Prof. Louis Cohen

I recently sat down with Mike Grehan to talk about Marketing, AI, & Education on "Live on 65" and one theme kept coming up: We’re not just adapting to change. We’re operating inside it.

A few reflections from that conversation:
1. The half-life of marketing knowledge is shrinking fast: What used to stay relevant for years now evolves in months. The implication is simple: static learning models don’t work anymore. Marketers need to build continuous, hands-on learning into how they operate, not treat it as a separate activity.

2. “AI expertise” isn’t about the tools, it’s about application: There’s a lot of noise around who is (and isn’t) an expert. In reality, the differentiation is showing up in how teams apply AI to real workflows, campaigns, insights, operations, not just experimenting at the edges.

3. Fundamentals still matter, but they’re being rewritten in practice: Core marketing principles haven’t gone away. But AI is reshaping how they’re executed, how we segment, personalize, measure, and optimize. The opportunity is in connecting enduring strategy with new capabilities.

If there’s one takeaway: The advantage isn’t just knowing more, it’s learning faster and applying smarter.

Curious how others are thinking about this shift, especially how you’re embedding AI into day-to-day marketing ex*****on. Be sure to watch the video, like & subscribe... and let us know your thoughts!

Training and education in the era of AI and Marketing. It’s a two-part show “Live on 65” (from the 65th floor of the Empir...

Getting recognized by industry colleagues is truly an honor. I'm extra grateful to Yeshiva University's Katz School of Science and Health, Joseph Panzarella, & David D. for celebrating this award within the YU community. Here's the article they published about my Apple of Excellence award for Advocacy given by the Marketing Club of New York (MCNY).

Marketing Innovator Wins Silver Apple Award for Advocacy, Industry Leadership Dec 3, 2025 By: daviddefusco Lou Cohen is a Katz School industry professor in the M.S. in Digital Marketing and Media and EY’s Americas Chief Digital Officer. By Dave DeFuscoAt the 41st Marketing Club of New York Silver Apples Awards Gala—a celebration of the industry’s most accomplished and g...

About last night... it was my honor to receive the Apple of Excellence for Advocacy from the Marketing Club of New York (MCNY).

Some highlights from my remarks last night:
>>>
No advocacy effort succeeds alone. It takes people who believe that our work can make a difference—and who act on that belief every day.

I’m fortunate to work with exceptional colleagues at EY, inspired by mentors and partners, and consistently re-energized by the students who allow me to play a small role in their journeys. I am privileged to lead the team I have at EY & I do not take my role for granted.

Advocacy in marketing means using our skills not only to sell & advertise, but to elevate voices, expand awareness, and drive progress. We, in this moment, must shape the future of our industry and leave it in better shape than we found it.

Thank you again for this honor — and to everyone who continues pushing, questioning, and using creativity to make our industry more inclusive, more impactful, and more human.

There's no doubt, I'm an advocate for modern marketing!
And... it's always nice to be recognized by your industry for what you do.
With that... I'm honored to share that at this year's Marketing Club of New York (MCNY) Silver Apple Awards, I am being recognized with an "Apple of Excellence" for Advocacy.

I hope you'll consider joining me at the event, all the details are here:
https://marketingclubny.wildapricot.org/event-6246009

This is a real honor! I'll have more to say in an "acceptance speech" or post here as the event gets closer, but I'm privileged to have such an amazing job at EY where we are truly at the forefront of B2B Marketing. There's so much more to do and years of innovation ahead of us. I'm surrounded by the absolute best & brightest colleagues as we shape the future with confidence.

And I hope my 15+ years of students appreciate me for the small role I may have played in their education & careers. Teaching at Baruch College's Zicklin School of Business, New York University's Stern School of Business, & Yeshiva University's Katz School of Science and Health have enabled me to educate the next generation of Marketers; a role I do not take for granted.

This recognition for advocacy feels great... and if you've read this far... thank YOU!

Marketing Club of New York - Marketing Club of New York 41st Annual Silver Apple Awards The Marketing Club of New York Silver Apple Awards honor our industry’s most distinguished achievers—tenured marketers who have made strides in their areas of expertise, while generously contributing their time and talents to the industry. These recipients reflect the best that our profession ...

https://page2pod.com/episodes/lou-cohen-86
Thanks to Jonathan Clark & Joe DeVita from Moving Traffic Media for asking me to join them on The Page 2 Podcast for Episode #86! I couldn't have asked for a better episode number given that I'm a huge New York Mets fan!

