The BR&ND CO.

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The BR&ND CO.

All you need to know to make your Brand more valuable and less ordinary. The Academy for mid to small business. Launching soon.

04/11/2025

AI won’t kill agencies. The cult of youth will. Link in bio

03/11/2025

Latest Substack article. This is not a return to pre digital analogue, it’s a recalibration. It is not a trend, it is an opportunity for brands.
Link in bio

22/09/2025

https://simonebartley.substack.com/p/why-do-it-is-the-prequel-that-just

22/03/2022

BRAND visual & sound design is now more than ever an important part of a brand language. No one does it better than . Can you think of new brands doing this well?

17/02/2022

Working with this team has been an incredible experience. Thank you Women for Election

05/01/2022

We don’t need to stop baby showers but we do need to start new business showers 🖤
Support is what we all need at the early stages of a business start up. Let’s actively support each other more in 2022.

13/09/2021

CryptoPunk are big business. They were some of the first art NFT’s to hit the market. The highest sale is $7.57m in Ether value. #7804. But why? What is going on here? After all, this is just digital art that can now be ‘owned’ via unique blockchain code. Is it sustainable? Stay tuned …

13/09/2021

Your customers needs, wants, experience and engagement should be your primary focus. Think pre-purchase, purchase and post-purchase. Every single touch point should be simple & seamless.

Want to know more? Tap link in bio.

10/09/2021

Scaling you business is an imperative. It can be both painful and exhilarating all at the same time. Knowing who you are - your brand - before you begin and ensuring that your brand is able to be clearly experienced across every touchpoint will help deliver the 10X results you are looking for. The aim is to make you brand experience synced and seamless across pre-purchase, purchase and post-purchase.

Via

07/09/2021

When I think about your brand what mental image should I see? Is it clear and simple? Your brand and branding should work in sync to provide and reinforce a clear mental picture. The ingredients to create your picture are your purpose, values, beliefs and your ultimate brand promise.

What can you do to create a clearer picture?

05/09/2021

An NFT represents ownership of an asset on the blockchain. Art & collectables are dominating right now but the potential applications go far beyond that. Brands like and are all experimenting along with many luxury brands. Small brands are also jumping on board like black. This is not just about making a quick buck. This is not just for big business. This is about unlocking value between a brand and its customer. What can you be doing to build better interest and engagement in your brand?

Via

01/09/2021

The most powerful brands stimulate all 5 senses. Sight. Touch. Smell. Sound. Taste.
Even though people can’t actually enact all of those sense in a digital environment they can still be stimulated. This content is highly visual, sensual and has stimulating sound. I want to touch it. In fact, I want to just dive right in.

As we move toward a more immersive digital environment think about how your brand will play with AR & VR. Like design they are rich in value.

Address

109 Foveaux Street SURRY HILLS
Sydney, NSW
2010

Website

http://www.thebrandacademy.com.au/

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