“Your story is the most important and the most interesting thing about your business.” - Melissa Ninaber
Melissa Ninaber and Joanna Pariseau talk openly about what it really looks like to build a business online in today’s world.
Melissa shares that while products and ideas matter, it is ultimately the story behind a business that draws people in and creates connection.
She reflects on the importance of showing both the exciting moments and the messy parts of the journey, from failed videos and constant experimentation on social media to difficult business decisions like turning down a Dragons’ Den deal that did not align with their long-term vision.
Joanna adds that building Taste the City through social media and content creation has pushed her far outside her comfort zone, especially as someone who never imagined becoming the public face of a business.
Together, they speak honestly about the criticism that can come with putting yourself out there and the courage it takes to keep showing up anyway.
What stands out most is their willingness to stay grounded in their values, trust their instincts, and keep learning as they go. Their story is such a powerful reminder that growth often begins the moment we stop worrying so much about what other people might think.
Connect with Joanna and Melissa and learn more about Taste the City:
LinkedIn:
▪Taste the City https://www.linkedin.com/company/taste-the-city/
▪Joanna Pariseau https://www.linkedin.com/in/joanna-pariseau-52270166/
▪Melissa Ninaber https://www.linkedin.com/in/melissa-joy-ninaber-b3a051256/
Website: Taste the City https://www.tastethecity.ca/
Instagram:
▪Taste the City: https://www.instagram.com/tastethecity__
▪Joanna Pariseau https://www.instagram.com/thetastyceo/
▪Melissa Ninaber: https://www.instagram.com/melissajoyliving/
Facebook: Taste The City
TikTok: https://www.tiktok.com/
➡️ To listen to Episode 81: Building Taste the City Through Food, Friendship and Community with Joanna Pariseau & Melissa Ninaber, head to: https://tianafech.com/podcast-2/
🎧 The People Teaching People Podcast is available on Apple Podcasts, Google Podcasts, iHeartRadio, Spotify, & more!
Tiana Fech Consulting
Tiana Fech Consulting helps businesses confidently create learning experiences that inspire, engage and connect with their clients, customers and communities.
06/04/2026
“Learning is so important for the sake of learning, but you have to want to try and do something with the learning.” ~ Joanna Pariseau
Joanna Pariseau reflects on returning to university during a difficult season of life and discovering that learning is most meaningful when it is driven by genuine curiosity.
She shares how a class project focused on revitalizing Calgary's downtown eventually became the foundation for Taste the City, reminding us that we never know where our learning might lead.
Melissa Ninaber encourages people to stop waiting for the perfect moment and simply begin. For her, the greatest lessons come through doing, trying, failing, and trying again.
Together, Joanna and Melissa highlight the importance of staying curious, embracing growth, and taking action even when the outcome is uncertain.
Their message is a simple but powerful one: you do not need to have everything figured out before you begin. Sometimes the learning, the opportunities, and the magic happen because you were willing to take the first step.
Connect with Joanna and Melissa and learn more about Taste the City:
LinkedIn:
▪Taste the City https://www.linkedin.com/company/taste-the-city/
▪Joanna Pariseau https://www.linkedin.com/in/joanna-pariseau-52270166/
▪Melissa Ninaber https://www.linkedin.com/in/melissa-joy-ninaber-b3a051256/
Website: Taste the City https://www.tastethecity.ca/
Instagram:
▪Taste the City: https://www.instagram.com/tastethecity__
▪Joanna Pariseau https://www.instagram.com/thetastyceo/
▪Melissa Ninaber: https://www.instagram.com/melissajoyliving/
Facebook: Taste The City
TikTok: https://www.tiktok.com/
➡️ To listen to Episode 81: Building Taste the City Through Food, Friendship and Community with Joanna Pariseau & Melissa Ninaber, head to: https://tianafech.com/podcast-2/
🎧 The People Teaching People Podcast is available on Apple Podcasts, Google Podcasts, iHeartRadio, Spotify, & more!
Joanna Pariseau and Melissa Ninaber talk about the rare kind of friendship that begins in childhood and somehow keeps growing through every stage of life.
