School project COMM-2F00
04/14/2023
The dangers of influencer marketing!
- Influencers are engaging in shady brand deals more frequently. Some of them blur the line between what is a sponsored post and what is a genuine recommendation, in an attempt to boost the product’s sales. It’s important to be cautious when consuming influencer content and to be aware of these marketing tactics.
References
Chen, M. (2023) Micro-celebrity & Authenticity [Powerpoint slides]. Sakai
04/14/2023
The dangers of influencer marketing!
- Social media influencers often prioritize brand deals over creating authentic content. The frequency of product endorsements and sponsorships can impact a followers perception of the influencer’s credibility. Followers tend to place more trust in influencers who produce non-sponsored content, as opposed to those who excessively promote brand deals.
Reference
Chen, M. (2023) Mico-celebrity & Authenticity [Powerpoint slides]. Sakai
04/14/2023
The dangers of influencer marketing!
- Social media influencers have been blurring the line between paid and genuine content, making it difficult for followers to differentiate between the two. As a result, it has become more challenging for followers to discern when an influencer is being paid to promote a product, which could be an effective strategy to psychologically connect with followers and increase sales.
References
Chen, M. (2023) Mico-celebrity & Authenticity [Powerpoint slides]. Sakai
04/14/2023
The dangers of influencer marketing!
- Many social media influencers struggle to maintain authenticity, and as a result, they may run out of ideas or brand partnerships to promote. This often leads them to promote anything that can generate revenue, including products that may not benefit their followers. As a consequence they may betray the trust of their followers by not delivering the original content that attracted them to the influencer in the first place.
References
Chen, M. (2023) Micro-celebrity & Authenticity [Powerpoint slides]. Sakai
04/14/2023
The dangers of influencer marketing!
- Parasocial relationships are based on the factors of proximity, similarity, and attraction which develop over time. Influences take advantage of the interactive nature of social media to create the illusion of a personal connection with their followers, which intern allows them to promote products and earn substantial profits. This can lead to followers placing their trust in the influencer, making it easier to sell products that the influencer may not necessarily believe in or that are of poor quality.
References
Chen, M. (2023) Micro-celebrity & Authenticity [Powerpoint slides]. Sakai
04/14/2023
The dangers of influencer marketing!
- A parasocial relationship is a term used to describe the one-sided connection between social media influencers and their followers, in which the influencer takes advantage of their followers. This relationship creates a false sense of intimacy or friendship, as the follower develops a connection with the influencer, while the influencer may not reciprocate the same level of relationship.
References
Chen, M. (2023) Micro-celebrity & Authenticity [Powerpoint slides]. Sakai
04/14/2023
The dangers of influencer marketing!
Let’s talk,
-  Opinion leaders, also known as social media influencers, have sizeable followings on social media platforms. They create content about their daily lives, monetizing various aspects of it, and partnering with brands for sponsored content. 
References
Chen, M. (2023) Micro-celebrity & Authenticity [Powerpoint slides]. Sakai
04/14/2023
The dangers of influencer marketing!
- Influencer marketing involves collaborating with individuals who have a large social media following known as influencers to promote a product or service. Influencers can be celebrities, industry, experts, or regular people who have gained a significant following on social media. The aim of influencer marketing is to leverage an influencer‘s credibility and influence with their audience to promote a brand or product with the ultimate goal of boosting sales and increasing brand awareness.
References
Chen, M. (2023) Micro-celebrity & Authenticity [Powerpoint slides]. Sakai
04/14/2023
Fact-checking works!
- Fact-checking has been shown to be effective in combatting mis and disinformation. Studies have found that people are more likely to believe content that has been reviewed by fact-checkers, and that fact-check news articles can change peoples perceptions about the accuracy of the information presented. The opinion of professionals regarding fact-checking is generally trusted, and they are seen as knowledgable and impartial sources. By relying on fact-checking and seeking out information from credible sources, we can better equipped ourselves to identify and avoid false or misleading Information. 
References
Chen, M. (2023) How mis- disinformation spread 2 [Powerpoint slides]. Sakai
04/14/2023
How to be a fact checker?
- There are several steps people can take to help prevent the spread of mis and disinformation. One important strategy is to learn how to fact check information to identify false or misleading posts or pictures. This requires the ability to read laterally rather than vertically, which means opening up additional tabs and searching for the name of the organization, sources and authors to determine their credibility. By taking the steps, we can develop a more informed perspective on the information we encounter, and make better decision based on accurate and relliiable sources.
References
Chen, M. (2023) How mis & disinformation spread 2 [Powerpoint slides]. Sakai
04/14/2023
Why do we believe misinformation?
- Deep fake technology presents a significant challenge for our ability to distinguish between what is real and what is not. It’s not only fake pictures or audios that we need to be aware of but also the potential for real pictures and audios to be claimed as false using deep fake technology as a scapegoat. This can cast out on genuine evidence and make it difficult to discern what is authentic and what is not. As such, it is important to exercise critical thinking when evaluating information, and rely on credible sources to verify the authenticity of any evidence.
References
Chen, M. (2023) How mis & disinformation spread 2 [Powerpoint slides]. Sakai
04/14/2023
Why do we believe misinformation?
{ The picture above shows an example of deep fake technology. On the left is the photo of a random man and on the right, Tom Cruises face is deep faked on }
- As technology continues to advance, the rise of deep fake technology is becoming a growing concern. This technology allows individuals to manipulate and replace the faces of anyone with anything or anyone they choose. In addition to this, deep fake technology also enables people to swap voices, allowing them to make others say anything they wish. The implications of deep fake technology are significant, as it can be used to deceive people into believing false information or damaging someone’s reputation.
References
Chen, M. (2023) How mis & disinformation spread 2 [Powerpoint slides]. Sakai
