Art Marketing School

In our first online course you will meet and get professional feedback and secrets of success from Roger Ballen himself ().

We think it’s useless to present this genius,
world-famous artist, whose work is in collection on MOMA (Metropolitan Museum of Art), TATE in London, best international auction houses showcase his work, top galleries such as
Gagosian represent him as their artist, an artist for whom a museum is being built during his own life "The Roger Ballen Center for Photographic Arts".

Ballen is a renown international artist, photographer, a cult figure in the contemporary art world – a founder of his own unique, photographic style, which altered the contemporary art history. So, join to our school https://artmarketing.school/ to learn from this incredible master! See you there! @ MoMA The Museum of Modern Art

In the course of our lectures we would like to introduce you to our friend and a famous contemporary artist - David Datuna ().

He’s a legendary New York based installation and mixed media artist. Recently, he conquered the art market with his bold performance move – eating the $120 000 worth banana installation by Catellan at Art Basel and gained unbelievable worldwide social-media fame overnight.

Prior to this, Datuna did the liquid ice Trump performance-piece in the heart of NYC and spent years working in his famous lens-technique of multimedia installations, which are in the collections all over the world and now in Saudi Royal collection as well.

One of his lens-masterpieces ‘The portrait of America’ is now in National Portrait Gallery, Smithsonian in Washington DC.

Datuna has opened his own exhibition quarters ‘Datuna Art Space’ in the NYC which functions as an exhibition hall, gallery and museum space of his own.

So, join us in the lectures to learn secrets of success on contemporary art market from David Datuna himself! See you there! @ Datuna Art Space

After we have introduced Christina Katrakis, the head of the Art Marketing School, we would like to get you acquainted with the curriculum of our first course — Art Career, Art Marketing, Art Success and Social Media!
This is the series of lectures with a detailed path to becoming a world-known artist in the contemporary art market. We have developed this course with the best specialists in the field of art marketing!

Course curriculum:
1. Intro into Art Marketing & Market Potential.
Special Feature: The Art of Art Marketing or Who Ate the Banana! Feedback interview with famous David Datuna

2. Estimating the art market throughout the history and up till now. How to become a successful artist by exhibiting, promoting and selling your work via social-media.

3. How to begin the process of creation, to become an artist, to ask serious questions of yourself, to build a strong body of works and reach success.

4. Following the example of the Art Kings — their secret of success.
Special Feature: exclusive interview with Ultra Violet the legendary muse of Dali, Picasso and Warhol.

5. How to create your successful art website, design it, construct resume, artistic statement, photograph your work, catalog it and promote it.

6. Working as an artist on Social Media Platforms, general overview of all platforms, work with top ‘Discovery’ platforms: Instagram, Flikr, Tumblr, Pinterest, YouTube and real social media art success stories.

7. Real examples of social-media art market success stories, work with top ‘Communication’ platforms: Facebook, Twitter, Snapchat and combining both discovery and communication platforms as one.

8. On Success in Art
Special feature: Star Speaker — Roger Ballen

9. Bonus: Special Inspiration Project. Die Antwoord & Roger Ballen — on combining the 3 elements (art, media and a great cause) to make a difference!

Hello everyone!

Let me start by introducing myself. My name is Christina Katrakis http://www.katrakis.com/ and I’m an international artist, curator, producer, gallerist, art historian and critic.

While I’m an American, I lived, studied and worked around the world. I devoted more than 10 years of my life to obtaining specialized higher education in my field, from numerous great educational institutions: Lorenzo di Medici, Kiev Art Academy, Sorbonne, Memphis University, Maryland School of Arts so on.

As an artist, I worked with a number of renown world galleries, from Anna Tzarev in New York to EichBlatt in Berlin. My work is on display in museums from Institute of Modern Art in Chicago to Paris Museum of Modern Art, from major Exhibition Centers of Cape Town, South Africa to Xinyan, China.

My artist’s career goes hand in hand with my curatorial one. In fact, I’m probably one of the unique cases in that respect, for I was both represented as an artist by Christies’ and also worked for Christies Auction as their curator. Hence I know both sides of the art marketing tale first hand. I’m an official international UNESCO coordinator for UNESCO Center in Bologna curating the Bridge for Art Project. The work on the “Bridge for Art” UNESCO project for UNESCO Center in Bologna has come to an end on May 5th 2020.

As a curator, I worked for numerous international Art Fairs, from Art Moscow to Art Belin, from Art Paris to Art Huston. Coordinated and managed multimillion projects such as: Orion (USA) $600 million investment project and in Lefkadia (Russia) $450 million project. As a curator of the Voronov’s Museum of Modern Art, I managed, coordinated and handled hundreds of millions worth in artifacts: Picasso, Warhol, Soutine, Kandinsky, Modigliani etc.

As a gallerist, I opened and ran my own Katrakis Gallery, representing and selling such painters as Malevich, Indiana and Hirst or photographers like Ballen, Toscani and John Kennedy. I also actively work with Hollywood, as an artist, story maker and producer.

After teaching as a professor in the University, I began to lecture independent from any institution. Have a large following of students world-wide, whose lives were transformed and even started my online courses https://artmarketing.school/ To which I have a pleasure of inviting you!