The Clever Copywriting School

Do you have days when it all just seems too hard?
Running a business can be lonely and difficult, and sometimes you just want to have a whinge to a sympathetic ear.

Whether you’re a cleaner, physio, retailer, ecommerce founder, freelancer, or a SaaS co founder, the Digital Marketing Collective community meets you where you are and helps you move forward.
It’s about momentum and clarity—one decision, one action, one win at a time.

Inside the membership you’ll find support for the real questions that drive results: positioning, pricing, funnels, content, SEO, analytics, ads, systems, plus the accountability to encourage you to make it happen.

Ready to start? Join the Digital Marketing Collective today: https://www.katetoon.com/digital-marketing-collective/

Want to know what it’s like to be in the Digital Marketing Collective?
Here’s what our members think:

💙Joey Curtis, Ladylex Productions:
“I felt lost and without direction. Now, I no longer undervalue my services and I feel brio in my approach to business again. Under Kate’s mentorship with the Digital Marketing Collective, I have incredible clarity for the businesses I need to digitally transform and market.”

💙Mitchell Beattie, Picpoket:
“The Digital Marketing Collective group is an invaluable source when it comes to business.
Yet again Kate delivers the goods. Tools, tips, and support are delivered daily and I have already seen a return on investment since joining.”

💙Krystala Charalambous, Modella:
“It is such good value to have access to Kate and other digital experts to answer questions.
I am so glad that I have joined the Digital Marketing Collective. I am truly loving being in this group.”

Find out for yourself today, join here: https://www.katetoon.com/digital-marketing-collective/

One thing I’ve learnt over the years is that it takes a village to raise a business.

When I stopped trying to do everything on my own and found not only my team of awesome humans, but a community that understands what I’m doing, that’s when my business really started to succeed.

That’s why I created the Digital Marketing Collective, so you don’t have to figure it all out on your own.

Inside the DMC you get practical support you can use straight away.
Regular Q&A sessions to discuss your business woes.
Live masterclasses with experts to build relevant skills.
A group of like-minded small-business owners to chat with and share ideas with.
Plus, a deep resource library filled with hundreds of hours of masterclasses and trainings so you can learn at your own pace and implement with confidence.

Here’s how members describe it:
“This group isn’t about how to create a vision board or pretty Instagram posts – it’s for real businesses with real goals, taking constant steps forward to achieve them. DMC is packed full of juicy content and serious value. As a small business owner doing most things for myself, being a member of DMC has made a HUGE difference. The first word that comes to mind is MEATY – the resources available and the questions they answer are the real meaty things.”
-Keneena Fanning, Kablooie Store

The sooner you join, the sooner you get access to everything—coaching, Q&As, masterclasses, site audits, updates, and the resource library.

Join the Digital Marketing Collective today: https://www.katetoon.com/digital-marketing-collective/

If there’s one thing I firmly believe in, it’s that advertising on Meta and other social media platforms sucks.

There are lots of different ways you can fork out cash for ads, but these days, 99% of the time, that ends up being on social media.

Look, I get it, social ads work for many. Every time I say I don’t like social ads, someone pipes up, ‘But what about Sally? She has a course on how to make a million dollars selling cheese using only Meta Ads.’
And I’m sure Sally did. (Possibly.) But they’re just not for me.

I understand there are positives (Specific audience targeting, simple ROI tracking, real-time fiddling, etc), however, I don’t like spending money on ads.
More honestly, I don’t like giving money to Zuckerberg and co. Also, in the early days, I had no money but plenty of time, so I used my time to sell my wares instead.

That attitude stuck over the years, and I’m still reluctant to part with cash for ads, whatever the return on investment.

In my new book, Six Figures in Sales, you can learn my ‘ad-free’ approach to making more sales without giving Meta any money.

Six Figures in Sales will be out on 24th March 2026, preorder your copy today: https://www.katetoon.com/writing/books/six-figures-in-sales/

Have you locked in your spot for the Recipe for SEO Success Course yet?
You only have a few more hours to join the last ever round.

Still need some encouragement?
Here are some fab reviews from real human beans:

Jill Webb - Cheers Sweetie
“The Recipe for SEO Success Course has been by far the best course I have invested in since launching by business.”

Bharath Madhiraju - Samtana Eco Clothing
“Kate HONESTLY wants you to succeed, and she goes out of her way to help.”

Amanda Nickells - TLC Latex Pillows
“I now have a new skill, a new confidence and greater profit margins.”

