05/10/2026
Hello 👋🏻
I’m Claudia: mom of two, corporate girl by day, creator by night, and the hands behind every tiny detail you see here 💕If you’ve been part of this journey from the beginning, you’ll remember we started as EmPlayDough. The name came straight from my girls, Eva and Mia, the “Em” was simply their initials stitched together. No deep symbolism, just a mom building something magical from the people who inspire her most 🤍
But as this little business grew, so did the vision. What began as personalised sensory PlayDough tubs for birthdays, holidays, travel and everyday play, became a bigger dream: something with more opportunity, more creativity, and more room to dream. And that’s how Kidough was born 🌟
A new name.
A new brand.
A new chapter filled with excitement, growth, and endless possibilities.
Kidough represents everything I want this business to become: playful, modern, bold, and ready to step into bigger spaces. From exclusive sensory pods to custom restaurant tubs, stores, play areas, from party favours to creative play experiences… Kidough is here to grow, evolve, and bring even more magic to your little ones’ world.
Thank you for being here through the transformation, for cheering on the rebrand, and for supporting this dream as it expands. I can’t wait to show you what’s coming: new products, new partnerships, new creativity, and so much joy
✨Here’s to Play, Create, Celebrate… now under our new name: Kidough - Formerly EmPlayDough
