19/08/2026
I’ve been noticing something over the last few years.
The more women I speak to about building their homes, the more I hear the same stories.
Different builders.
Different homes.
Different women.
But somehow… so many of the same experiences.
Being spoken over.
Being underestimated.
Being expected to just trust the process.
And encountering attitudes towards women that feel like they belong in another era.
And I think it’s time we talked about it.
We are looking for women who have built, are building who are willing to share their experience (builder remaining anonymous)
We'll be featuring selected women, their homes and their stories through Abeaud.
With opportunities to showcase your fav products, design choices and details that made your home uniquely yours.
Because this isn’t about finding fault.
It’s about listening to women, sharing what we’ve learned and making the building experience better for the women who come after us.
If you have a story to tell, we'd love to hear it.
Email us at: [email protected]
19/07/2026
🖤 Home Cleansing Ritual 🖤
Building a home involves many different people and each of them brings their own energy to site.
Sometimes great and sometimes not so great. Negative energies tend to get stuck and embed themselves into your slab, into your frames, into whatever there is to hold on to.
To give your build the best possible chance at moving forward with ease, perform this mini ritual whenever you feel the negative shift on site.
✨ THE RITUAL: Cleansing Your Build Site
What you need:
🧹 A sage bundle or palo santo stick or even incense
🧹 Something fireproof to catch ash (an abalone shell, a small dish)
🧹 A feather or your hand to guide the smoke
Matches/lighter
✨ THE STEPS
✨ Stand at the site's entrance. Wherever the front door will be, or the boundary you first walked onto the block. This is your starting point.
✨ Light it and let it breathe. Sage should smoulder, not flame. Blow out any fire so it's smoking, not burning.
✨ Walk the perimeter clockwise. Move slowly. Let the smoke drift into the corners, not just the centre. Corners hold stagnant energy, builders will tell you that's where the wind does something strange too.
Say it out loud or you can say it with intention.
🖤 "I release the old energy here and welcome the good."
Finish where you started. Close the loop. Let the last of the smoke rise before you ground it out.
Give yourself the best start and build on land that you have cleansed.
🖤 J
05/07/2026
Abeaud was built on the idea that building a home shouldn't feel like losing yourself in the process.
Practical where it needs to be.
Soft where it counts.
🖤A little bit witchy, a lot bit determined.
This is the energy behind every checklist, every blog post, every "wait, is that normal?" answer we give you.
Grounded, considered, unbothered by the chaos.
Women don't just build houses. We build sanctuaries.
Welcome to Abeaud. 🖤
19/07/2026
05/07/2026