Andrew Lau - Copywriter
“Today, the business enquiries are pouring in. All thanks to what I learnt from Kate.”

Natalie Foxon - Foxed PR
“From total obscurity on Google to position two on page one. Hellloooo SEO.”

Gavin Hodgins - FloatPac
“I can now confidently run the SEO on my sites, which is going to save me around $4k per annum.”

Andrea Rowe - Your Coastal Connection
“The Recipe for SEO Success Course was the best thing I’ve done for my business.”

Join the last round of the Recipe course:
https://therecipeforseosuccess.com/seo-courses/ecourse/

Are you struggling to keep up with the new wave of AI SEO?
Good news, my popular AI SEO for Beginners Workshop is running again this month.

Dive into the delectable world of AI SEO with me, (Kate Toon) and Tony Cosentino, and savour actionable tips to tantalize both humans and AI.

This workshop is perfect for beginners who want to spice up your digital presence with AI SEO.

Here’s what you’ll learn:
🤔AI SEO Fundamentals (10 mins): Understand and discover how AI platforms and traditional search engines rank content, where they find their data, and more
🤩AI SEO Optimisation (15 mins): create scannable, extractable content that AI gobbles up and humans love (for both service-based and ecommerce businesses) and learn how to build citations
😎AI SEO Tech (10 mins): dig deep into Schema creation, installation and validation
😍AI SEO Tasks, Tools and Measurement (10 mins): learn how to use AI tools to make your SEO life easier and to measure your results
🤖AI SEO The Future (5 mins): Stay ahead by learning the latest AI trends and cooking up a future-ready content strategy that stands the test of time in the ever-evolving digital kitchen.
😃Q&A (5 mins) Ask your burning questions.

Join us and let’s cook up a AI SEO strategy that’s too tasty to resist!
When: Wednesday 18th February 2026 at 11am (AEDT Sydney time)
Where: Online via Zoom
Cost: Only $97
PLUS all attendees will receive a link to the recording afterwards.

Limited spots are available, book here: https://therecipeforseosuccess.com/seo-courses/ai-seo-beginners-workshop/

Although the Recipe for SEO Success course is a ‘Do It Yourself’ SEO course, the truth is I’ve done a lot of the hard work for you.

The course comes with a huge library of worksheets, checklists, resources, tools and spreadsheets to help make the SEO process easier.

The worksheets will help break down complex tasks into bite-sized chunks and walk you through the fixes in an easy-to-understand, step-by-step, super-speedy way.

Students have access to 39 templates, worksheets, checklists, spreadsheets and notes.

Here’s a taste of what’s included:
⭐Measure Up Worksheet - Find out where you currently stand with Google
⭐Branding and USP Worksheet - Discover what makes your brand special
⭐Target Audience Worksheet - Understand your audience better
⭐Image Optimisation Checklist - Learn how to give chubby images a makeover
⭐Keyword Research Process - A printable map of my exact keyword process
⭐Keyword Rank Tracker Worksheet - See the hard truth of where you currently rank
⭐Title and Meta Description Worksheet - Craft perfectly formed titles and metas that demand to be clicked
⭐SEO-friendly Copy Deck Template - The ultimate copywriting tool. Used by the world’s top SEO copywriters
⭐Speedy Website Review Checklist - Ensure your site’s usability is in tip-top condition
⭐Disavow Template - Banish dodgy links from your website
⭐Reporting Template - Generate your own easy-to-understand SEO progress reports
⭐SEO Roadmap - A clear path for the next six months of your SEO effort
⭐Testimonial, broken links and outreach email examples - Why write those tricky emails when I’ve written them for you?
Plus, so many more.

Sign up for the Recipe for SEO Success course today: https://therecipeforseosuccess.com/seo-courses/ecourse/

In the Digital Marketing Collective, we have a whole range of educational resources accessible to members.

One of those resources is our Masterclasses, headed by industry experts.
Each month DMC members have the opportunity to sit in on these sessions live and attend in real-time, getting a chance to ask questions.

Sessions are recorded and uploaded to the member hub for members to watch at their leisure. Currently, there are over 220 sessions.

This month in the Digital Marketing Collective, it’s all about ‘Building a Safety Net’’.
Here is the content we have coming up:
⭐How To Set Your Business Up to Pay the Least Amount of Tax Legally with Diana Todd
⭐Getting Your Legals Right with Ingrid Fernandez
⭐Recovering From Business Fails with Kate Toon
⭐Not to mention ‘Toon in Da House’ on Wednesdays and a ‘Pick Shan’s Brain’ session as well.

