B2B Marketing Leaders Forum

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B2B Marketing Leaders Forum Asia Pacific | Sydney | Melbourne | Singapore APAC's largest gathering of B2B CMOs and marketing leaders. Strategies, Technologies and Leadership - for turning marketing departments into revenue generating machines

📣 Amy Read, GM Customer Marketing @ REA Group will be speaking on B2B Marketing in IT, Tech, SaaS and Cloud. In this session Amy and the panel will cover

💥Growth marketing for the IT/TECH/SAAS/CLOUD sector

💥Addressing the common challenges in IT/Tech marketing

💥Best-practice in cut-through to the ‘unreachable’ CIO and IT/Tech Exec Buying Party

💥Designing a ‘full funnel’ content strategy (without the tech jargon)

💥SDR/Inside Sales & Lead management – Building the SDR/ISR/BDR strategy and team for pipeline acceleration and growth

💥What is the new-norm in marketing to this digital-savvy, tech-savvy audience

💥Using martech (and data) to sell tech products and services (what’s the must-have tech stack)

💥Awesome IT/Tech/SaaS/Cloud marketing examples

Regsiter before September 30th to save up to $400 per ticket
https://b2bmarketingleaders.com.au/melbourne/conference

ATT Melbourne: David Nicholls, Marketing & Sales Director, PPG Architectural Coatings will be leading our "Data Driven Transformation in B2B2C" session

As Head of Sales and Marketing at the world’s largest coatings manufacturers, NYSE listed fortune 500 company, David has multi-channel, P&L responsibility with a full field sales team, company owned retail network.

During this deep-dive, case study session he’ll share the data driven transformation at PPG that has seen a double digit sales growth as a result of their digital programs.

We’ll also discuss enabling change leading to revenue growth within industrial products, services and FMCG.

For this session, bring your own perspectives and pressing questions for debate after Dave’s presentation.

Reminder to book BEFORE THIS FRIDAY to SAVE up to $400 per ticket, register here 👇
https://b2bmarketingleaders.com.au/melbourne/conference/

Our IT, Tech, SaaS and Cloud session will be lead by Amy Read, GM Customer Marketing at REA Group, Caroline Raj, Snr Marketing Director at Servicenow and Jennifer Kreustzer, Global VP of Marketing at Marketplacer

This session will be on-point for IT/Tech/Saas/Cloud marketers – not a generic theory session. A fun and engaging format that will have you on your feet (literally!) and energised with new thinking!

💥Growth marketing for the IT/TECH/SAAS/CLOUD sector

💥 Addressing the common challenges in IT/Tech marketing

💥 Best-practice in cut-through to the ‘unreachable’ CIO and IT/Tech Exec Buying Party

💥 Designing a ‘full funnel’ content strategy (without the tech jargon)

💥 SDR/Inside Sales & Lead management – Building the SDR/ISR/BDR strategy and team for pipeline acceleration and growth

💥 What is the new-norm in marketing to this digital-savvy, tech-savvy audience

💥 Using martech (and data) to sell tech products and services (what’s the must-have tech stack)

💥 Awesome IT/Tech/SaaS/Cloud marketing examples

Register before Sept 30 and save up to $400 per ticket
https://b2bmarketingleaders.com.au/melbourne

Reminder to register for the 2022 Melbourne forum before September 30th to save up to $400 per ticket

https://b2bmarketingleaders.com.au/melbourne

Welcome aboard to our DXP Partner; Progress

Progress Sitefinity suite of products provides a foundational capability to an organisation’s content delivery, content management and content optimisation efforts.

In an age where agility and time to market is key, Sitefinity’s robustness, integration points and overall ease of use has been key to the rapid acceleration of the platform’s adoption globally. Over 1,700 independent software vendors, 100,000+ enterprise customers, and a three-million-strong developer community rely on Progress to power their critical business applications.

💥Reminder to book your tickets before September 30th to save up to $400 per ticket
https://b2bmarketingleaders.com.au/melbourne

Janet Shi, Head of Marketing APJ - Marketplace at AWS joins us for closing keynote on day one; she will share the strategies that enable her to be the engine room for growth within their business.

Whether it’s growth through existing customers and ABM or demand gen and securing new logos or pipeline acceleration and campaigns that drive faster conversion.

During this session our growth marketers will be discussing their involvement in identifying growth segments and opportunities and how to gain greater accountability for, and embracing growth as our North Star.

Register before Sept 30 to save up to $400 per ticket
https://b2bmarketingleaders.com.au/melbourne

📣 Melbourne 2022 brochure is now available for download 👇
https://b2bmarketingleaders.com.au/melbourne/

Our Content Marketing session led by Daniel McDermott, Snr Marketing Director APAC at Mimecast and moderated by Rajhev Rajkumar, Director Strategic Assets at CAPITAL-e on day 2 of the Melbourne forum is one to mark in your calendar

Daniel will discuss PILOTING A LOCAL, NON-BRANDED NEWSROOM TO DRIVE DEMAND AND INBOUND LEADS

Supplementing the existing content strategy, Daniel convinced Mimecast HQ to pilot a new content approach for driving inbound leads and generating strong thought-leadership in the local market…in a heavily content-cluttered marketplace.

During this session Daniel will share how his team managed to convince HQ to do the pilot and how
they:

🎯 Identified an “empty” content niche by analysing existing local content players, who had a voice and how strong
🎯 The strategy behind building for a local audience while leveraging HQ intelligence
Balancing local and global content to avoid cannibalising
🎯 The distribution strategy for content amplification

Register today
https://b2bmarketingleaders.com.au/melbourne/


Mimecast Mimecast

📣 Att Melbourne: Angela Kent, Global CMO at Phocas will be discussing Constructive culture in marketing teams - building a happy, high performing marketing organisation during high growth.

In this personal and reflective session, Angela will share her own journey as a leader and her role as the Melbourne-based, global CMO of data analytics, reporting and visualisation company, Phocas Software.

During this session she’ll share her role in re-building a less desirable team culture, to that of an outstanding, constructive culture for the marketing team.

💥Ways to measure your organisation’s or team’s culture
💥The state of her team’s marketing culture when first measured back in 2016 and the improvements over two subsequent measures
💥The journey to today’s ideal and preferred “constructive” culture and how self-reflection and empathy was crucial for improvement
💥Showing up as a constructive marketer, growing as an engaging leader and growing an engaged team
💥How she keeps her global team connected and the rewards of working in a constructive team

A must for every B2B leader!
Register now
https://b2bmarketingleaders.com.au/melbourne/

Phocas Business Intelligence Software

Join Harvey Sanchez Chief Customer & Marketing Officer at Nearmap and Scott Caulfield Head of ABM Green Hat lead our Strategy session: Buyer teams – Building ONE unified Sales and Marketing practice for the modern B2B buying journey

In this session, we’ll examine these B2B leaders’ approaches to preparing and shaping the new sales team and the implications and opportunities for marketers, including:

✅ Unifying marketing and sales into one CX function, moving that function from sales enablement to customer enablement.

✅ Training sellers for the non-linear buying journey

✅ Re-engineering the lead ‘handoff’ paradigm from digital (marketing) to in-person (sales)

✅ Treating Sales as one more information-delivery channel

Building TOFU>BOFU engagement and measurement processes

Register now to save up to $400 per ticket 👇

https://b2bmarketingleaders.com.au/melbourne

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