AMS Group

AMS Group

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Thoughtful, inclusive education that can transform your massage and wellness practice for stability, profit & joy.

Our digital tools and continuing education are built for massage and wellness professionals ready to grow with intention and community.

Photos from AMS Group's post 08/05/2026

The learning has begun.

Some of the most meaningful moments in professional development aren’t found in a presentation, they’re found in the pauses, the questions, the conversations, and the willingness to be fully present.

This week in Puerto Rico, we’re exploring Somatic Mindfulness with Fernando Rojas and a community of practitioners committed to refining not only what they do, but how they show up.

Here’s a glimpse inside the experience.

-Powered by AMS Group.

Photos from AMS Group's post 08/02/2026

We’ve arrived!

Puerto Rico has welcomed us, and we are so excited!

Over the next several days, we’ll be slowing down, listening differently, and exploring what it means to cultivate presence not just in our work, but in ourselves.

Twelve practitioners.
One shared intention.
A week dedicated to learning, reflection, and renewal.

We’re grateful to be here and excited for what this experience will unfold.

Follow along as we share moments from this Somatic Mindfulness Immersion with Fernando Rojas.

The journey begins. 🌊

MindfulPractice PresenceInPractice ProfessionalDevelopment

Photos from AMS Group's post 07/30/2026

Good news worth celebrating! 🎉

We’re incredibly grateful to be recognized by the AMTA New York Chapter in its July Member Spotlight.

At AMS Group, our mission has always been bigger than continuing education. We’re passionate about creating spaces where massage therapists can grow professionally, build meaningful community, and develop sustainable careers.

Thank you to AMTA New York for this recognition, and thank you to every practitioner who trusts us to be part of your journey.

We’re just getting started.

ProfessionalExcellence

Photos from AMS Group's post 07/20/2026

The best decisions rarely come from doing more, they come from taking the time to reflect.

Reflection creates clarity.
Clarity creates direction.
Direction creates meaningful action.

The What’s Next? Discovery Journal was designed to help you pause, process where you are, and move forward with greater intention, one page at a time.

✨ Because your next chapter deserves more than guesswork.

Have you made time to reflect lately? Tell us one thing you’re working toward in the comments. 💙

Photos from AMS Group's post 07/11/2026

Your specialty doesn’t have to be chosen because it’s trending. It should make sense for the practitioner you’re becoming. 💙

Maybe it’s the clients you naturally connect with.
The work you can’t stop learning about.
The population you feel called to support.
Or the area of massage therapy where you see an opportunity to deepen your skills.

Pay attention to those clues. 👀

Choosing a specialty can create greater clarity, confidence, and direction in your professional journey, but the decision should be intentional.

✨ What area of massage therapy are you curious about exploring more? Drop it in the comments. Your answer might help another therapist discover what’s next, too.

07/11/2026

Maybe you don’t need another plan. Maybe you need better questions. ✍️

When you’re always caring for others, running your practice, and thinking about the next client, it can be hard to create space to ask yourself: What’s next for me?

The “What’s Next” Discovery Journal was created to help you slow down, reflect, find clarity, and move forward with greater intention.

No rushing. No pressure to have it all figured out.

Just space to listen to yourself and take the next aligned step. 💙

✨ Ready to explore what’s next? Get your copy of the “What’s Next” Discovery Journal on Amazon.

Photos from AMS Group's post 06/28/2026

It's easy to believe your massage business will grow because of one big breakthrough.

But more often, growth comes from the small things you do consistently.

✨ Tracking your numbers every month.
✨ Following up with clients after each session.
✨ Investing in one continuing education course.
✨ Asking for referrals.
✨ Refining your systems one step at a time.

These habits may not feel significant today but over time, they compound into a stronger reputation, a more sustainable business, and greater confidence in your work.

Don't underestimate the power of consistent progress.

💙 What's one small habit you're committed to improving this month? Share it in the comments, and if you're looking for more practical business tips and specialty education, join the AMSG newsletter and grow alongside our community.

Photos from AMS Group's post 06/24/2026

There’s a powerful shift happening for entrepreneurs who are trading in the fear-based language of competitors for the collaborative spirit of counterparts.

Every professional brings a unique mix of lived experience and education to the table, meaning no two businesses are ever truly the same. Choosing to view others in the industry as counterparts rather than enemies isn’t just a vocabulary tweak; it’s a fundamental change in how to approach business and life. It’s the difference between operating from a place of scarcity and choosing a path of collaboration and growth.

06/23/2026

Ever wondered how a simple shift in vocabulary can transform your entire business mindset? Here at AMSG, are ditching the fear-based competitor label for something much more empowering: counterpart. By recognizing that everyone brings a unique lived experience and perspective to the table, they’ve moved away from the us vs. them mentality and into a space of collaboration and growth. It’s a powerful reminder that you don't have to operate from fear to succeed.

Choose to build bridges instead of walls.

06/22/2026

Stop Calling Them Competitors: The Counterpart Mindset

Reframing the way business is conducted can completely shift the energy of a brand. By consciously replacing the word competitor with counterpart, a fear-based mentality is swapped for one rooted in collaboration. Every professional brings a unique set of lived experiences and education to their craft, even when operating in the same space. Recognizing that others are counterparts rather than rivals allows for a more proactive and positive approach to success. It’s a powerful mindset shift that proves growth doesn't have to come at the expense of others.

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New York, NY