09/25/2026
5 biggest disruptions of 2026, and what you can do about them going into 2027 π
1.
People arenβt just Googling anymore. Theyβre asking ChatGPT, Claude, Gemini and other AI platforms what to buy, where to go and who to work with.
π Take your top 10 customer questions and create clear, expert answers on your website that AI platforms can easily understand and reference.
2.
AI agents are increasingly comparing products, recommending solutions and moving customers towards a specific purchase.
π Create one clear page for each core offer with your price, who itβs for, whatβs included, key benefits, FAQs, reviews and a clear next step.
3.
Using ChatGPT to write a caption isnβt an AI strategy. The real opportunity is getting AI to help run your marketing systems β lead qualification, follow-up systems, personalisation and optimisation.
π Choose one repetitive marketing process this month and turn it into an AI-powered workflow.
4. vs AIContent
When everybody can create unlimited content, simply creating more isn'β the advantage anymore. Trust is.
π Create more founder-led content, customer stories, case studies, opinions and real-world proof that your competitors canβt generate with a prompt.
5. One-on-one MarketingAtScale
AI is making personalised marketing possible for businesses of almost any size.
π Start collecting more first-party customer data and use actions and behaviors as automation triggers to segment your audience and personalise your follow-up.
DigitalMarketing AIMarketing MarketingStrategy MarketingTrends