TradesFormation

The silent close. This may have been the longest silent close I can remember. We're slowing things down and shutting up. Ride-alongs with Tonkin Group

🚨 Google just changed the game on reviews.

Google’s algorithm is now cracking down on:
❌ Automated reviews
❌ Scripted reviews
❌ Keyword-stuffed reviews
❌ Patterns that don’t look like genuine customer experiences

That means things like:
• Reviews sounding the same
• Reviews flooding in at once
• Generic 5-star reviews with no context
• Customers being coached on what to write
• Repeated technician mentions and keyword patterns

…can start triggering red flags.

And if you think Google can’t tell you’ve nudged a customer on what to say…

Trust me. Google knows everything. 😂

The upside? Businesses that adapt early are going to win BIG with rankings, trust, and lead flow.

We’re diving deeper into this in tomorrow’s marketing session inside TradesFormation.

This will affect every home service business using Google revie

Price for profit. Not opinion.

🚨EMERGENCY BRIEFING WEBINAR 🚨

April 30. 7AM AEST. Be in the room or stay where you are.

Are you waiting for the right time and wonder why nothing changes?

In the upcoming webinar, get clarity, and see what’s actually possible when you stop playing small.

Just straight direction and real numbers.

🚀 Show up live. Invite a mate who needs a push and lock it in.

Trade Business Owners Only.

Register here: https://www.tradesformation.com.au/emergency-briefing

This Google Ads shift changes everything.

People don’t search the fix.
They search the provider.

Push a specific service? Go broad.

Show up for the general search… then let your landing page do the selling.

That’s where the real conversion happens.

Watch this and rethink how you’re showing up.

Read faces. Sell smarter.
You’re not losing sales on price.
You’re losing them in how you communicate.

👀 Dr. Todd breaks down face reading: how to spot visual cues in someone’s face that reveal how they make decisions, what matters to them, and how you should approach the conversation.

No guessing. No pushing. Just better conversations that actually land.

🎙️ Transformation Unlocked with Adrian Fadini and Dr. Todd Frisch

Now LIVE on YouTube.

Watch it now. https://youtu.be/uqbvCbn6B1k?si=fJ9bTB253veGhuOK

This is one of the fastest ways to lose authority…

Talking too much. Too fast. Too many directions.

The customer can’t process it.
so they pull back.

Instead…
Slow it down.
Ask better questions.

Make them think.
Help them see what they couldn’t before.

Most tradies are just trying to win the job. But the best sales techs focus on the emotion behind it.

Every sale is made one way… and justified another. And if you don't know how to find that emotion, you're missing deals you should be winning.

Inside TradesFormation's Sales Sessions, we unpack real sales scenarios and the mindset shifts LIVE that actually move the dial. 🔥

This is the work. 👀