¡Las mejores soluciones de capacitación en temas de Catman! Ya sea para su desarrollo profesional o el de su organización, ¡somos su mejor opción!
Nuestros cursos y programas han sido creados y actualizados dentro de nuestra organización y acreditados por la Asociación de Administración de Categorías (CMA por sus siglas en inglés). Nuestro equipo de Asesores Estratégicos certificados por la CMA cuenta con una combinación de experiencia práctica en la industria y formación profesional que les permite entregar soluciones de capacitación releva
02/05/2024
Demystifying Data to Insights: A Practical Guide - Demystify data-to-insights conversion. Gain context, set goals, source data, and find insights to propel your business.
Demystifying Data to Insights: A Practical Guide Demystify data-to-insights conversion. Gain context, set goals, source data, and find insights to propel your business.
01/24/2024
Unlocking the Secrets of Index Calculation: A Journey into Data Insights - Learn how to interpret indices like Category Development Index and Fair Share Index for strategic category benchmarks for retailers and suppliers.
Unlocking the Secrets of Index Calculation: A Journey into Data Insights Learn how to interpret indices like Category Development Index and Fair Share Index for strategic category benchmarks for retailers and suppliers.
01/09/2024
Transform Your Sales Presentations: Crafting Stories that Drive Success.
Transform Your Sales Presentations: Crafting Stories that Drive Success. Revolutionize your sales presentations! Learn to craft insights-based stories that captivate, align, and drive profitability. Elevate your approach now!
04/25/2023
What a great piece from Convenience Store News - check out their recent consumer study that reveals that Millennials and Generation Z are increasingly shaping the convenience store proposition.
Realities of the Aisle Study 2023: In the Driver's Seat | Convenience Store News
Realities of the Aisle Study 2023: In the Driver's Seat Convenience Store News’ 14th annual consumer study reveals that millennials and Generation Z are increasingly shaping the convenience store proposition.
03/30/2023
In a culture as diverse as Canada, understanding ethnic shoppers is critical for grocers.
For example, according to Numerator, Islam is one of Canada’s fastest growing religions. According to the 2021 census, 4.9% of Canadians identify as Muslim (up from 2% in 2001). In the last 3 months, Muslim Canadian consumers over-indexed on Poultry (140 index), Shelf Stable Side Dishes (138), and Canned Fruit (121) compared to all Canadian consumers.
Check out this great report from on Ramadan Shopping Intentions to help you better meet the needs of these shoppers.
https://hubs.ly/Q01JGrDB0
03/28/2023
Check out this interesting article on grocers' digital shopper priorities and concerns for 2023. There's also a link to a new report from Incisiv that features survey results from grocers that detail how they plan to gain customer loyalty in an increasingly fragmented online market.
Incisiv: Grocers Look to Gain Loyalty Among Digital Shoppers | Store Brands
Incisiv: Grocers Look to Gain Loyalty Among Digital Shoppers A new report from Incisiv features survey results from grocers that detail how they plan to gain customer loyalty in an increasingly fragmented online market.
03/15/2023
DG is responding to shopper demand for natural ingredients in its private label pet food offerings through a "super premium" dog and cat food at a value price.
Dollar General reformulates, rebrands private label offering | Drug Store News
Dollar General reformulates, rebrands private label offering Dollar General has reformulated and rebranded its dog and cat food line, Nature’s Menu.
03/15/2023
More on the topic of "meat" from my post yesterday, here are some meat trends identified by the FMI in their "Power of Meat" report, with increased demand for variety, ease of use and sustainability. Understand these trends helps to proactively make choices to focus on these anticipated changes in the category.
4 Case-Ready Meat Trends | Progressive Grocer
4 Case-Ready Meat Trends As demand for variety, ease of use and sustainability grows, so do options for retail meat department
03/13/2023
Interesting perspective on the Meat category - - 98% of American households purchase meat (that was a surprising one for us!). Check out these interesting stats and the "Power of Meat" report from the Meat Institute. Some great and important insights into a huge category.
Shoppers Keep Meat in the Basket, But Switching It Up for Value | Progressive Grocer
Shoppers Keep Meat in the Basket, But Switching It Up for Value 'Power of Meat' report reveals staying power and new opportunities in traditional proteins
03/13/2023
Here's a great presentation on the changing Beer consumer in the US - and the importance of the Hispanic consumer as the largest opportunity for growth in alcoholic beverages. Nice job AB!
The Face of America is Changing | Convenience Store News
The Face of America is Changing Hispanic Consumers Represent Big Opportunity for Growth in Alcoholic Beverages
03/06/2023
Building Fundamental Excel Skills for Business Teams
Building Fundamental Excel Skills for Business Teams Expanding your Excel skills will help you to improve accuracy, create better analysis and become better at Category Management. Start here.
09/19/2022
Pet Treat Market to Exceed $122B by 2032 | Progressive Grocer
Pet Treat Market to Exceed $122B by 2032 U.S. brands continue to provide innovative products to pet owners
