Marketing & International Business Dept., Baruch College

05/06/2019

"Proof Gap" is the gap that exists in the minds of the C-suite between what marketers say about their impact and the sort of objective computed ROI that many leaders expect. Let's read more about it and it's consequences.

A common attack levied at marketers is the failure to demonstrate value. This article discusses the “proof gap,” what it is, and how it impacts marketers.

04/30/2019

Location Based Marketing: This article explains what makes for successful location-based marketing, and pitfalls to avoid.

Geotargeting campaigns need to manage three fundamental elements: regulation changes, a proliferation of new data sources and attribution.

04/30/2019

For decades, marketing theory and practice have been defined and refined in the West, from the four P’s taught in MBA programs to the sophisticated brand management run by multinational corporations. But after a Professor went to do her research in China, she found out that Chinese marketing campaigns are faster, cheaper, and often more effective than traditional Western ones. Let's see what are these campaign techniques.

04/23/2019

Companies are looking for inexpensive ways of marketing that can help them stand out. Video marketing a great way to do that. It is-- Approachable. Relatable and Professional.

How one broker showcases her culture and retains top talent

04/11/2019

According to a recent Ace Metrix study, If you’re looking to reach the millennial market, using messaging that conveys your company’s values or social responsibility will be the most effective method. CSR Content marketing is the next big thing.

The real estate industry is full of brands whose content can do well by doing good. Want proof? Zillow's marketing strategy is a prime example.

04/11/2019

We all love Game of Thrones, don't we? Game of Thrones marketing is kind of genius. GOT hasn't been a TV show—it's been an emblem of automatic newsworthiness and saleability.

Winter is coming for marketing teams working with the show—and they know it.

04/09/2019

Washington Post CMO Miki King on how to organize marketing teams

Many publishers have marketing resources scattered across different parts of their organization. In the case of the Washington Post, a pivot to subscriptions meant a shake up for the company's marketing resources.

04/09/2019

Consumers aren’t paying for products or services anymore. They are paying for trust and transparency. This article elaborates how security and trust drive marketing strategies for a company.

Consumers want to believe in a brand’s purpose and intention.

04/04/2019

See how effective web design can affect your marketing strategy and help in promoting your business

In comparison to other marketing initiatives, a website is easily trackable, allowing brands to better understand consumer behavior.

04/02/2019

Here are some secrets to becoming a content writing pro

Over 200 content marketers convened at the PlayStation Theater in New York City for a collegiate-themed day of talks designed to share tricks of the trade. Here were a few highlights.

04/02/2019

A recent CMO survey shows that marketing expenditure across a variety of industries saw a 7.1 percent increase between 2017 to 2018, and with more martech being developed, it’s likely that trend will continue in 2019 and beyond. So how should brands allocate their marketing budget? Here are some tips!

How big is your marketing budget? Should it be larger? Smaller? Invested more intelligently? We ask the experts.

03/27/2019

As more consumers choose voice searches over text based questions, a wider effect on the consumer behavior is emerging. This article throws light on how voice technology effects the Consumer behavior

More than 2.7 million households in the UK currently own an Amazon Echo or Google Home device. How do they change the way we shop online?