Clarity Solutions

21/07/2022

Emirates fires the first volley

14 July 2022 - Emirates values our partnerships with airport stakeholders across our network with whom we engage continuously, and collaboratively, to secure our flight operations and ensure minimal customer disruption, particularly over the peak travel months.It is therefore highly regrettable that...

21/07/2022

Game, Set and Match to Emirates

15 July 2022 - The President of Emirates Airline and the CEO of Heathrow Airport held a constructive meeting this morning. Emirates agreed the airline was ready and willing to work with the airport to remediate the situation over the next 2 weeks, to keep demand and capacity in balance and provide p...

01/07/2022

Interviews shouldn't be a spectator sport, but this one is irresistable biffo with a Union leader and journalist fighting it out. The journalist got a dramatic story but the interviewee missed the opportunity to tell his side of the story to key stakeholders

By Geoffrey Stackhouse , Managing Director, Clarity Solutions

03/09/2021

Loving the media smarts on display in the ABBA reunion media blitz. Read the whole story here

By Geoffrey Stackhouse , Managing Director, Clarity Solutions

12/07/2021

Two really core truths about crisis management showed up in two very different crisis this week.

Two different crises show core truths about communicating in a crisis

10/07/2018

Shannon Noll and David Leyonhelm both weaponised an apology to make it a weapon of mass distraction.

Singer Shannon Noll and Liberal Democrat MP David Leyonheljm offered up apologies for appalling behaviour in the past week. But were they genuine? And have they done more harm than good?

05/07/2018

More lessons from Dreamworld as the tragedy continues to unfold

Dreamworld's reputation is in tatters and its CEO has been axed following damning revelations at a coronial inquest.

11/04/2017

Gobsmacked by Airlines CEO's sorry excuse for an apology http://bit.ly/2o2gmsM

In a crisis, an apology is your main line of defence - but you have to get it right. This week's United Airlines fiasco is another textbook example of what NOT do.

31/03/2017

Sky News' apology for Mark Latham's attacks was a text book example of what not to do. http://bit.ly/2ofCnaY

After Mark Latham's bile trifecta this week, Sky had no option but to fire him. Responding to threatened legal action they've issued an apology that breaks every rule and doesn't come across as remotely genuine - so has it stopped the brand damage?

13/03/2017

Coopers claims their brand has been hijacked - if its true they need to fight back. And here's how: http://bit.ly/2mgV35f

Cooper's, the popular SA beer, is in damage control and claiming their brand has been hijacked after the excruciatingly embarrassing

22/09/2016

Skittles was dropped in a minefield by Trump this week. While there are always three paths out of it, they chose the best. http://bit.ly/2crSSLV

08/09/2016

Dastyari's downfall could have been avoided with a meaningful apology http://bit.ly/2cmgW29

It's well trodden path and experience shows it's best to take your medicine early because the howls from the pack will only get louder. If it's done right, if it's convincing, a real apology can stave off calls to resign. But done badly it adds fuel to the fire.