Although Melissa moved away in grade two and they never lived in the same city again, they stayed connected as pen pals and remained close through the years.
Their stories about childhood memories, shared humor, prank calls, music discoveries, and feeling a little different from everyone else paint such a vivid picture of the connection they formed from such a young age.
What stands out most is how deeply rooted their friendship is in shared values, trust, and character alignment.
Joanna shares that working together as co-founders felt less complicated because they already knew each other so well and genuinely wanted the best for one another.
Their story is such a beautiful reminder that some friendships do not just stay with us through life, they continue to grow alongside us and can even become part of building something meaningful together.
Connect with Joanna and Melissa and learn more about Taste the City:
LinkedIn:
▪Taste the City https://www.linkedin.com/company/taste-the-city/
▪Joanna Pariseau https://www.linkedin.com/in/joanna-pariseau-52270166/
▪Melissa Ninaber https://www.linkedin.com/in/melissa-joy-ninaber-b3a051256/
Website: Taste the City https://www.tastethecity.ca/
Instagram:
▪Taste the City: https://www.instagram.com/tastethecity__
▪Joanna Pariseau https://www.instagram.com/thetastyceo/
▪Melissa Ninaber: https://www.instagram.com/melissajoyliving/
Facebook: Taste The City
TikTok: https://www.tiktok.com/
➡️ To listen to Episode 81: Building Taste the City Through Food, Friendship and Community with Joanna Pariseau & Melissa Ninaber, head to: https://tianafech.com/podcast-2/
🎧 The People Teaching People Podcast is available on Apple Podcasts, Google Podcasts, iHeartRadio, Spotify, & more!
06/02/2026
What if the best way to reconnect with your city, and each other, started with food?
In this episode of The People Teaching People Podcast, I sit down with Joanna Pariseau and Melissa Ninaber, the co-founders behind Taste the City, the experiential food platform transforming how people explore local restaurants, neighborhoods, and human connection.
Joanna and Melissa share the story of a friendship that began in grade one, the lessons they’ve learned building a business together, and how authenticity, storytelling, and community have become the foundation of their growth.
From turning down a deal on Dragon's Den to building a brand with millions of organic views, they open up about entrepreneurship, creativity, social media, resilience, and why being willing to look “cringe” might actually be the key to building something meaningful.
This episode is a reminder that learning doesn’t only happen in classrooms. Sometimes it happens while walking through a city, sharing a meal, trying something new, or taking a chance on yourself before you feel ready.
Listen in as we talk about:
▪Connection and community through food
▪The Taste the City experience
▪How Taste the City is so much more than just food
▪Technology with a human touch
▪Why storytelling matters more than ever in business
▪The power of friendship in entrepreneurship
▪Why the best way to learn is simply to start
Connect with Joanna and Melissa and learn more about Taste the City:
LinkedIn:
▪Taste the City https://www.linkedin.com/company/taste-the-city/
▪Joanna Pariseau https://www.linkedin.com/in/joanna-pariseau-52270166/
▪Melissa Ninaber https://www.linkedin.com/in/melissa-joy-ninaber-b3a051256/
Website: Taste the City https://www.tastethecity.ca/
Instagram:
▪Taste the City: https://www.instagram.com/tastethecity__
▪Joanna Pariseau https://www.instagram.com/thetastyceo/
▪Melissa Ninaber: https://www.instagram.com/melissajoyliving/
Facebook: Taste The City
TikTok: https://www.tiktok.com/
➡️ To listen to Episode 81: Building Taste the City Through Food, Friendship and Community with Joanna Pariseau & Melissa Ninaber, head to: https://tianafech.com/podcast-2/
🎧 The People Teaching People Podcast is available on Apple Podcasts, Google Podcasts, iHeartRadio, Spotify, & more!
Questions don’t just belong in formal learning environments. They show up in everyday conversations, in how we support others, and in how we connect. The way we ask can shift a conversation from something transactional to something more thoughtful and engaging.
