Clarity Solutions

Emirates fires the first volley

Emirates statement on operations at London Heathrow 14 July 2022 - Emirates values our partnerships with airport stakeholders across our network with whom we engage continuously, and collaboratively, to secure our flight operations and ensure minimal customer disruption, particularly over the peak travel months.It is therefore highly regrettable that...

Game, Set and Match to Emirates

Heathrow Airport and Emirates Joint Statement 15 July 2022 - The President of Emirates Airline and the CEO of Heathrow Airport held a constructive meeting this morning. Emirates agreed the airline was ready and willing to work with the airport to remediate the situation over the next 2 weeks, to keep demand and capacity in balance and provide p...

Interviews shouldn't be a spectator sport, but this one is irresistable biffo with a Union leader and journalist fighting it out. The journalist got a dramatic story but the interviewee missed the opportunity to tell his side of the story to key stakeholders

Rail Union Train Wreck Interview By Geoffrey Stackhouse , Managing Director, Clarity Solutions

Loving the media smarts on display in the ABBA reunion media blitz. Read the whole story here https://bit.ly/3jEmo1P

ABBA, spin and strategic messaging By Geoffrey Stackhouse , Managing Director, Clarity Solutions

Two really core truths about crisis management showed up in two very different crisis this week.

http://www.claritysolutions.com.au/clearway-blog/jack-de-belin-and-the-health-secretarys-kiss

JACK DE BELIN AND THE HEALTH SECRETARY'S KISS Two different crises show core truths about communicating in a crisis

Shannon Noll and David Leyonhelm both weaponised an apology to make it a weapon of mass distraction.

HOW TO WEAPONISE YOUR APOLOGY Singer Shannon Noll and Liberal Democrat MP David Leyonheljm offered up apologies for appalling behaviour in the past week. But were they genuine? And have they done more harm than good?

More lessons from Dreamworld as the tragedy continues to unfold

DREAMWORLD: CEO OUSTED AS BRAND HANGS BY A THREAD Dreamworld's reputation is in tatters and its CEO has been axed following damning revelations at a coronial inquest.

Gobsmacked by Airlines CEO's sorry excuse for an apology http://bit.ly/2o2gmsM

Clarity Solutions - United Apology sparks outrage In a crisis, an apology is your main line of defence - but you have to get it right. This week's United Airlines fiasco is another textbook example of what NOT do.

Sky News' apology for Mark Latham's attacks was a text book example of what not to do. http://bit.ly/2ofCnaY

Clarity Solutions - Sky's Apology Fail After Mark Latham's bile trifecta this week, Sky had no option but to fire him. Responding to threatened legal action they've issued an apology that breaks every rule and doesn't come across as remotely genuine - so has it stopped the brand damage?

Coopers claims their brand has been hijacked - if its true they need to fight back. And here's how: http://bit.ly/2mgV35f

Clarity Solutions - Coopers' hijacked by Bible Society Cooper's, the popular SA beer, is in damage control and claiming their brand has been hijacked after the excruciatingly embarrassing

Skittles was dropped in a minefield by Trump this week. While there are always three paths out of it, they chose the best. http://bit.ly/2crSSLV

Dastyari's downfall could have been avoided with a meaningful apology http://bit.ly/2cmgW29

Clarity Solutions - Dastyari's Downfall It's well trodden path and experience shows it's best to take your medicine early because the howls from the pack will only get louder. If it's done right, if it's convincing, a real apology can stave off calls to resign. But done badly it adds fuel to the fire.

This CEO's interview took US$3 billion off the share price. Good technique is not enough, you need good content as well. http://bit.ly/US3bprfail

Clarity Solutions - Interview that wiped $3billion from Mylan Mylan Healthcare, the maker of the lifesaving EpiPen, wheeled out its CEO in a charm offensive to justify 400% price rise and shore up it's plunging share price. The share price is down nearly 20% this year and fell a further 12% - estimated at US$3 billion - after her interviews went to air. So it'...

