09/06/2025
It’s wild to think I spent 18 years in senior corporate roles… and now I’m in my sixth year of running Ampletides, my digital marketing consultancy. Let me tell you—owning a business is one hell of a ride.
Last night, I had the pleasure of attending FailCon—an incredible event hosted by JASON ROULSTON in Brisbane, where seriously successful leaders opened up about their mistakes, missteps, and full-blown failures.
What hit hardest? Three raw truths:
1️⃣ No one gives a sh*t about your business but YOU.
Harsh but true. I laughed out loud because—after all these years—that’s a fact.
2️⃣ Don’t tie your self-worth to your business.
Easier said than done. There’ve been so many moments when a setback made me question everything. “Do I even know what I’m doing?” has definitely been asked (more than once 😅). But your business’s highs and lows aren’t a reflection of you.
3️⃣ Lone wolf syndrome will sink you.
If you’ve ever crossed paths with me, you’ll know I’m very independent. But the truth is—entrepreneurship isn’t a solo sport. You need people. You need partnerships. You need honest convos with those who get it. No one makes it alone.
At the end of the day, I always say: Pick your hard.
For some, it’s the structure of corporate life.
For others, it’s the uncertainty of building something from scratch.
Either way—it’s your life, your path, and your definition of success.
Also had a massive giggle when Karen talked about being the only female on the senior management team and being asked to make everyone tea. I will never forget the day I walked into my first senior management meeting as the only female and was asked to make a cup of tea...
