05/28/2026
I recently sat down with Mike Grehan to talk about Marketing, AI, & Education on "Live on 65" and one theme kept coming up: We’re not just adapting to change. We’re operating inside it.
A few reflections from that conversation:
1. The half-life of marketing knowledge is shrinking fast: What used to stay relevant for years now evolves in months. The implication is simple: static learning models don’t work anymore. Marketers need to build continuous, hands-on learning into how they operate, not treat it as a separate activity.
2. “AI expertise” isn’t about the tools, it’s about application: There’s a lot of noise around who is (and isn’t) an expert. In reality, the differentiation is showing up in how teams apply AI to real workflows, campaigns, insights, operations, not just experimenting at the edges.
3. Fundamentals still matter, but they’re being rewritten in practice: Core marketing principles haven’t gone away. But AI is reshaping how they’re executed, how we segment, personalize, measure, and optimize. The opportunity is in connecting enduring strategy with new capabilities.
If there’s one takeaway: The advantage isn’t just knowing more, it’s learning faster and applying smarter.
Curious how others are thinking about this shift, especially how you’re embedding AI into day-to-day marketing ex*****on. Be sure to watch the video, like & subscribe... and let us know your thoughts!
It’s a two-part show “Live on 65” (from the 65th floor of the Empir...
