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About business you’ll work through the following modules: Module
1. Introduction to Strategic Management Learn about strategic business management and the role it plays in the business environment. Theory and Evolution of Strategic Business Management Learn about the ancient roots of contemporary strategy as a field of study. Organisational Goals and Values How do the mission, vision, goals, and objectives of a business align to enable the ex*****on of a successful strategy? Environmental Analysis Learn about the macro-environment and the impact this has on strategic business management. Internal and SWOT Analyses Learn about the micro-environment and how this affects strategic business management. Sustainable Competitive Advantage (SCA) What is sustainable competitive advantage and why is it important to identify? The Formulation of Forward-Thinking Strategy Explore the formulation of strategy. Strategy Implementation Examine the importance of implementation for ensuring successful strategic business management. Evaluation and Control Explore the dynamic nature of strategic business management. Strategic Alignment and Ensuring Sustainability Why is strategic alignment important for ensuring sustainability?