The BR&ND CO.

All you need to know to make your Brand more valuable and less ordinary. The Academy for mid to small business. Launching soon.

Operating as usual

22/03/2022

BRAND visual & sound design is now more than ever an important part of a brand language. No one does it better than . Can you think of new brands doing this well?

17/02/2022

Working with this team has been an incredible experience. Thank you Women for Election

05/01/2022

We don’t need to stop baby showers but we do need to start new business showers 🖤
Support is what we all need at the early stages of a business start up. Let’s actively support each other more in 2022.

13/09/2021

CryptoPunk are big business. They were some of the first art NFT’s to hit the market. The highest sale is $7.57m in Ether value. #7804. But why? What is going on here? After all, this is just digital art that can now be ‘owned’ via unique blockchain code. Is it sustainable? Stay tuned …

13/09/2021

Your customers needs, wants, experience and engagement should be your primary focus. Think pre-purchase, purchase and post-purchase. Every single touch point should be simple & seamless.

Want to know more? Tap link in bio.

10/09/2021

Scaling you business is an imperative. It can be both painful and exhilarating all at the same time. Knowing who you are - your brand - before you begin and ensuring that your brand is able to be clearly experienced across every touchpoint will help deliver the 10X results you are looking for. The aim is to make you brand experience synced and seamless across pre-purchase, purchase and post-purchase.

Via

Photos from The BR&ND CO.'s post 07/09/2021

When I think about your brand what mental image should I see? Is it clear and simple? Your brand and branding should work in sync to provide and reinforce a clear mental picture. The ingredients to create your picture are your purpose, values, beliefs and your ultimate brand promise.

What can you do to create a clearer picture?

05/09/2021

An NFT represents ownership of an asset on the blockchain. Art & collectables are dominating right now but the potential applications go far beyond that. Brands like and are all experimenting along with many luxury brands. Small brands are also jumping on board like black. This is not just about making a quick buck. This is not just for big business. This is about unlocking value between a brand and its customer. What can you be doing to build better interest and engagement in your brand?

Via

01/09/2021

The most powerful brands stimulate all 5 senses. Sight. Touch. Smell. Sound. Taste.
Even though people can’t actually enact all of those sense in a digital environment they can still be stimulated. This content is highly visual, sensual and has stimulating sound. I want to touch it. In fact, I want to just dive right in.

As we move toward a more immersive digital environment think about how your brand will play with AR & VR. Like design they are rich in value.

Photos from The BR&ND CO.'s post 31/08/2021

There are 6 different types of brand names you can brainstorm and all are worth exploring because in the end you may find inspiration in one that leads you to another.

The real challenge with naming now is URL and copyright availability but you just need to get creative.

Explore all 6 here …

Photos from The BR&ND CO.'s post 31/08/2021

There are 6 different types of brand names you can brainstorm and all are worth exploring because in the end you may find inspiration in one that leads you to another.

The real challenge with naming now is URL and copyright availability but you just need to get creative.

Explore all 6 here …

30/08/2021

How would your followers rate your content? To set the bar high consider whether people would be willing to pay for it.

Great content matters.

27/08/2021

Brands should reflect culture.

The issue is that Culture is now moving faster than ever before. This is a time to look forward to understand a world where brand is no longer centrally managed by a core group of people. Instead, they are decentralised, revolutionising the relationship between people and brands.

is a great place to start.

27/08/2021

Brand is in constant evolution. What started as a trademark has now gone beyond being a useful platform like to becoming a more immersive and collaborative experience. The rise of gaming along with people’s need to interact - participate is the driving force. The Metaverse is coming.

How will your brand play?

27/08/2021

Brands should reflect culture. The issue is that Culture is now moving faster than ever before. This is a time to look forward to understand a world where brand is no longer centrally managed by a core group of people. Instead, they are decentralised, revolutionising the relationship between people and brands.

is a great place to start.

26/08/2021

We all know it. The person that stands for something gets the attention. Your brand needs to do the same. Today, people expect more than just good quality or nostalgia from the brands they purchase. Now, more than ever people are putting their faith in brands that stand for something. They are evaluating a brands principles as much as its products. 2018 study by Edelman, Earned Brands reveals that 64% of people by a product based on their belief in the brand. The challenge is to take a stand without alienating large portions of your audience. For this reason I believe you can take a stand by being a meaningful brand. A brand that has an emotional benefit that in some way improves people’s lives. All brands do this ... but not all brands can articulate their human benefit.

26/08/2021

Standing for something does help make your brand stand out. You can choose a social cause, think . Or you can just find the emotional benefit of your product or service.

26/08/2021

What does it take for your brand to stand out? You need to take a stand on something. That something needs to be related to your product or service. You don’t have to save the world ... just improve someone’s life.

Think - helping us realise we are all beautiful.

Think - helping us all believe we can do it.

What is the human benefit your brand brings to a person’s life?

25/08/2021

Your brand needs your ongoing attention and investment if it is to bring your HUSTLE a good return at sale.

15/08/2021

Your font expresses the personality of your brand.

What’s your favourite font?

Via

25/07/2021

Rare and engaging brand communication. Less is more!

Via:

05/07/2021

You can’t control what people ultimately think of your brand, but you can ensure what you stand for is relevant and communicated clearly.

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04/02/2021

Why is popular Culture important?
a. You can keep up with the latest dance moves
b. It both reflects and influences our daily lives
c. It can help keep your brand relevant for today & tomorrow

Well ... yes, you can easily argue all of the above

03/02/2021

Brands are designed to make people ‘feel’ good. They address either a need to be loved, to belong, to be appreciated, respected and even significant. What human need does your brand fulfil?

28/01/2021

Attitude is potent and powerful for Brands. But there is a caveat, it must be relevant for both the brand & audience ...

23/01/2021

Inspiration comes in all shapes and sizes ...

Photos from The BR&ND CO.'s post 21/01/2021

Brand Co-Lab: Gucci x North Face for the stylish adventurer.
Who’s buying this?
The Gucci adventure wannabe or
the North Face luxury wannabe?

👇 find out more about our academy
https://www.thebrandandco.com/thebrandacademy/

20/01/2021

There’s nothing more intriguing,
exhilarating & inspiring than a clean sheet of paper ... ✏️

19/01/2021

But Chanel is B&W?
Owning a colour (or a unique colour palette) in your identity is powerful, but so too is owning an iconic product - colour. Think Chanel's famous Rouge Allure ...

19/01/2021

Who are you?
Why do you do what you do?
How are you unique?
Who cares?

Well, it turns out the opportunity to create a lot of value for a company comes from a lot of people caring about the answers to those questions.

19/01/2021
19/01/2021

Clever co-labs can open your Brand to new audiences.

19/01/2021

Simplicity is a key ingredient to use when creating a new Brand.

19/01/2021

A powerful brand can transform even the dullest product.

19/01/2021

Building a great brand takes time, but great brands grow great businesses.

The Brand Multiplier Effect 29/01/2020

Brands are valuable. Brands with a relevant purpose with continual investment are more valuable.

The Brand Multiplier Effect Brand is unquestionably a powerful business tool for any company.

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Videos (show all)

BRAND visual & sound design is now more than ever an important part of a brand language. No one does it better than @nik...
Scaling you business is an imperative.  It can be both painful and exhilarating all at the same time.  Knowing who you a...

Location

Category

Address


109 Foveaux Street SURRY HILLS
Sydney, NSW
2010
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