SD is a leading Strategic Brand Communication Design Firm devoted to Brand Communication; Design; So
In our world, design emanates from a commercial premise because we base our success on the attainment of our clients commercial objectives only. We are driven by consistently achieving outstanding communication design solutions and results for our clients - we've found one generally leads to the other ;-)
Our experience and expertise in evaluation; strategy; creativity and management across every
08/02/2022
The updated logo, (last changed in 2014), is a far better logo going forward.
Simplicity is, more often than not, the best policy in brand communication design terms.
People stating "they don't see the difference" aren't looking holistically at the design process, technical requirements and much else.
04/02/2021
As an outcry and a call for attention of the importance of books, and of hope for the future, Livraria Lello in Portugal - often called the most beautiful bookstore in the world - has temporarily replaced the iconic red staircase with the PANTONE color(s) of the year for 2021 on its 115th anniversary.
The bookstore was shut for eight days in order to carry out the work ...
18/01/2021
New Warner Bros. Logo Redesign by Pentagram
pentagram updates iconic warner bros. logo with a cleaner and sleeker shield pentagram has unveiled a new refined and modernized warner bros. logo, featuring a cleaner and sleeker version of the company’s iconic shield which has been part of their visual identity since its founding in 1923. the project includes both the brand identity and brand strategy and draws from the ...
01/10/2020
Pantone's latest colour: Menstruation Red
A promotion to normalise something that's, well, normal ...
??
Pantone’s Newest Color Is a Nod to Menstruation: Period Red The color registry, with the Swedish brand Intimina, takes aim at an old taboo and barrier to women’s equality.
02/08/2020
Very effective, stark and stylistically minimal ad campaign, created by WWF Singapore 🐍🦅🦈
27/06/2020
Vale Milton Glaser, one of the greats of visual communication and design.
Yes, I❤NY, but so much more ...
Milton Glaser, Master Designer of ‘I ♥ NY’ Logo, Is Dead at 91 He was also a founder of New York magazine, created a memorable Bob Dylan poster and produced designs for everything from supermarkets to restaurants to “Mad Men.”
29/01/2020
nearly 3 million people petition to make kobe bryant the new NBA logo a petition on change.org has garnered the support of nearly 3 million people to make the silhouette of kobe bryant the new NBA logo.
25/01/2020
Spot the difference ...
US Space Force logo looks like one from Star Trek George Takei, star of the original 1960s Star Trek TV series, is jokingly demanding royalties.
12/01/2020
Pantone Colour of the Year 2020 🎨
Pantone Color of the Year 2020 Introduction Announcing the Pantone Color of the Year 2020 - PANTONE 19-4052 Classic Blue
04/01/2020
Insight Into Insights 🧐 from
New Blood: an insight into insight Every year our New Blood Awards Judges recognise entries rooted in insight. This is your refresher course on what insight is, why it matters and how to use it.
28/10/2019
We've been having this very conversation with multiple law firms over the last few years. Looks like that conversation, thinking and application to brand is perhaps finally becoming more mainstream within legal firms.
Rebranding Simmons & Simmons
The murmurations of starlings inspired the identity for law firm Simmons & Simmons, which moves away from the navy blues and “boring” typefaces of legal sector branding
bit.ly/344LJrh
24/10/2019
Summer Olympic logos of the last 25 years 🤽♀️🏋️♂️🏊♀️