09/01/2025
Hi Guys,
My name is DebbieO and I'm a brand strategist by profession and a graphic designer by trade.
I grew up in apartheid South Africa so with sanctions placed on us we had no Macdonald's, no Nike and no Pepsi. Added to this I grew up in the bush on the border of the world famous Kruger National Park. Yet somehow I still know about these brands.
Amazing right?
The power of branding is insane. If you have a business and have not focused any attention on your brand then you are leaving money on the table.
For most people they don't truly understand what a brand is - they think that it's just a logo.
For others who kind of get it, most don't know where to start. My recommendation is to start with your Brand Personality. These are based on the 12 archetypes as defined by Carl Jung. However, our online test results take into account a further 6 family members per archetype, giving you 84 potential personality options!
Once you know your brand personality, choosing colours and fonts, defining your brand tone of voice, imagery and brand experience becomes so easy as it's all based on the psychology of enhancing the personality of the brand.
Want to discover your Brand Personality?
Head to brandpersonalities.com