Attention branding creatives! Use our Brand Personalities system to start building brands with personality!
Create a FREE account and start transforming your business today! Brand Magic is focused on manifesting a world where brand builders thrive by building brands with personality using archetypes. We do this through education through the Brand Archetype Academy and our Brand Magic license that helps bring in qualified leads, creates passive income and provides an engaging strategy that will save you time and make you money.
07/11/2025
We've all heard that breakfast is the most important meal of the day. But did you know that it's not actually true?
This very clever marketing campaign changed world wide behaviour and allowed Kellogg's to flourish.
Read all about it: https://brandpersonalities.com.au/how-kelloggs-made-breakfast-is-the-most-important-meal-of-the-day-a-cultural-truth/
02/05/2025
In the 1930s, diamonds weren’t seen as rare, romantic, or even necessary.
De Beers had diamonds but no demand.
So how did “A diamond is forever” become the most iconic slogan in marketing history?
They didn’t sell a product.
They sold eternity.
Love. Legacy. Status.
This campaign turned emotional strategy into cultural truth—and 80% of brides started wearing diamond rings within a decade.
Want to know what made it work - and how to apply the same magic to your brand?
Read our latest blog: https://brandpersonalities.com.au/a-diamond-is-forever-how-de-beers-rewrote-the-rules-of-love-and-luxury/
Need help building a connected brand - get in touch - let’s create brand magic.
09/01/2025
Hi Guys,
My name is DebbieO and I'm a brand strategist by profession and a graphic designer by trade.
I grew up in apartheid South Africa so with sanctions placed on us we had no Macdonald's, no Nike and no Pepsi. Added to this I grew up in the bush on the border of the world famous Kruger National Park. Yet somehow I still know about these brands.
Amazing right?
The power of branding is insane. If you have a business and have not focused any attention on your brand then you are leaving money on the table.
For most people they don't truly understand what a brand is - they think that it's just a logo.
For others who kind of get it, most don't know where to start. My recommendation is to start with your Brand Personality. These are based on the 12 archetypes as defined by Carl Jung. However, our online test results take into account a further 6 family members per archetype, giving you 84 potential personality options!
Once you know your brand personality, choosing colours and fonts, defining your brand tone of voice, imagery and brand experience becomes so easy as it's all based on the psychology of enhancing the personality of the brand.
Want to discover your Brand Personality?
Head to brandpersonalities.com
08/01/2025
What could your year ahead look like?
One thing that I know for sure is that if you run a business and your plan is to grow it this year, then you 100% need to have your brand nailed if you want this to succeed.
Where to start? With discovering your Brand Personality of course. Whether you're building a business or a personal brand the test can help you define your tone of voice, choose colours, fonts and images and create an entire brand experience based on your brands personality!
Head to brandpersonalities.com
08/01/2025
We are already a week into the new year and some businesses are well and truly back.
If you are like us and on a bit of a go-slow start to the new year, then you may still be in the market for our Ultimate Year Planner.
Not only do you have a weekly, monthly and quarterly planner, but every quarter there is an opportunity to Stop. Start. Continue. To look back on apart quarters and to plan for the next. A space to document your 3 rocks for the next 90 days and how you can hurdle over them.
All of this for only $9.90! It's a bit of a no/brainer really.
Get access here: https://learn.brandmagic.com.au/dream-it-planner-2025
17/12/2024
New Year’s resolutions? They sound great on 1st January… but by February? Most are already collecting dust.
Here’s the truth: resolutions fail because they’re wishes, not plans. A vague promise to “get organised” or “grow your business” means nothing without a roadmap to get you there.
What actually works?
✨ Setting clear, achievable goals.
✨ Mapping out the steps to reach them.
✨ Taking it 90 days at a time, so it feels doable—not overwhelming.
That’s where the Ultimate Year Planner comes in. With a 90-day cycle structure, it keeps you focused, organised, and moving forward—without the burnout.
Ready to leave resolutions behind and start 2025 with real results?
Grab your 168-page Ultimate Year Planner today for just $9.90.
https://learn.brandmagic.com.au/dream-it-planner-2025
17/12/2024
Feeling end-of-year exhaustion creeping in? You’re not alone. It’s the season when motivation dips, burnout bites, and “I’ll figure it out next year” feels oh-so-tempting.
But staying focused now can make all the difference for your 2025 success. Here are 5 simple tips to keep going without burning out:
1️⃣ Pick a word for the new year. This is a fun way to stay focused and have a plan.
2️⃣ Prioritise rest and recovery. Recharge, but don’t abandon your momentum entirely.
3️⃣ Simplify your to-do list. Cut the fluff. What really moves the needle?
4️⃣ Reconnect to your ‘why’. What impact do you want to make? Who are you doing this for?
5️⃣ Use a system that works. A planner designed for clarity, focus, and ease will change everything.
The Ultimate Year Planner helps you plan in bite-sized 90-day cycles. It’s simple, stress-free, and exactly what you need to start 2025 strong—without the overwhelm.
Ready to finish the year focused and enter 2025 with a clear plan?
Grab your 168-page Ultimate Year Planner now for just $9.90.
https://learn.brandmagic.com.au/dream-it-planner-2025
17/12/2024
2025 is closer than you think. And if you’re still ‘winging it’, let’s change that.
Planning isn’t just about pretty calendars—it’s about clarity, confidence, and control over your business and life. When you’ve got a roadmap, you don’t waste time second-guessing or scrambling to keep up. You know where you’re going and exactly how to get there.
Ready to make 2025 the year you work smarter, not harder?
Introducing the ultimate 168-page planner—packed with everything you need to set goals, map out strategies, and stay on track all year long.
And the best part? It’s only $9.90.
Let’s make 2025 your year.
Grab your planner today and step into the new year with a plan.
Comment Planner to get the link.
09/12/2024
Make 2025 the Year of Action
You’ve got the ideas, the ambitions, and the drive. Now, with our Ultimate Year Planner, you have the tool to turn those dreams into achievements.
Designed for motivated business owners, this 168-page planner combines goal-setting strategies with practical templates to keep you focused and accountable. Start the year with clarity, stay on track with quarterly reviews, and plan actionable steps with monthly and weekly pages. Get yours now for just $9.90!
Each post highlights the planner's features and benefits, encouraging your audience to take action and invest in their success for 2025.
https://learn.brandmagic.com.au/dream-it-planner-2025
08/12/2024
Clarity, Focus, and Achievement in 2025
Start the year with a clear vision of your personal and business goals.
Our Ultimate Year Planner offers a yearly overview, quarterly goals templates, and monthly and weekly pages to plan actionable steps and keep your momentum.
Designed for motivated business owners, it ensures your dreams become achievements. Forget new years resolutions that are forgotten by February - try planning that lasts the year and turns your to-do list into a done list.
Get your planner now for just $9.90 and make 2025 your best year yet!
https://learn.brandmagic.com.au/dream-it-planner-2025
