The Marketing Insider

Curious about a career as a marketer? Sign up to our newsletter @ themarketinginsider.io

Our bite-sized interview with Zip's Global Director of Marketing Research, Sonny Sethi is here.

In this week’s newsletter we cover:
🙋‍♂️What Sonny does in his role
🙋‍♂️His team’s involvement in the Zip’s recent re-branding
🙋‍♂️What entry level pathways there are if market research

Curious about a career as a marketer? Sign up to our newsletter @ themarketinginsider.io/

Our bite-sized interview with a Kimberly-Clark Brand Manager, Ben Gleeson is here.

In this week’s newsletter we cover:
🙋‍♂️What Ben actually does as a Brand Manager
🙋‍♂️His favourite product that he’s worked on at Kimberly-Clark
🙋‍♂️What entry level pathways there are to be a Brand Manager at an FMCG company

Curious about a career as a marketer? Our bite-sized interview with The Guardian’s Director of Growth, Jocelin Abbey is here to help you out.

In this week’s newsletter we cover:
🙋‍♂️What Jocelin actually does as the Director of Growth
🙋‍♂️The favourite campaign that she’s worked on during his time at The Guardian
🙋‍♂️What entry level pathways there are to be a growth marketer

Got 5 minutes a week? Sign up to the newsletter @ themarketinginsider.io

Curious about a career as a marketer? Our bite-sized interview with Uber’s APAC Strategy Marketing Manager, Dan Palise is here to help you out.

In this week’s newsletter we cover:
🙋‍♂️What Dan actually do as a Strategy Marketing Manager
🙋‍♂️His favourite campaign that he’s worked on during his time at Uber
🙋‍♂️What entry level pathways there are to be a marketer at Uber

Got 5 minutes a week? Sign up to the newsletter in our bio and learn more about the marketing industry.

Cost Per Click - Terminology that is crucial as an SEO Junior ⚡️

If you want to learn more about SEO, be sure to check out Episode 5 of the marketing insider!

BEST TOOLS TO UPSKILL IN FOR SEO ⚡️

At the marketing insider we've compiled a list of 4 basic softwares that you should get to know if you want to be a junior SEO. Although these aren't required for job interviews, having knowledge of working with these programs is a key point that will set you apart from the competition.

Today we're lucky enough to be joined by Chris Melotti, the founder of Melotti Media. For context, he's previously worked with brands such as Dettol, the Starlight Foundation and Resmed. We have an in-depth chat around content marketing. What is it and how can you break into it as a university student.

We also cover:
🙋‍♂what the heck is content marketing?
🙋‍♂how you can start learning about content marketing
🙋‍♂how Chris got started with Melotti Media
🙋‍♂what he does on a daily basis as a content marketing agency owner
🙋‍♂networking tips
🙋‍♂number one interview question to ask to get the job
🙋‍♂best way to break into the industry

Interested to find out more?

Listen to Episode 5 of the marketing insider podcast for a comprehensive breakdown of SEO and how keywords relate to it ⚡️

There are an abundance of resources online that can help you improve your SEO skills; Here are a few of our favourites 👇

- Google Search Central
- Mangools
- Ahrefs
- Moz
- SEMRUSH

Let us know which you prefer!

Today we're lucky enough to be joined by George Hawwa, the Growth Director at Attention Experts - Australia's most five star rated agency. We have an in-depth chat around social media. What is it and how can you break into it as a university student.

We also cover:
🙋‍♂the myths and misconceptions around social media marketing
🙋‍♂how George got a fashion labels jacket onto Usher
🙋‍♂how to break into a social media marketing position
🙋‍♂what he does on a daily basis as a social media marketing agency owner
🙋‍♂setting yourself apart from the other candidates for a social media role

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Backlinking - The primary factor in off-page SEO ⚡️