DUT Faculty of Management Sciences

𝐀 𝐌𝐄𝐒𝐒𝐀𝐆𝐄 𝐅𝐑𝐎𝐌 𝐓𝐇𝐄 𝐃𝐔𝐓 𝐀𝐃𝐕𝐀𝐍𝐂𝐄𝐌𝐄𝐍𝐓 𝐀𝐍𝐃 𝐀𝐋𝐔𝐌𝐍𝐈 𝐑𝐄𝐋𝐀𝐓𝐈𝐎𝐍𝐒 𝐔𝐍𝐈𝐓 (𝐀𝐀𝐑𝐔)

🎓 𝑺𝒕𝒂𝒚 𝑪𝒐𝒏𝒏𝒆𝒄𝒕𝒆𝒅 𝒘𝒊𝒕𝒉 𝒀𝒐𝒖𝒓 𝑫𝑼𝑻 𝑨𝒍𝒖𝒎𝒏𝒊 𝑪𝒐𝒎𝒎𝒖𝒏𝒊𝒕𝒚!📱


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𝑪𝒐𝒏𝒏𝒆𝒄𝒕𝒊𝒏𝒈 𝒂𝒏𝒅 𝑮𝒊𝒗𝒊𝒏𝒈 𝒇𝒐𝒓 𝑳𝒊𝒇𝒆 💙🎓

𝐅𝐌𝐒 𝐒𝐓𝐀𝐅𝐅 𝐒𝐇𝐎𝐖 𝐓𝐇𝐄𝐈𝐑 𝐁𝐀𝐅𝐀𝐍𝐀 𝐏𝐑𝐈𝐃𝐄 𝐀𝐇𝐄𝐀𝐃 𝐎𝐅 𝐖𝐎𝐑𝐋𝐃 𝐂𝐔𝐏 𝐎𝐏𝐄𝐍𝐄𝐑

Here’s wishing the South African National Team, Bafana Bafana all the best as they take on Mexico in their opening FIFA World Cup 2026 match this evening!

Today, our blood runs proudly green and gold 💚💛. Showing their support are 𝐌𝐫 𝐌𝐭𝐡𝐨𝐤𝐨𝐳𝐢𝐬𝐢 𝐌𝐬𝐞𝐥𝐞𝐤𝐮 and 𝐌𝐬 𝐁𝐢𝐚𝐧𝐜𝐚 𝐃𝐨𝐫𝐚𝐬𝐚𝐦𝐲 from our Department of Marketing and Retail, proudly sporting their Bafana Bafana jerseys as they rally behind the national team.

“My colleague Ms Dorasamy and I are trading our usual office wear for the green and gold today. There’s nothing quite like the power of sport to bring people together, and the energy in the office is unmatched as we gear up for Bafana Bafana’s massive opening game against Mexico tonight. Win or lose, we’re standing firmly behind the boys. Wishing the team the absolute best of luck!” said Mseleku.

𝐆𝐨 𝐁𝐚𝐟𝐚𝐧𝐚 𝐁𝐚𝐟𝐚𝐧𝐚!

📸: Supplied

𝐍𝐞𝐰 𝐌𝐨𝐧𝐭𝐡. 𝐍𝐞𝐰 𝐖𝐞𝐞𝐤. 𝐍𝐞𝐰 𝐃𝐎𝐂𝐓𝐎𝐑!🎓

We kick off the new week by extending our heartfelt congratulations to 𝐃𝐫 𝐂𝐥𝐞𝐨𝐩𝐚𝐭𝐫𝐚 𝐌. 𝐌𝐚𝐭𝐥𝐢, who was conferred the Degree of Doctor of Philosophy in Management Sciences Specialising in Marketing, during the Durban University of Technology (DUT)’s 2026 Autumn Graduation Ceremony. Dr Matli is an academic in our Department of Marketing and Retail Management.

