UCT Marketing Association

Reminder: Integrated event today at 10:30! Venue: Hoeri LT1
See you all there!

Sign-up for Integrated through this link:
https://doodle.com/poll/fxn9erdze45t2umy

Want to win an internship with a leading marketing company?
The winning group members also receive a Samsung Galaxy Tablet each!

Yesterday, we held the Brand It briefing for the first hand-in that is due on the 11th of September!

All the Brand It information will be under the resources tab that includes all the details! A separate tab will be made later for all teams competing.

Please email your group members names, student numbers and email addresses to [email protected] and cc in Chelsea at [email protected] .

Team members do not have to be UCTMA members!

UCT Marketing third years, there is a use for your research course!

Data is the new currency, but are advertisers spending wisely? Despite big investments in data, many marketers are headed into the key holiday season knowing little about their data partners or if they're reaching the right audiences. Contributor Toby McKenna explains how to separate the data contenders from the data pretenders.

Reminder of the event today! LS2D at 1pm! See you there!

UCTMA EVENT: Join us tomorrow in LS2D at 1pm for the briefing! You can win an INTERNSHIP for your summer holidays! Anyone welcome!

Some advice on retail marketing, remember it is about the customer not the channel!

8 Steps to Successful Analytics for Retail Marketers - Multichannel Merchant In the highly competitive retail marketplace, there is always a need to try and stay one step ahead of your competitors.

UCTMA Members! The next UCTMA event has arrived! We are proud to announce... The Brand It competition!

Have you been waiting for an opportunity to work alongside an amazing brand consulting company? To apply your business and marketing skills? To have the opportunity to have your moment in the spotlight by showcasing your great ideas?! Look no further than Brand It!

Brand It is a 4 week long interactive competition, where members get into groups of 3 - 4 people and come up with an innovative solution to our client's marketing problem.

The winning groups have the opportunity to potentially have their names mentioned in a press release, as well as tangible prizes and... INTERNSHIPS with Yellowwood! So - there really is no reason not to check it out! This really is an incredible competition to get involved with and it something super valuable to add to your CV!

We will be having a Brand It briefing on Tuesday 29 August at 1pm in LS2D where you can hear everything you need to know about the competition and the client. Please do come and hear more about Brand It - bring your friends too (this is not exclusive to UCTMA members).

Stay posted for more announcements!

Don't worry fellow marketers we won't be replaced by robots just yet!

Don't worry, marketers. Robots won't replace you... yet. Robots aren't taking over marketing quite yet. But columnist Joe Hyland says if you want to save your job from AI, you need to make a human connection and climb up the marketing ladder.

Sometimes serving a niche market is better. Targeting a specific consumer can be more beneficial instead of trying to please all. More in the article down below!

Why choosing a niche helps you produce better content Don't create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience.

Facebook is making sure the right consumers view video advertisements by making them play half way through a video you may be watching. How do you feel about this? Genius? Or annoying? How will it effect brand value and image? Let us know your thoughts in the comments!

Facebook looks to rival YouTube, TV with in-stream-only video ad option Advertisers can buy video ads from Facebook that will only be served when people are viewing a video, increasing the likelihood that people will watch them.

Competition is increasing and it is becoming harder for comes to stand out from above the rest. Read the article below on how marketers use SEO backlinks for branding! Let us now what you think in the comments below👇

Using SEO backlinks for branding purposes - Monetary Library The problem with branding is that it takes a long time. You want to do various different things in order to be successful. One of them is actually using SEO backlinks...