02/10/2024
Propaganda and Fake News
For more information on your path of personal success, visit our website: www.visionmc.co.za ; or book a session at [email protected] Or contact us directly on 082 443 7077
Propaganda and Fake News
We live in – let’s face it – a very bizarre moment in history. The drive to have more, better, faster connectivity is facilitating the spread of information and discourse like never before. News stories are being published, then revised, then updated, then even sometimes removed completely minute by minute. We read our news on Twitter, Facebook, YouTube; commuting to work, walking down the street, grabbing a sandwich between meetings.
This post provide a glimpse of what propaganda and fake news entails
What is “Propaganda”
There are a number of reasons we fall for fake news and propaganda. Most significantly, though, is the fact that all propaganda – whether from a political campaign, a cookie company, is specifically designed to make you react.
What makes modern propaganda effective, though, is really very simple: it makes you feel. It’s not a matter of feeling happy or sad; propaganda targets things like fear, security, identity, pride. It taps into those deeply-held, visceral emotions you can’t even describe, all those biases you don’t even know you have, and it exploits them. Researchers claim that propaganda needs five components to work:
• surprise,
• predictability,
• rhythmic repetition,
• melodic potency and
• receptiveness
The human brain uses an immense amount of energy, so it cuts corners. These cognitive shortcuts essentially mean that the easier something is to process – i.e. rhyming, legibility, repetition – the more we like it. The more positive we feel about a thought, the more we believe it.
What is “fake news”?
This term was made very popular by Donald Trump during his political career
Fake news does what it says on the label: it’s untrue information spread under the guise of factual news. With what is known as “information pollution” (fake news) pumped into our daily feeds nonstop, combined with the fact that we find ourselves outside our circle of competence more and more (just look at all the fake news about COVID 19), deciding what is true and what is not becomes nearly impossible. This is called the Illusory Truth Effect. It means, essentially, that no matter how well-informed, intelligent, or discriminating we are, we are all likely to believe something that isn’t true at some point.
While the phrase “fake news” may or may not have been in use as long ago as the 19th century, everyone agrees that yellow journalism very much was. In 1883, Joseph Pulitzer (yes, that Pulitzer) created the largest newspaper circulation in the US by using sensationalism, scandal-mongering, and eye-catching headlines with the sole purpose of enticing readers.
With so much misinformation and disinformation circulating, “fake news” seems like a pretty appropriate phrase to use. Except it’s not that simple:-.
In a somewhat ironic turn of events, the term, “fake news,” has become propaganda itself.
For more information on your path of personal success, visit our website: www.visionmc.co.za ; or book a session at [email protected] Or contact us directly on 082 443 7077