It was fun chatting about everything from my involvement with Fantom Comics to my experiences at Microsoft, Wolters Kluwer, & now EY. In this , you'll get to hear my thoughts on & so much more. I'm sure it wouldn't be hard for us to fill another hour. Some big points about Reddit were mentioned, a couple shout-outs to Conductor, & a lot of appreciation for my EY team & colleagues. Plus, we couldn't have this discussion without mentioning how I think Google could evolve search to better address evolving consumer behavior & the differences between queries & prompts. Maybe just my students will appreciate that last one ;-)

So... check out the latest episode of The Page 2 Podcast... now streaming on Youtube, Spotify, Apple & more!

https://page2pod.com/episodes/lou-cohen-86

📈 Inside EY’s AI & Content Strategy: Lou Cohen’s Guide to Winning in 2025 | The Page 2 Podcast: An SEO Podcast Marketing is changing faster than ever—and the old playbook no longer works. Lou Cohen of EY shares the real strategies he's using to lead through the rise of AI, “geo” SEO, and decentralized platforms like Reddit. If you want to stay relevant, this episode is your blueprint.

I was recently interviewed by Scott Stedman from The Imaginarium for their report on . Check out a snippet from our conversation in the link below:

Scott Stedman on LinkedIn: #abm #demandgen #b2bmarketing “Any company that doesn’t have some investment in an ABM strategy is easily 5-10 years behind.” So says the inimitable Lou Cohen. I couldn’t have been more…

58% to our goal... and 4 days left to get there...
~10% survive with early detection... virtually none otherwise

https://hope.lustgarten.org/fundraisers/jennacohen/long-island

Pancreatic Cancer today is almost a death sentence & sadly took my wife's Uncle last year, after a rapid decline in his health. The only hope for a cure, treatments, more time... is research. Please join us in supporting the Lustgarten Foundation as we walk this Sunday to fund research that will hopefully lead to treatments and ultimately a cure. Any size donation would be greatly appreciated & help us reach our goal. This horrible cancer left a scar on our family... and my daughter was particularly close to her Uncle Cliff... so we are supporting this effort in his memory and as part of my daughter's efforts to give back for her upcoming bat mitzvah. Thank you to everyone who's already donated and lent their support... please consider donating.
https://hope.lustgarten.org/fundraisers/jennacohen/long-island

Jenna Cohen I'm raising money for a cause close to my heart and would love your support.

, are you ready for 2024?
Beyond what will change in the year ahead? Of course will impact us, but how?

Come join me for my 2nd annual look at the year ahead. 2024 Predictions & Resolutions for with the Association of National Advertisers.

Happy New Year! 2024 B2B Digital Marketing Predictions & Resolutions With Professor Lou Cohen (B2B Marketing Webinar) It’s 2024… and a new year brings new opportunities, new fears, and new hope. As B2B Marketers, what lies ahead for us in 2024? Join EY’s Americas Digital Marketing & Demand Generation Leader, Lou Cohen, aka NYU & Baruch College’s Professor Cohen, as he shares insights he’s gathered from Ma...

During the recent Association of National Advertisers (ANA) Masters of B2B Marketing event, I recorded a podcast with the team from Twogether & the ANA. If you'd like to check it out, here's the link:

88 | Data, people, brand: 3 steers for innovation in turbulent times. - The Tech Marketing Podcast A conversation as wide-ranging as Lou Cohen’s experience is deep, this episode almost defies synopsis. As both demand-gen leader for one of the Big Four and digital marketing professor at NYU, Lou brings rich context to b2b’s knottiest topics. He ...

Happy to share that I've been named to this year's Crain's New York Business Notable Leaders in Advertising, Marketing & PR list. It's an honor to be recognized by such an esteemed publication for my work. While this recognizes me individually, I am only notable because of my amazing team at EY! Thank you!

https://www.crainsnewyork.com/awards/2023-notable-leaders-advertising-marketing-and-pr

tag: New York University, Baruch College

2023 Notable Leaders in Advertising, Marketing and PR | Crain's New York Business The honorees on Crain's 2023 Notable Leaders in Advertising, Marketing and PR are shaping the messaging that New York City both creates and imbibes.

Friends... I’m in the process of compiling some insights from my network of brilliant people (that means you) with thinking about what lies ahead for B2B Marketers in 2023. I’ve put together a really brief survey which I hope you’d be willing to fill out. It should only take you a couple of minutes. Once I compile the input, I will be conducting a webcast on January 4th for the ANA to share this information with the industry.
The survey can be found here: https://forms.gle/zr9CQHWxPEAinLSR9
And be sure to check out the webcast here: https://www.ana.net/webinars/show/id/B2B-230104
Thanks in advance!

Happy New Year! 2023 B2B Digital Marketing Predictions & Resolutions With Professor Lou Cohen (B2B Marketing Webinar) It’s 2023… and a new year brings new opportunities, new fears, and new hope. As B2B Marketers, what lies ahead for us in 2023? Join EY’s Digital Marketing & Demand Generation Leader, Lou Cohen, aka NYU & Baruch College’s Professor Cohen, as he shares insights he’s gathered from Marketing l...