The title of the thesis is “𝑭𝒂𝒄𝒕𝒐𝒓𝒔 𝒕𝒉𝒂𝒕 𝒊𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆 𝒄𝒐𝒏𝒔𝒖𝒎𝒆𝒓𝒔’ 𝒏𝒐𝒏-𝒂𝒅𝒐𝒑𝒕𝒊𝒐𝒏 𝒐𝒇 𝑭𝑴𝑪𝑮 𝒐𝒏𝒍𝒊𝒏𝒆 𝒔𝒉𝒐𝒑𝒑𝒊𝒏𝒈 𝒑𝒐𝒔𝒕 𝑪𝑶𝑽𝑰𝑫-19 𝒊𝒏 𝑺𝒐𝒖𝒕𝒉 𝑨𝒇𝒓𝒊𝒄𝒂.”

According to the summary of the study, typically studies have investigated the adoption of online Fast-Moving Consumer Goods (FMCG). Dr Matli’s study investigates the factors influencing the non-adoption of online shopping for FMCG among South African consumers, given that the adoption of online FMCG shopping remains low.

She found that while traditional technology-related factors such as negative performance expectancy, effort expectancy, social influence and facilitating conditions were not significant predictors of non-adoption, relational and trust-based constructs were found to be significant predictors of non-adoption.

The study contributes by inverting the adoption paradigm and offering practical insights for research practitioners and retailers to design interventions that foster trust and inclusive digital participation in South Africa’s evolving e-commerce landscape.

She was supervised by 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐨𝐫 𝐉𝐏 𝐆𝐨𝐯𝐞𝐧𝐝𝐞𝐫.

𝐇𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲 & 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐒𝐭𝐮𝐝𝐞𝐧𝐭𝐬 𝐒𝐡𝐢𝐧𝐞 𝐚𝐭 𝐀𝐟𝐫𝐢𝐜𝐚’𝐬 𝐓𝐫𝐚𝐯𝐞𝐥 𝐈𝐧𝐝𝐚𝐛𝐚 𝟐𝟎𝟐𝟔

Our 𝐃𝐞𝐩𝐚𝐫𝐭𝐦𝐞𝐧𝐭 𝐨𝐟 𝐇𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 students recently participated in the prestigious Africa’s Travel Indaba 2026, held at the Inkosi Albert Luthuli International Convention Centre (commonly known as the Durban ICC), where they played a vital support role in ensuring the smooth delivery of Africa’s leading tourism trade showcase.

The students were deployed across key operational areas:

• 𝑺𝒚𝒏𝒆𝒓𝒈𝒚 (𝑶𝒓𝒈𝒂𝒏𝒊𝒔𝒊𝒏𝒈 𝑻𝒆𝒂𝒎): 30 Advanced Diploma students supported administration, registration, information, and media functions.
• 𝑰𝑻𝑬𝑴 (𝑹𝒆𝒈𝒊𝒔𝒕𝒓𝒂𝒕𝒊𝒐𝒏𝒔 𝑻𝒆𝒂𝒎): 74 Diploma students assisted with registrations, buyer-seller connections, scanning, and overall delegate coordination.
• 𝑻𝑲𝒁𝑵 & 𝑭𝒊𝒍𝒎 𝑨𝒖𝒕𝒉𝒐𝒓𝒊𝒕𝒚: 5 Postgraduate Diploma students served as Tourism Ambassadors, representing the sector with professionalism and pride.

Across all teams, students demonstrated exceptional discipline, commitment, and professionalism, playing a meaningful role in the success of the event.

A special student awarding and appreciation ceremony was hosted in collaboration with DUT staff, South African Tourism, Synergy, and ITEM at the Durban ICC South Foyer. The moment was made even more significant as it took place on the same stage where the official opening of the Indaba was declared.

𝐂𝐨𝐧𝐠𝐫𝐚𝐭𝐮𝐥𝐚𝐭𝐢𝐨𝐧𝐬 𝐭𝐨 𝐌𝐬 𝐌𝐚𝐭𝐢𝐛𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐃𝐔𝐓 𝐉𝐨𝐮𝐫𝐧𝐚𝐥𝐢𝐬𝐦 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐞

The DUT Faculty of Management Sciences Communications Team, proud products of the Durban University of Technology (DUT) Journalism Programme, extends heartfelt congratulations to 𝐌𝐬 𝐌𝐩𝐡𝐨 𝐌𝐚𝐭𝐢𝐛𝐞, Technical Assistant within the programme, who was this morning awarded a Postgraduate Diploma in Business Administration. She pursued her studies through the DUT Business School, which falls within the ambit of the faculty.