A small change, like moving from checking for completion to inviting reflection, can open up new ways of thinking. In those everyday moments, questions don’t just move things forward. They shape how people see themselves and their role in what comes next.
➡️ To listen to Episode 80: Questions Are Key to Meaningful Learning with Tiana Fech, head to: https://tianafech.com/podcast-2/
🎧 The People Teaching People Podcast is available on Apple Podcasts, Google Podcasts, iHeartRadio, Spotify, & more!
05/21/2026
“When questions are intentional, they don’t just move things along. They open things up.”
As you think about your own work and interactions, this isn’t about asking more questions for the sake of it. It’s about noticing the ones that are already there and becoming a little more intentional with them.
Questions have a way of opening things up, creating space for understanding, connection, and something new to emerge. And sometimes, one thoughtful question is enough to shift how someone experiences learning in a lasting way.
➡️ To listen to Episode 80: Questions Are Key to Meaningful Learning with Tiana Fech, head to: https://tianafech.com/podcast-2
🎧 The People Teaching People Podcast is available on Apple Podcasts, Google Podcasts, iHeartRadio, Spotify, & more!
“Questions don’t just gather information. They shape how people feel in the learning and how deeply they engage with it.”
The way a question is asked can completely change how it feels to respond. A small shift in wording can move something from feeling heavy or evaluative to something that feels open and supportive. These moments can seem subtle, but they have a real impact on how someone engages.
Questions don’t just gather information. They shape how people feel in the moment and how willing they are to step into the learning. When a question is grounded in curiosity and care, it creates space for people to think out loud, to share ideas, and to stay engaged a little longer. The experience becomes less about getting it right and more about working through it.
➡️ To listen to Episode 80: Questions Are Key to Meaningful Learning with Tiana Fech, head to: https://tianafech.com/podcast-2/
🎧 The People Teaching People Podcast is available on Apple Podcasts, Google Podcasts, iHeartRadio, Spotify, & more!
05/19/2026
What’s a question that’s stayed with you longer than expected?
In this episode of The People Teaching People Podcast, I explore the idea that questions are more than just part of conversation… They shape how we think, how we connect, and how we experience learning.
From the questions we ask in the moment to the ones we design with intention, this episode is an invitation to notice the role questions are already playing in your work and your day-to-day interactions.
Through reflections from my podcast, my time in the classroom, and my work at the ARIS Hub, I share how even small shifts in how we ask questions can create more space for thinking, connection, and understanding.
Because sometimes, it’s not the answer that changes things… It’s the question.
Listen in as we talk about:
▪More than “just” questions
▪Designing questions in learning
▪The power of how we ask
▪Questions as listening
▪Curiosity in practice
▪Creating space for responses
▪When questions take time
▪Creating a space where questions are welcome
▪Questions beyond the classroom
➡️ To listen to Episode 80: Questions Are Key to Meaningful Learning with Tiana Fech, head to: https://tianafech.com/podcast-2/
🎧 The People Teaching People Podcast is available on Apple Podcasts, Google Podcasts, iHeartRadio, Spotify, & more!
05/11/2026
I recently attended the “Future of Entry-Level Jobs” workshop at Mount Royal University hosted by The Productivity Project team.
The conversations throughout the day explored something that feels increasingly important: entry-level jobs used to do much more than provide employment. They helped people learn how to work, develop confidence, build relationships, receive mentorship, and connect learning to practice.
One of the most meaningful parts of the workshop was the collaborative group work, where students, educators, and employers came together to explore the questions: What? So What? Now What?
A few ideas that continue to stay with me:
• The challenge of needing experience to get a job is bigger than any one person. It is a systems issue many people are navigating.
• The ability to adapt, keep learning, and move through change is becoming one of the most important skills we can develop.
• Work-integrated learning needs to be more intentional and connected to real learning and growth - and start earlier!
• AI is not creating all of these challenges, but it is making existing gaps and pressures more visible.
• Mentorship, support, and opportunities to learn through doing still matter deeply.
It was a thoughtful and important conversation about the future of learning, work, and human potential.
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