14/07/2026
𝗧𝗵𝗲 𝗻𝗲𝘂𝗿𝗼𝘀𝗰𝗶𝗲𝗻𝗰𝗲 𝗼𝗳 𝘁𝗿𝘂𝘀𝘁 – 𝗮𝗻𝗱 𝘄𝗵𝘆 𝗿𝗲𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗶𝘁 𝘀𝘁𝗮𝗿𝘁𝘀 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂.
I have been sitting with a question that is surfacing more than ever in my conversations with leaders this year. Not in a theoretical way. In a deeply personal, almost confessional way. It comes up in coaching sessions, in leadership programmes, in quiet moments after workshops when someone lingers to share. The question or comment usually goes something like this, “My team is lacking trust. Not sure exactly why or what to do about it…?”
That question matters more than almost anything else in leadership today. Because trust is not a soft concept. It is not a nice-to-have. It is the neurological and relational infrastructure on which every other leadership capability rests. Without it, strategy stalls. Engagement wanes. Your best people quietly begin planning their exit. And the leader – sadly, sometimes the last to realise – keeps wondering why things are not okay and attributing to other factors.
What makes this a crisis is that it is often invisible. The Gallup research is unambiguous – only 20% of employees worldwide report being engaged at work. But beneath those numbers is something more troubling than disengagement. It is distrust. Quiet, cumulative, often wordless. People do not usually announce when they stop trusting a leader. They just stop volunteering ideas. Stop raising concerns. Stop bringing their full thinking to the table. They comply. They survive. But they no longer engage and thrive.
I share this because I think most leaders genuinely care about building trust. And yet many are losing it without realising – not through dramatic failures of integrity, but through the accumulation of small moments. Moments of inconsistency. Of reactivity. Of promises quietly dropped. Of presence that is physically there but psychologically absent. Of good intention but poor impact. Trust doesn’t usually shatter. It erodes. By the time you notice it, the gap is already wide.
Keep reading my blog for Key Steps you can take to build trust.
https://keysteps.co.za/is-trust-quietly-leaving-leadership/