02/04/2026
FEATURED SESSION 🎤 When launches struggle, the problem usually isn’t execution—it’s decisions made years earlier. This candid session explores why marketing must show up sooner and where early insight truly changes a product’s trajectory.
Session: If Marketing Shows Up at Launch, It’s Already Too Late
Hear real-world examples of how early commercial and marketing involvement influenced trial design, evidence strategy, positioning, and access planning—and what happens when those voices come in too late. Walk away with practical questions marketers can start asking earlier to avoid stalled launches, weak differentiation, and downstream pain no campaign can fix.
Speaker: Pooja Vatsyayan - Alkeus Pharmaceuticals, Inc.
đź“Ť San Diego | Fierce Pharma Engage 2026
📅 April 22–24
Lock in up to 50% off with early bird pricing before Jan. 30 đź”— Register: https://loom.ly/w_sOerw
