Alliances in Marketing (AIM) - University of Calgary

We’re excited to share that TLB Coaching & Events is sponsoring AIM’s first-ever Case Competition. Their support helps create hands-on opportunities for students to apply classroom learning to real-world marketing challenges.

Through this partnership, participants will gain valuable experience in strategy, branding, and pitching while connecting with industry professionals.

Thank you to TLB Coaching & Events for supporting student growth and experiential learning.

AIM is excited to announce our first-ever Brand Hack Case Competition!

Put your marketing skills to the test in this single-day, high-energy competition where student teams tackle a real-world brand case and pitch their ideas to industry judges.

What you’ll do:
• Develop brand messaging & go-to-market strategy
• Create campaign concepts
• Build a compelling pitch narrative
• Present and defend your ideas in front of judges

🏆 Prizes:
🥇 1st Place: $250 (split evenly)
🥈 2nd Place: $50 (split evenly)
🥉 3rd Place: Sponsor merch

👥 Teams of up to 5 students
⚠️ Limited spots available, only ONE team member should submit the Google Form and list preferred teammates

🙌 Huge thank you to our sponsor, TLB Coaching & Events, for making this competition possible!

This is your chance to gain hands-on experience, build your portfolio, and compete for exciting prizes.

Ready to pitch under pressure? Link in bio

Update: Our Canva Workshop has moved!

Join us in MTH 106 for the same inspiring session, just in a new space.

We can’t wait to see your designs come to life! 🎨

📢 5 reasons you should attend AIM’s Canva Workshop

Whether you’re designing your resume, building your LinkedIn profile, or creating standout presentations, this hands-on session will help you communicate your personal brand with confidence.🎨

📍Nov. 6th 2025, 6PM

🔗 Secure your spot — link in bio!

Couldn’t make it to the Fall Marketing Kickoff? We’ve got you covered! 💼✨

We asked our speakers to share the one piece of advice they wish they heard when starting out... swipe to hear what our speakers had to say 👉

Big thanks to our industry guests for sharing such great insights at the Fall Marketing Kickoff! 🙌

That’s a wrap on our Fall Marketing Kickoff! 🎉

A huge thank-you to all the students and industry guests who joined us for an amazing night of insights, connections, and inspiration. 💡

We loved seeing the marketing community come together to share ideas and kick off the semester strong!

✨ Here’s to a great year ahead!

***UPDATED***
🚀 Kickstart your journey in marketing!
The Marketing Kick-Off is your chance to connect with industry professionals, explore career paths, and meet the Haskayne marketing community. With round-table discussions and real career insights, this event is the perfect way to launch your year.

📅 September 25 | ⏰ 6- 9 | 📍 University of Calgary

Are you ready for the 2025 AIM Kick-Off??

Join us for a fun night of networking, learning about the intricate world of marketing from industry professionals, free food and the chance to connect with fellow students!!

Register now https://forms.gle/usmA2ZgyuU8Q2cNc7

Ready to level up your uni experience?

We’re looking for passionate students to join our 2025/26 Executive Team! ✨

Open Roles:
📌 Director of Events (2)
📌 Director of External Relations (2)

Build connections, gain leadership skills, and make an impact on campus!

⏳ Applications close September 26

🔗 Visit our link in bio to apply!

Meet our Industry Guests! 💜⭐️

Curious about the future of marketing? AIM Industry Night brings together top industry professionals to share insights, trends, and career advice.

Don’t miss this opportunity to connect and learn!

🎟️ Register now - link in our bio

We are excited to have Petro-Canada as a sponsor for AIM Industry Night 2025!

We’re thrilled to welcome:

👤 Patrick Ritchie – VP Sales & Marketing
Responsible for Petro-Canada’s Retail and Wholesale business.

👤 Chelsea Preston – Specialist Strategy Advisor
Focused on shaping Petro-Canada’s Quick Service Restaurant (QSR) food strategy, business development, and key B2B partnerships.

We are thrilled to have POD Marketing as our sponsor for AIM Industry Night 2025!

We’re excited to welcome POD representatives to share their expertise:

✨ Salim Dharsee – Director of Websites & Account Services
A skilled leader with a proven track record of managing large teams and bringing products from conception to fruition.

✨ Joe Van Kampen – Vice President of Business Development
An expert in building and nurturing relationships—both with prospective clients and strategic partners.

✨ Mariam Ali – Manager of Websites
Leads a creative and influential team of designers, content writers, and project managers, driving website strategy and innovation.

Stay tuned for more event updates 💜⭐️🎟️