Smart Business U

Given the real-time nature of Twitter, it makes sense to use it to advertise the latest thing is an effective way to gain attention.

40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase.

56% of customers are more likely to buy with a personalized experience. Usabilla, 2015

Pay for social media traffic. But don’t do this unless you can measure the cost of leads and sales.

Including a percentage is more effective in your direct response tweets and more likely to get Twitter users to pay attention to your copy.

Look at the social chatter happening in your audience – you may have an old piece that just need statistics updates and new graphics.

75% of journalists use Twitter to build their personal brands, and Twitter drives more web visits than Google+, YouTube, and LinkedIn.

62% of companies outsource all or part of their digital marketing tactics. Ascend2, 2016

Concentrate your efforts on 20% of the effort that produces 80% of the results.

Tweets with percentage discounts displayed performed 40% better, in terms of CPA, than those which included dollar-based savings.

Use networks like Twitter to link back to older content pieces that provide info that is still relevant.