IAB

30 years. Nearly $300B. One industry powered by innovation, built together.

Today we’re celebrating 30 years of the internet advertising industry—and the incredible community behind it.

From its early beginnings to nearly $300B in annual revenue, this journey has been shaped by creativity, collaboration, and continuous reinvention.

Take a look back at the milestones that got us here:
https://www.iab.com/topics/30-years/

As we look ahead, explore our latest IAB/PwC report and join our free webinar on Tuesday, April 21:
https://www.iab.com/events/iab-pwc-internet-advertising-revenue-report-full-year-2025/

What moment stands out most to you? Share in the comments, or add your voice through our Digital Legacy series and “Then & Now” industry throwback:
https://www.iab.com/topics/30-years/

IAB 30th Anniversary IAB’s 30th anniversary celebrates digital advertising innovation, from programmatic to AI. Explore social media, videos, and industry milestones.

Join us next week in Washington, DC for the 2026 IAB , where leaders across policy, legal, and digital advertising will come together to explore the regulatory and litigation trends shaping our industry.

One of the most pressing conversations this year will tackle the growing intersection of privacy litigation and modern ad tech. As class actions tied to cookies, pixels, and data practices continue to rise—and legacy laws like VPPA and C**A are applied to today’s ecosystem—understanding the evolving legal landscape is more critical than ever. Join leaders from Vault JS, Davis+Gilbert LLP, Didomi, Fieldfisher, Frankfurt Kurnit Klein & Selz, FTI Consulting, Loeb & Loeb LLP, OneTrust, SafeGuard Privacy, Compliance Point, Charles River Accociates, Kelley Drye & Warren LLP, Ketch, Lowenstein Sandler, and Orrick as they dive into these crucial topics.

📅 March 31, 2026
📍 Convene Hamilton Square, Washington, DC
⏰ 7:00 AM – 5:20 PM
🔗 https://okt.to/y8lgKN

🛒 Commerce media is entering its next chapter, and the industry is coming together to shape it at the upcoming Summit. Secure your spot today!

"If we want AI to improve measurement, we need to stop optimizing around the dysfunction," said IAB's Angelina Eng via Ad Age. Learn more about how fixing broken measurement infrastructure—not just layering on AI—can unlock billions in media value and drive clearer, more consistent outcomes: https://okt.to/PHnF4V

AI won’t fix measurement if the foundation is broken Fixing measurement isn't about adding another layer of technology or creating another model—it’s about rebuilding the infrastructure.

The IAB Annual Leadership Meeting is where decisions are made, strategies are born, and the industry sets its course!Join the brightest minds and boldest voices in Palm Springs, hear from speakers like , , , , and many others. Get your ticket – link in bio. 🌵

Audio creates a uniquely personal connection between listeners and the voices they love. In this keynote, iconic storyteller and journalist, Ira Glass, explores how that intimacy fuels attention, trust, and influence—and how today’s advances in measurement, data, and targeting make audio more actionable and easier to quantify and optimize alongside other media than ever.

🌵 Last call for room block discounts at the JW Marriott Desert Springs Resort & Spa. Limited rooms available—registration is required to unlock the discounted rate. Don't miss out: www.iab.com/alm

50% Off IAB's AI Personalization Workshop 💥

This workshop teaches marketing professionals, agency leads, and creative operations teams how to move personalization from isolated pilots to scalable production through IAB’s Briefing-Building-Benchmarking framework as outlined in the IAB AI Personalization Playbook. Learn more and use code NEWYEAR50 for 50% off (valid until 1/31): https://okt.to/ALRM1d