Want to catch these sessions? Sign up to the membership: https://www.katetoon.com/digital-marketing-collective/

While other SEO trainers talk the talk, I’ve walked the walk.

I’m an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising and digital.

I’ve worked hard to make my sites rank number one for more keyword phrases than you’ve had hot dinners (including super-tricky single-word terms like ‘copywriter’).

And let me tell you, that ain’t easy!

I’ve also helped countless small businesses and huge corporates like Kmart, Curash, The RTA, O’Brien Glass, Pedigree Chum and more, improve their ranking, traffic and conversions.

I don’t talk about lofty principles or waffle on about strategy.

I roll up my sleeves and get stuck in, offering you no-nonsense SEO advice and practical tactics that get results fast.

And now I want to help you.
Join the Recipe for SEO Success Course if you want to move up the ranks and get more clicks on your website.
Head here: https://therecipeforseosuccess.com/seo-courses/ecourse/

Well, hello, darlings, Marilyn here. Ready to make your sales sizzle? 💋✨
Six Figures in Sales (by Kate Toon) is a witty, practical guide to low‑cost marketing, email, and social strategies that turn curious prospects into loyal, card‑waving customers, no pricey ads required.

Inside, you’ll master upselling, cross‑selling, conversion‑boosting copy, standout service, and SEO that actually sells, without the ick.

Preorders are open now, with signed copies direct from Kate, and the first 100 orders get a free gift. Swoon!

Publishing 24th March 2026, slip into something profitable and preorder your copy today: https://www.katetoon.com/writing/books/six-figures-in-sales/

Did you know we have multiple experts (other than me, Kate Toon) to help answer your sticky SEO questions in the Recipe for SEO Success Course?

Each of our experts attends one of the group Q&A calls to address questions specific to their field of expertise:

⭐Ray Pastoors: Ray has a curious mind, is a critical thinker, and knows how to paint a clear picture from a whole set of data. Ray is passionate about empowering business owners to think about their analytics and turn truckloads of data into something worthwhile. Ray is a Google Analytics Wizard.

⭐Cath Fowler: is an SEO consultant, website designer and copywriter who helps businesses get found and look good online. Degree-qualified in marketing and economics, she brings the perfect mix of creativity and analytics, which makes keyword research the perfect SEO focus area for her skillset. Cath is the Keyword Research Queen.

⭐Tony Cosentino: Tony is an experienced WordPress specialist who creates smart, efficient, reliable business websites that integrate seamlessly with your existing processes and platforms.
He takes a professional, friendly, jargon-free approach to website creation, training and support. Tony is a WordPress Wiz.

⭐Kerri Bennett: Kerri is a Shopify tragic.
Having found WordPress a tad geeky, Kerri fell in love with Shopify's sleek interface and robust, purpose-built eCommerce offering. She enjoys helping business owners bring website design principles, SEO, and conversion optimisation to the eCommerce stores they've created. Kerri is the Shopify Sheriff.

I like to limit the number of students for each round of the course to ensure each student gets the same level of support.
Don’t miss out - sign up today: https://therecipeforseosuccess.com/seo-courses/ecourse/

Here at The Recipe for SEO Success, we love Shopify, and WordPress, Squarespace. Yep. Even Wix, and Weebly.
Soon the registration for The Recipe for SEO Success will close for the last time.

One of the most common questions I get asked is: Does my site need to be on WordPress to take the course?
While I’m a big fat furry WordPress fan, I’ve built this course to help everyone.

But while a few of the tips and plugins on the course are WordPress-specific, the overall course teaching can be applied to ANY website or platform.
Squarespace? Yep. Shopify, I got you boo! Wix, Weebly, Neto – I don’t judge.

We’ve had oodles of people with all types of websites take the course including:
⭐WordPress
⭐Shopify
⭐Squarespace
⭐Wix
⭐Weebly
⭐Neto
⭐Joomla
⭐Drupal
⭐Magento
⭐Kajabi
⭐Big Commerce

And lots of other ones you’ve probably never heard of.
You’ll still find oodles of plugins and resources to use on your website - I even made sure to bring in other platform experts to help out.

Head over to the Recipe for SEO Success now and secure your spot: https://therecipeforseosuccess.com/seo-courses/ecourse/