Throughout the years, Ms Matibe has played an invaluable role in supporting Journalism students behind the scenes. From ensuring that camera equipment, video editing suites, and other technical resources were always available, to assisting students as they navigated the demands of a highly practical and creativity-driven programme, she was always ready to lend a helping hand.

Her dedication, professionalism, and willingness to support both staff and students have left a lasting impact on many aspiring journalists and communicators who passed through the programme.

𝑻𝒉𝒆 𝒕𝒆𝒂𝒎 𝒄𝒐𝒏𝒈𝒓𝒂𝒕𝒖𝒍𝒂𝒕𝒆𝒔 𝑴𝒔 𝑴𝒂𝒕𝒊𝒃𝒆 𝒐𝒏 𝒉𝒆𝒓 𝒂𝒄𝒂𝒅𝒆𝒎𝒊𝒄 𝒂𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕 𝒂𝒏𝒅 𝒘𝒊𝒔𝒉𝒆𝒔 𝒉𝒆𝒓 𝒄𝒐𝒏𝒕𝒊𝒏𝒖𝒆𝒅 𝒔𝒖𝒄𝒄𝒆𝒔𝒔 𝒂𝒔 𝒔𝒉𝒆 𝒆𝒎𝒃𝒂𝒓𝒌𝒔 𝒐𝒏 𝒕𝒉𝒆 𝒏𝒆𝒙𝒕 𝒄𝒉𝒂𝒑𝒕𝒆𝒓 𝒐𝒇 𝒉𝒆𝒓 𝒑𝒓𝒐𝒇𝒆𝒔𝒔𝒊𝒐𝒏𝒂𝒍 𝒋𝒐𝒖𝒓𝒏𝒆𝒚.

𝐇𝐚𝐩𝐩𝐲 𝐀𝐟𝐫𝐢𝐜𝐚 𝐃𝐚𝐲!

Today we celebrate the richness, diversity, and unity of our beautiful continent - Africa.

During the ongoing Durban University of Technology (DUT) Autumn Graduation 2026, our students and their parents have been embracing their African identity with pride, showing up in stunning traditional attire that reflects culture, heritage, and belonging.

Each outfit tells a story of who we are and where we come from, turning the graduation space into a vibrant celebration of African identity.

𝑯𝒆𝒓𝒆’𝒔 𝒕𝒐 𝒉𝒐𝒏𝒐𝒖𝒓𝒊𝒏𝒈 𝒐𝒖𝒓 𝒓𝒐𝒐𝒕𝒔 𝒘𝒉𝒊𝒍𝒆 𝒔𝒕𝒆𝒑𝒑𝒊𝒏𝒈 𝒃𝒐𝒍𝒅𝒍𝒚 𝒊𝒏𝒕𝒐 𝒕𝒉𝒆 𝒇𝒖𝒕𝒖𝒓𝒆. 🎓

So many memories were captured in every selfie - 𝐓𝐇𝐀𝐍𝐊 𝐘𝐎𝐔 Pietermaritzburg! Durban graduands, are you ready? 🎓

𝑪𝒍𝒊𝒄𝒌 𝒉𝒆𝒓𝒆 𝒕𝒐 𝒓𝒆𝒂𝒅 𝒕𝒉𝒆 𝑭𝒂𝒄𝒖𝒍𝒕𝒚’𝒔 𝒑𝒓𝒆-𝒈𝒓𝒂𝒅𝒖𝒂𝒕𝒊𝒐𝒏 𝒏𝒆𝒘𝒔𝒍𝒆𝒕𝒕𝒆𝒓:
https://www.dut.ac.za/wp-content/uploads/2026/05/Pre-Graduation-Newsletter-2026-FMS-Chronicles.pdf