01/10/2026
PROFESSOR GOLDIE'S LAW: Nothing is free in this world. Even to listen carefully, you have to PAY attention.
I saw this video of a dog as a professor and I couldn't stop laughing. Then I couldn't stop thinking.
We say "pay attention" every day but we never ask: what is the payment?
Attention is not free. It will cost you:
1. It costs your ego. To really listen to your junior staff, your spouse, your child, you must PAY by shutting up. Most leaders are too rich in ego to afford it.
2. It costs your distraction. You cannot listen while scrolling. You cannot lead while your mind is in 5 WhatsApp groups. You must PAY by being present. That's expensive in 2026.
3. It costs your assumptions. To listen carefully, you must PAY by dropping what you think you already know.
That is why many hearings happen, but few listenings occur.
In my coaching, I see CEOs who hear their teams but don't listen. They hear complaints, but they don't PAY attention to understand.
No wonder nothing changes.
Nothing is free. Even this post you are reading now, you are PAYING for it with your attention. Thank you.
So today, who do you need to PAY attention to?
Your team? Your customer? Your own calling that you have been too busy to hear?
Remember: If you don't PAY attention, you will PAY the price of ignorance later. And that price is higher.
ATTENTION IS THE REAL CURRENCY.
What is distracting you from paying attention to what matters most? Let's be honest in the comments.