Skincare Business Foundations

⬇️ Every skincare brand needs three things to launch well:

🎯 A validated product that people actually want to buy
💎 Compliance foundations that protect your brand and build trust
💸 The business structure, pricing and systems to make it all work

The problem? When you’re starting out, you don’t know what you don’t know.

The further along you get, the more you realise how many moving parts there are. But you’re not sure what order to tackle things in.

And you start worrying you’ve missed something important.

That’s why I built Label Launchpad around these three pillars – so nothing gets missed and everything happens in the right order.

Doors to the April live round close Wednesday 1 April (we start Thursday).

Comment LAUNCHPAD for all the details 💎

Doors to the April live round of Label Launchpad are NOW OPEN – comment LAUNCHPAD to learn more 🙌

Most skincare and beauty founders spend months piecing it together with free information – from Google, ChatGPT, YouTube, Facebook groups and PDFs they never open.

Some get there eventually. Most end up going in circles, second-guessing every decision and not knowing what they don’t know 🌀

Whether you’re creating skincare, haircare or makeup, Label Launchpad is a 12-week program that gives you the roadmap, guidance and tools to launch your cosmetic brand – from market research and validation through to branding, development, compliance, pricing, marketing, launch and beyond.

Built specifically for Australian skincare and beauty founders who want to build a brand people trust – the right way, the first time.

We start Thursday 2 April. Join now to save $500 off the standard enrolment fee, plus get the bonus Compliant Labels & Claims Toolkit.

Comment LAUNCHPAD below for all the details or visit the link in my bio.

🤔 A new founder recently asked me: "What do I do first – get followers on Instagram, or do a survey?"

It's a great question. And it's one I hear all the time – just in different forms...

Should I start with branding? Do I need a website first? When do I talk to a manufacturer?

The answer is almost always the same: before any of that, you need to know who you're selling to, what problem you're solving and what makes your product different.

And then you need to know the right things to do, in the right order.

📅 That's exactly what we cover in Beauty Brand Bootcamp – my 3-day live challenge starting next Tuesday 24 March.

Comment BOOTCAMP for the link or see the link in my bio ↓

Calling all pre-launch skincare and beauty brand founders! 📣

Join my 3-Day Beauty Brand Bootcamp and get the industry-specific answers you need to launch a compliant, credible brand – without the Google or ChatGPT rabbitholes.

Maybe you’re already working with a manufacturer but don’t know what you don’t know...

Or you’re stuck in analysis paralysis because every search leads to more questions than answers...

Over 3 days, I’ll cover:

✔️ My 3-part formula for a product that sells
✔️ The groundwork most founders skip – and come to regret
✔️ The one thing that derails most pre-launch brands
✔️ What it really takes to build a trusted brand that lasts

📅 Tuesday 24 – Thursday 26 March (Live Q&A on Day 3!)

$47 to join. Comment BOOTCAMP and I’ll send you the link.

😮‍💨 “I’ll get my labels professionally checked after I launch, when I can afford it.” I heard this in my DMs last week (and I hear it a lot).

The thing is, you’re already investing thousands into formulation, manufacturing and packaging – compliance is what protects it all. So it’s worth doing it right from the start, right?

This is Sin #6 in my free guide on the biggest mistakes founders make before they launch.

Comment 7SINS and I’ll send it to you (or see the link in my bio).

A quick reflection on the year that was, and what I think is coming next for the industry 👀

Thank you for all your support this year!

I’m officially OOO now and will reply to any DMs when I’m back, but keep an eye out for occasional updates from India and the Maldives in the meantime 🏝️

Wishing you a safe and relaxing Christmas ✨🎅