Great train stunt leverages social media for a dull platform launch http://bit.ly/2bu7ZQT

Clarity Solutions - Social media and the gullible public I'm loving Jeremy Corbyn's latest stunt. At least, I'm loving watching how easy it is to manipulate a gullible public with some scripted video footage, a touch of novelty and a popular issue.

The Census is back online but will anyone complete it when our trust is lost? The ABS needs a communications solution to restore our faith - but what should they do? http://bit.ly/censusfx and post your suggestions here

Clarity Solutions - Fixing the Census crisis No doubt it will go down in history along with that Roman census which caused massive accommodation problems in Bethlehem. But rather than add to the chorus of Trolls stoning the ABS, let's help them out.

Why you need to take reputation into account when costing your options http://bit.ly/2awFgwQ

Another footy player sexting scandal - but what's fascinating is that while the players ge****ls were splashed all over the Internet, his name has been suppressed. How did the AFL pull it off?http://bit.ly/29Z2paZ

UK MP Andrea Leadsome's train wreck interview was an own goal. You can't train for stupid, but here are some tips to keep safe and effective with media http://bit.ly/clarity1

Clarity Solutions - Avoiding Andrea Leadsome style train wrecks And when I think about all the most cringe worthy train wreck interviews I've seen - Kevin Andrews, Jamie Diaz's election pitch, every time Pauline Hanson opens her mouth - it's not because a journalist was out to get them. It's their own lack of judgement.

http://www.claritysolutions.com.au/blog/billy-crystal-princess-di-the-art-of-the-anecdote

Clarity Solutions - Billy Crystal, Princess Di & the art of the Anecdote Using a great anecdote in an interview is a gift which keeps on giving. A great story will capture a journalist's attention and give them an angle. But you've got to get it right.

Donald Trump is using a script from Dr Who - h'es stolen the 'kill shot' which brought down Harriett Jones MP. And it's working.
http://bit.ly/290XCXp

Clarity Solutions - Dr Who, Trump and the Kill Shot Just when I thought Donald Trump's Presidential campaign couldn't get anymore surreal, he plagiarised the script from the 2005 Dr Who Christmas special and is dominating the media with it.

Woolies' Oz cap fumble made worse by their epic communications fail http://bit.ly/1Qdv3BN. And in spite of all the practice they've had lately ...

I'm loving Malcolm Turnbull's interview techniques, they're world class and easily the best in Australia, so deconstructing his work is a masterclass in communicating leadership. http://bit.ly/1LumyDq
CLARITYSOLUTIONS.COM.AU

Lion killer Walter Palmer has become an international pariah. His statement of regret and letters to his patients are so diabolically bad they're fueling the outrage. It’s a simple problem with an easy fix. He’s speaking the wrong language, he just needs to flick the switch from logic to emotion. http://bit.ly/1LSbWMp

Great data here proving a casual link between media coverage and behavour change. http://bit.ly/1GQZydI

Susie O'Brien's skewering of Jodhi Meares is hysterically funny, but is it fair game? You can’t control your quotes but there are a few things you can do to keep safe and help your PR peeps sleep at night. http://bit.ly/1ANprL4

The UK election is down to the wire, this train wreck of an interview could decide the fate of a nation. Lets deconstruct the interview crimes.http://bit.ly/1RbCAlI

DCI Young wasn't skewered in this interview, she scored an onw goal http://bit.ly/1DAaKph

Clarity Solutions - DCI Young's questionable game plan DCI Young’s Lateline interview this week is extraordinary and may have massive ramifications - on her career, on former Police Minister Gallagher, and potentially on the inquest into Scott Johnston’s death.

How Kevin Andrews' should have handled his 7.30 Interview sticky moment http://bit.ly/1OcGdUa

Clarity Solutions - Avoiding Kevin Andrews' Interview Fail Defence Minister Kevin Andrews crashed and burned on 7.30 last night when he failed to name the head of IS on the day he committed another 330 troops to help fight IS in Iraq.