entrepreneur, investor and ABC “Shark Tank” judge Mark Cuban joined the Stern community for a fireside chat with Prof. Greg Coleman and a first-ever “Stern Tank,” featuring three NYU startups. Watch here: https://nyustern.us/2GedNR2

01/15/2019

Candid online photos improve social status and dating prospects, according to joint research by Prof. Alixandra Barasch. Learn more: https://nyustern.us/2RvXTHG

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