Vanessa Stoykov

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Vanessa Stoykov The money conversation your family keeps avoiding. Author · Speaker · Daily Mail · 25 years experience
Divorce · Inheritance · Retirement · Real stories.

Real clarity.
📩 Newsletter ↓ 🎤 Book Vanessa Vanessa Stoykov is an international award-winning money educator, with a focus on making talking about money entertaining and relatable. In the current cost of living crisis, she is a trusted voice to the media and to everyday Australians about new ways to think about money in a challenging environment. She was voted by Finder in 2024 as one of Australia’s most loved top financial figures. With over two decades of experience in the wealth creation space, Vanessa Stoykov knows how important it is to have courageous conversations in order to achieve financial freedom. From her 25-year history of owning her financial services education-focused media business, Evolution Media Group, Vanessa has a deep understanding of the finance world and has the unique ability to communicate this in a way that everyday people can understand. Current Work: Vanessa is currently working with some of the bigger employers in Australia to help deliver financial wellness programs that ease financial stress and give people the tools to take control of their financial situation. She founded and sold to a listed company the largest video training portal for financial advisers in Australia, and is the creator and host of the international award-winning TV Series on Channel 9 - The Secrets of The Money Masters. She is the author of The Breakfast Club for 40-Somethings book and podcast, selected by Blinkist in 2023 to bring to millions around the globe and reaching number 2 in Australia. Her most recent book, The Five Conversations About Money That Will Radically Change Your Life was published by US independent publishing house Mango globally. She is a regular commenter in the media including the ABC, network TV and mainstream daily press, and her level-headed conversations around money reached 21 million people during COVID lockdown. Vanessa has three sons and knows firsthand the importance of telling money stories that matter. She is also a member of Chief Executive Women and one of the founders of the Fund Executives Association for superannuation senior executives

Anyone else find it hard to leave work at work? 😅A little behind the scenes at evolution media group, where there’s alwa...
16/10/2026

Anyone else find it hard to leave work at work? 😅

A little behind the scenes at evolution media group, where there’s always one more idea waiting.

I talk a lot about what we want our money to make possible. Having time to enjoy our lives belongs in that conversation too.

What helps you switch off on the weekend? 👇

15/10/2026

A dilemma to be sure but there are options.

15/10/2026

Earlier this week, I had the pleasure of speaking at Tourism Midwest Victoria’s 2026 Conference at The Goods Shed in Ballarat.

The theme was From Connection to Impact—a fitting one for a room full of people helping visitors discover what makes this region special.

My keynote explored the power of storytelling: how the stories a business tells can create connection, bring a place to life and stay with people long after they’ve left.

Thank you to Tourism Midwest Victoria for having me, and to everyone who joined the conversation.

Want your next event to make an impact?

Comment SPEAKER for information about booking me for a storytelling keynote at your conference or business event.

14/10/2026

Money stress doesn’t stay at home. It comes to work with us, affecting how people feel, focus and cope.

I speak with workplaces about financial pressure, cost-of-living stress and mental wellbeing — and how a thoughtful conversation can help someone find a way forward.

Want to bring this conversation to your workplace? Comment SPEAKER and we’ll send you the details.

“I’m worried I’ll still be paying rent at 70.”A 52-year-old woman wrote to me this week. She’s single, renting and has $...
13/10/2026

“I’m worried I’ll still be paying rent at 70.”

A 52-year-old woman wrote to me this week. She’s single, renting and has $310,000 in retirement savings. Her question: has she left it too late to buy a home?

When you’re worried about your future, it’s understandable to want a definite answer. But a decision this significant deserves a careful look at your circumstances.

What could buying mean for your day-to-day budget? What would it leave you for retirement? And what other options might offer security?

These are questions worth taking to a financial adviser who can look at your situation with you.

If this reader’s concerns sound familiar, I explore her dilemma in this week’s Daily Mail column.

Read the full column here:
https://lnkd.in/gEabXAXH

12/10/2026

One child needs more financial help than the other. How do you decide what’s fair?

As a parent, you want to be there for both. But their circumstances may be different—and helping one can bring up difficult feelings for everyone.

Start with a conversation about what’s needed, what you can afford and what everyone understands the support to mean.

You can care deeply about your children and still have limits. Your financial future matters, too.

If you’re navigating these conversations, my free Adult Children Money Guide is a place to start.

📩 Comment CHILD and I’ll send you the link by DM.

My column today…
11/10/2026

My column today…

'Have I left it too late' 😨

Ballarat, see you tomorrow! 👋I’m looking forward to joining Tourism Midwest Victoria’s annual conference on 12 October.T...
11/10/2026

Ballarat, see you tomorrow! 👋

I’m looking forward to joining Tourism Midwest Victoria’s annual conference on 12 October.

The theme is “From Connection to Impact”—and we’ll be talking about how stories help people understand the value of your business.

Sometimes the best place to start is a simple moment: why you began, someone you helped or something you learned along the way.

You don’t need a perfect story. You need one that helps people connect with what matters to you.

If you’re coming along, please come and say hello.

What’s one thing you wish more people understood about your business?

Are you good at switching off… or just checking your emails somewhere nicer? 😉A little less rushing. A little more enjoy...
09/10/2026

Are you good at switching off… or just checking your emails somewhere nicer? 😉

A little less rushing. A little more enjoying what’s right in front of us.

Not every moment needs to be productive to be worthwhile.

What does a proper day off look like for you?

08/10/2026

A worried 24 year old with the trap of three buy now pay later accounts…

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Milsons Point
Sydney, NSW
2061

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