Ohio University Center for Consumer Research and Analytics

Ohio University Center for Consumer Research and Analytics Student fellows providing high quality insights through marketing research for world class brands.

This semester’s RedBull team consists of Sofia Valdespino (team lead), Samantha Dilts, Chloe Feeney, Avery Ochester, and...
10/28/2025

This semester’s RedBull team consists of Sofia Valdespino (team lead), Samantha Dilts, Chloe Feeney, Avery Ochester, and Ty A. Simmons. We are so excited to see what this team uncovers!

This week's Senior Spotlight goes to Hannah Lelis! Hannah has skills in data collection, problem solving, and critical t...
04/12/2023

This week's Senior Spotlight goes to Hannah Lelis! Hannah has skills in data collection, problem solving, and critical thinking. Since 2021, Hannah has been dedicating her skills to the CRA as a consumer research fellow, and she is spending her last semester on team Revive614!

After graduation, Hannah will be working as a CLDP Analyst at JPMorgan Chase & Co.!

We are recruiting for the fall semester. If you’re interested, please scan the QR code and apply!
04/07/2023

We are recruiting for the fall semester. If you’re interested, please scan the QR code and apply!

This week's Senior Spotlight goes to Stephanie Parish! Steph has skills in project management, problem solving, and cust...
04/05/2023

This week's Senior Spotlight goes to Stephanie Parish! Steph has skills in project management, problem solving, and customer service. Since 2022, Steph has been dedicating her skills to the CRA as a Consumer Research Chair, and she is spending her last semester as a Team Lead for Mondelez.

After graduation, Steph will be working as an Account Executive for Beacon Hill Staffing Group!

This week we are highlighting team Sherwin-Williams. Sherwin-Williams is a paint and coating manufacturer located in Cle...
04/04/2023

This week we are highlighting team Sherwin-Williams. Sherwin-Williams is a paint and coating manufacturer located in Cleveland, Ohio. This team, led by Logan Felger, hopes to discover Generation Z’s motives and decisions making round purchasing paint cans. They also hope to learn how to best market towards college students about DIY or paint-related projects.

This week's Senior Spotlight goes to Catherine Kelley! Catherine has skills in project management, leadership, and mento...
03/29/2023

This week's Senior Spotlight goes to Catherine Kelley! Catherine has skills in project management, leadership, and mentorship. She has been in the CRA since 2021 and has worked as a team lead for both Fair Harbor and currently FatFitFun! Beyond project work, Catherine also dedicates her time and skills as a Student Outreach Coordinator!

This week we are highlighting team Revive 614. Revive614 is a mobile IV therapy service located in Columbus, Ohio! This ...
03/28/2023

This week we are highlighting team Revive 614. Revive614 is a mobile IV therapy service located in Columbus, Ohio! This team, led by Reid Lowe hopes to understand how much college students are willing to pay for IV services, as well as figure out an ideal target market for the company. They hope to take their findings and understand the best way to market these services on social media.

This week's Senior Spotlight goes to Shayne Murta! Shayne has skills in data collection & analysis, brand design, and se...
03/22/2023

This week's Senior Spotlight goes to Shayne Murta! Shayne has skills in data collection & analysis, brand design, and segmentation. She also works part time in Strategy & Insights with WD Partners. Shayne has been in the CRA since 2020 and has worked with various clients, with her last semester being a Team Lead for FabFitFun!

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Athens, OH

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