08/02/2018
CHAPTER 2
Welcome Emails
What to Write in Your Emails?
Since not everyone who signs up to your email list will be familiar with your brand, share a little information about yourself and your brand. Add additional contact information such as a phone number, address and social channels so your subscribers can get in touch with you if needed.
In order to maximize subscriber engagement, be sure to ask readers to whitelist your email address. Whitelisting is simply the process of adding your address to their address book, which guarantees your email is delivered to their primary inbox instead of a junk folder or Promotions tab.
Most importantly, make sure this email is concise and serves the sole purpose of welcoming subscribers and establishing a relationship with them. If you have other information you want to share (like your latest blog post), do so in future emails. Since there are different types of welcome emails you might need to set up, we created multiple variations of welcome email templates – including ones for different incentive offers. You can find them at the end of this post.
The ‘Basic Welcome Email’
Hi {!firstname_fix}, Welcome!
Thanks for signing up for updates from [insert the name of your business or blog]. Now that you’re in, here’s what you can expect in your inbox. You’ll get [insert email send cadence, such as daily, weekly, bi-weekly, monthly] updates with the latest [insert content type, such as blog posts or news] from [insert the name of your business or blog].
You’ll also get the exclusive [insert bonus they might receive]! To ensure you never miss an email from us, be sure to whitelist our email address [insert hyperlink with instructions on how to do this] by adding us to your address book! [Insert the name of your business or blog] am/i [insert who you are and what you do]. If you have any questions or feedback, don’t hesitate to get in touch.You can contact me here: [insert your contact information].
Thanks again! [Insert your signature]
The ‘Welcome Email with Download’
Thanks for signing up to [insert your email list name]! Subject line Body copy Hi {!firstname_fix}, Thanks for signing up for updates from [insert the name of your business or blog]. As promised, here’s the free download to help you [insert what the download will teach your subscribers or help them do]. Just click the link below to access it. Get my free download [Hyperlink the text with the link to the download] Now that you’re in, here’s what you can expect in your inbox. You’ll get [insert email send cadence, such as daily, weekly, bi-weekly, monthly] updates with the latest [insert content type, such as blog posts or news] from [insert the name of your business or blog]. You’ll also get the exclusive [insert bonus they might receive]! To ensure you never miss an email from us, be sure to whitelist our email address [insert hyperlink with instructions on how to do this] by adding us to your address book! [Insert the name of your business or blog] am/is [insert who you are and what you do]. If you have any questions or feedback, don’t hesitate to get in touch. You can contact me here: [insert your contact information]. Thanks again! [Insert your signature]
‘Welcome Email with eBook’
Subject line Body copy Hi {!firstname_fix}, Thanks for signing up for updates from [insert the name of your business or blog]. As promised, here’s the free ebook to help you [insert what the download will teach your subscribers or help them do]. Just click the link below to access it. Get my free ebook [Hyperlink the text with the link to the download] Now that you’re in, here’s what you can expect in your inbox. You’ll get [insert email send cadence, such as daily, weekly, bi-weekly, monthly] updates with the latest [insert content type, such as blog posts or news] from [insert the name of yourself, business or blog]. You’ll also get the exclusive [insert bonus they might receive]! To ensure you never miss an email from us, be sure to whitelist our email address [insert hyperlink with instructions on how to do this] by adding us to your address book! [Insert the name of your business or blog] am/is [insert who you are and what you do]. If you have any questions or feedback, don’t hesitate to get in touch. You can contact me here: [insert your contact information]. Thanks again! [Insert your signature]
The ‘Welcome Email with Templates’
Subject line Body copy Hi {!firstname_fix}, Thanks for signing up for updates from [insert the name of your business or blog]. As promised, here are the free templates to help you [insert what the templates will teach your subscribers or help them do]. Just click the link below to access them. Get my free templates [Hyperlink the text with the link to the download] Now that you’re in, here’s what you can expect in your inbox. You’ll get [insert email send cadence, such as daily, weekly, bi-weekly, monthly] updates with the latest [insert content type, such as blog posts or news] from [insert the name of your business or blog]. You’ll also get the exclusive [insert bonus they might receive]! To ensure you never miss an email from us, be sure to whitelist our email address [insert hyperlink with instructions on how to do this] by adding us to your address book! [Insert the name of your business or blog] am/is [insert who you are and what you do]. If you have any questions or feedback, don’t hesitate to get in touch. You can contact me here: [insert your contact information]. Thanks again! [Insert your signature]
The ‘Welcome Email with Video Course’
Hi {!firstname_fix}, Thanks for signing up for updates from [insert the name of your business or blog]. As promised, here is the free video course to help you [insert what the course will teach your subscribers or help them do]. Just click the link below to access them. Get my free course [Hyperlink the text with the link to the download] Now that you’re in, here’s what you can expect in your inbox. You’ll get [insert email send cadence, such as daily, weekly, bi-weekly, monthly] updates with the latest [insert content type, such as blog posts or news] from [insert the name of your business or blog]. You’ll also get the exclusive [insert bonus they might receive]! To ensure you never miss an email from us, be sure to whitelist our email address [insert hyperlink with instructions on how to do this] by adding us to your address book! [Insert the name of your business or blog] am/is [insert who you are and what you do]. If you have any questions or feedback, don’t hesitate to get in touch. You can contact me here: [insert your contact information]. Thanks again! [Insert your signature]
What to Write in Your Emails If you want to share additional information about your business or help guide new subscribers, you can create an automated welcome campaign containing two or more autoresponder emails.
An autoresponder series lets you schedule an entire sequence of emails ahead of time for your new subscribers. As soon as a new subscriber signs up, they automatically receive your series. This saves you the hassle of sending the same information over and over again to each new subscriber and gives you the opportunity to make a great first impression with less time and effort. So instead of just sending one welcome email to subscribers, you can automate a longer series set to a cadence of your choosing to provide even more value. The content in your autoresponder series should be evergreen, meaning you can send it to any new subscriber at any time of the year. You also control the timing and frequency of each email. If you’re using email to send weekly newsletters with your latest blog content, for example, you might want to add an email with frequently asked questions and your most popular content. Or if you want to share more about your business beyond what was included in your welcome email, you can dedicate an email to doing just that.
Credit to our friends in Aweber!