What The Freelance

What The Freelance The mini MBA for digital and creative freelancers

With tens of thousands of hours spent consulting and coaching some of the largest creative and digital agencies, What The Freelance understands what’s required to be an effective and profitable independent professional. Knowing what concerns the owners and creative heads of agencies and brands have with freelance partners, has helped us design the best freelance course on the market – the Mini MBA for Digital and Creative Freelancers!

Are you tired of doing all the marketing, all the sales hustle, onboarding new clients only to see them slip out the bac...
21/07/2021

Are you tired of doing all the marketing, all the sales hustle, onboarding new clients only to see them slip out the back door never to be seen again?

If customer churn is your burn, then you need a SAM Plan.

As a business coach, I’ve come to find that business owners will often overlook the advantages of client retention and tend to be rather shy in giving the right amount...

Tell your customers to do it themselves [& still get paid!]
06/07/2021

Tell your customers to do it themselves [& still get paid!]

The vast majority of my clients run service-based businesses. This means that they sell time in some form or fashion – be it through consultants, graphics designers, or media specialists...

It goes without saying that nobody is capable of seeing or predicting the future, especially after the impact that Covid...
28/06/2021

It goes without saying that nobody is capable of seeing or predicting the future, especially after the impact that Covid has made on the many industries that have either suffered or succeeded during such an intense time.

But the awareness that comes with acting in a one-dimensional view of reality has become irrational, to say the least; there needs to be far more attention paid to the potential change that comes with time and the new paradigms that we will come into contact with in the future.

So how do you see beyond the next horizon?

As a proponent of technology, science and society, Bill Sharpe has come up with a powerful way to view the current, the potential and the future states of business and...

Are you a business or a charity?Empathy is a beautiful thing. It shows compassion, understanding and often presents itse...
22/06/2021

Are you a business or a charity?

Empathy is a beautiful thing. It shows compassion, understanding and often presents itself in the form of charity. Giving back to others, whether they come from a difficult background or struggle to afford certain things, is inspiringly profound and I’m fortunate to have so many clients that are always seeking to act in charitable ways.

But, at the end of the day, running a business based on capitalism means that giving out freebies can be problematic. Keeping an eye on the losses, the leeches and missed opportunities is essential to the growth and success of your business.

That being said, I believe that it’s important to determine whether you’re in it for profit or for charity.

Empathy is a beautiful thing. It shows compassion, understanding and often presents itself in the form of charity. Giving back to others, whether they come from a difficult background or...

I’m finding it quite interesting that more and more potential entrepreneurs are avoiding taking a route to success throu...
24/05/2021

I’m finding it quite interesting that more and more potential entrepreneurs are avoiding taking a route to success through the sacrifice of time, effort and resources in order to get their company started and off the ground – instead they opt for some sort of external funding.

This notion that there needs to be funding or some form of stimulus before making the decision to create a business is somewhat ridiculous, in my opinion.

I don’t know if hard-work, sacrifice and the due diligence required to prove oneself in the market isn’t as important anymore; or if I’m just outdated.

What is your opinion? Here is mine:

I’ve come to find that within a growing number of industries, more specifically in tech-dominated spaces, that more and more entrepreneurs are becoming reliant on the idea of finding investors,...

I recently had a client tell me about a great idea of theirs, one that would have them come across as more remarkable, s...
13/05/2021

I recently had a client tell me about a great idea of theirs, one that would have them come across as more remarkable, standing out from the rest of the crowd and I naturally recognised it as one of the concepts that I often preach to business owners:

A little something, called the Double Niche.

Upon recognising the tactic, he asked me “what is that? Some kind of kinky bedroom move?”

No, not quite. But, I mean it could be.
_

Find out what the double niche actually is and how you can apply it in your own business (or bedroom) soon.

I recently had a client tell me about a great idea of theirs, one that would have them come across as more remarkable, standing out from the rest of the...

In providing simple, effective and strategic frameworks for my clients, especially those that run small businesses, I al...
05/05/2021

In providing simple, effective and strategic frameworks for my clients, especially those that run small businesses, I always make sure to include the Five Ones.

This strategy is easy to use and apply to any business that wants to grow and that doesn’t necessarily have a lot of products or services that they offer. These businesses generally do one thing, or one of several things and don’t offer too many solutions.

Places like agencies, content production companies, even an apple farmer – they all specialise in one thing.

What is your "One Thing?"

In providing simple, effective and strategic frameworks for my clients, especially those that run small businesses, I always make sure to include the Five Ones. “What’s that, 51s?”. No, my...

I always talk about the fact that the word ‘strategy’ is often one of the most abused, overused and misunderstood words ...
26/04/2021

I always talk about the fact that the word ‘strategy’ is often one of the most abused, overused and misunderstood words in any Freelancer's vocabulary. Everyone assumes they’re being strategic, when in fact, they’re being tactical.

Many of the clients that I work with and coach often get the concept confused as a means to describe their objectives and goals – rather than a methodology that needs to be constantly adapted to help them achieve success in their market.

Let’s do some real unpacking and figure out exactly how strategy works and how it effectively applies to business.

I always talk about the fact that the word ‘strategy’ is often one of the most abused, overused and misunderstood words in any entrepreneur’s vocabulary. Everyone assumes they’re being strategic,...

Sometimes you just need to be the smartest person in the room. Here is how to do that!
20/04/2021

Sometimes you just need to be the smartest person in the room.

Here is how to do that!

Constantly striving to keep your mind active, dynamic and engaged in learning can be heaps of fun and by dedicating a portion of your day to educating yourself around new...

Imagine you could look at a magical window that would show you what to look for when dealing with your client’s satisfac...
16/04/2021

Imagine you could look at a magical window that would show you what to look for when dealing with your client’s satisfaction – one that would help you understand what your perfect client looks like and wants.

This mystical tool will help to ensure that you’re building your service around the needs and desires of your client and ensure that you remain competitive in the market.

Imagine you could look at a magical window that would show you what to look for when dealing with your client’s satisfaction – one that would help you understand what...

If you are not growing skills on the periphery, then you may as well remain a great employee and not make the leap into ...
06/04/2021

If you are not growing skills on the periphery, then you may as well remain a great employee and not make the leap into running a freelance business. Here is what you need to know:

One of the greatest benefits of finishing university or college is that you walk away proud and armed with a new skill set, newly qualified and capable of filling a...

“Forget Everything and Run”, or “Face Everything and Rise.”Why you should refuse to keep your genius a secret.
01/04/2021

“Forget Everything and Run”, or “Face Everything and Rise.”

Why you should refuse to keep your genius a secret.

What is it that makes so many great chefs, well, great? Some would say it’s in their ability to take some of the simplest ingredients and make something surprisingly delicious...

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