The Business School, RMIT Vietnam

🌟 What can you expect at AAOM 2026?

Conference highlights include:

- Keynote and Presidential Addresses from distinguished thought leaders - Professor Mike Peng, University of Texas at Dallas and Professor Xiao-Ping Chen, University of Washington
- Deans’ Panel: Redefining Business Education in an Era of Disruption
- Meet the Editors discussions
- Professional Development Workshops designed to enhance research, teaching, and academic impact

Participants will also enjoy a range of networking and social activities, creating valuable opportunities to build collaborations and connect with scholars from around the world.

Read more at: https://www.rmit.edu.vn/events/all-events/2026/asia-academy-of-management-conference-2026/conference-details

👶 Turning Insights into Impact for Rabity!

👟 The final session of the Digital Marketing Client Showcase – Semester 1, 2026 challenged students from the Marketing Intelligence course to tackle a real-world challenge from Rabity Viet Nam: enhancing brand awareness for its baby footwear products in an increasingly competitive market.

The client was impressed by the students’ professionalism, strong understanding of target parents, and ability to translate research findings into actionable recommendations and creative campaign ideas.

♥️A huge thank you to the Branch Director, Creative Director, and Marketing Leader from Rabity for supporting and inspiring our students throughout this experience. Special thanks also to RMIT Career, Alumni and Industry Relations, our lecturers, and everyone who contributed to making the showcase a success.

✨Another Digital Marketing Client Showcase, another moment to remember. Let’s celebrate our students’ achievements and see you again at the next showcase!

🇻🇳 Experience Vietnam beyond the conference

As part of AAOM 2026, delegates can explore a range of optional activities showcasing the country's culture, business landscape, and local experiences.

🚢 Enjoy a dinner cruise along the Saigon River
🌴 Discover village life in the Mekong Delta
🏭 Visit TIM Corp's F&B Innovation Lab and learn about innovation in action

✨ Join us beyond the conference halls and create memorable experiences with fellow scholars from around the world.

Read more at: https://www.rmit.edu.vn/events/all-events/2026/asia-academy-of-management-conference-2026/conference-details

💡Building strategic thinking through the Beiersdorf Challenge

This session marked the second time Beiersdorf has collaborated with our Digital Marketing students at the Digital Marketing Client Showcase!

Students from the Digital Marketing Strategies and Planning course took on a real-world challenge from Beiersdorf – Eucerin, developing strategic marketing plans for the Hyaluron-Filler Epicelline Serum. After months of research, planning, and creative thinking, seven finalist teams pitched their ideas directly to industry professionals.

♥️We were pleased to welcome representatives from Beiersdorf across talent, commercial, brand, media, digital, and country management functions. We would especially like to acknowledge Dr Daranee Delorme, Country Manager of Beiersdorf, who has consistently attended every student presentation session and shown generous encouragement for our students’ development.

♥️A huge congratulations to all the students who made it to the final stage and won the clients’ hearts. A huge thank you to RMIT Career, Alumni and Industry Relations for supporting our guests, and to everyone who helped make the session a success.

The last session is about to come. Stay tuned for more updates!

🎉 Congratulations, Professor Tra Pham!

This week, The Business School celebrated Professor Tra Pham’s promotion to Professor! Through her Professorial Lecture, she shared fascinating insights on technological change, economic growth, and the future of human potential.

♥️ Professor Tra’s journey, dedication to teaching and research, and impact on our community continue to inspire students and colleagues alike.

If you have studied with Professor Tra, attended her classes, or been inspired by her work, join us in celebrating this incredible milestone by leaving your congratulations in the comments below!

Read more on LinkedIn: https://www.linkedin.com/company/the-business-school-at-rmit-vietnam/posts/

We are honoured to welcome Professor Xiao-Ping Chen from the University of Washington as a keynote speaker at the AAOM Conference 2026.

✨Professor Chen is the Philip M. Condit Endowed Chair and Professor of Management at the Michael G. Foster School of Business, University of Washington. An internationally recognised scholar, she is an elected Fellow of the Academy of Management (AOM), American Psychological Association (APA), and Society for Industrial and Organisational Psychology (SIOP), and is listed among the world’s top 2% most cited scientists.

✨At AAOM 2026, Professor Chen will deliver the keynote address titled: “The Evolution of Research on Chinese Guanxi from Cronyism to Anti-Cronyism”, offering valuable insights into the changing dynamics of guanxi research and its implications for management and organisations in Asia.

Join us at AAOM 2026 to learn from leading global scholars and engage in conversations shaping the future of management.

For more information, visit: https://www.rmit.edu.vn/events/all-events/2026/asia-academy-of-management-conference-2026

[Media Support] 🎉 RMIT Hanoi students, gather your dream team because 𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝗣𝗶𝘁𝗰𝗵 𝟮𝟬𝟮𝟲 is officially HERE! 🎉

This year, we’re turning up the game with the very first 𝗧𝗘𝗔𝗠 𝗘𝗗𝗜𝗧𝗜𝗢𝗡 🔥

𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝗣𝗶𝘁𝗰𝗵 𝟮𝟬𝟮𝟲 is where creative minds come together to transform bold ideas into impactful pitches. Whether you’re into design, media, communication, marketing, animation, fashion, or beyond, this is your chance to collaborate, create, and stand out as a future-ready creative team.

Are you and your teammates ready to:

✨ Develop a groundbreaking creative idea
✨ Strengthen your teamwork & pitching skills
✨ Learn directly from industry professionals
✨ Showcase your creativity on stage
✨ Compete for exciting prizes & opportunities

If yes, then the spotlight is waiting for YOUR TEAM 🫵🌟

𝗧𝗶𝗺𝗲𝗹𝗶𝗻𝗲

📌 Registration is open now. Deadline: 26 June 2026.
📌 Training Workshops: Week 1, semester 2
📌 Final Pitch Day: 22 July 2026
📍Open to all RMIT Hanoi students, every major, every perspective, every creative voice.

Don’t just sit in the audience. 𝗦𝗽𝗲𝗮𝗸 𝘂𝗽. 𝗦𝘁𝗮𝗻𝗱 𝗼𝘂𝘁.

Grab your teammates and register now

👉 https://forms.office.com/r/q6Pct9gq16

💡 Bold student solutions for Vulcan Labs

The second session of the Digital Marketing Client Showcase – Semester 1, 2026 challenged students from the Contemporary Issues in Digital Marketing course to develop creative and practical solutions for Vulcan Labs — a young and fast-growing company in Software Architecture & Development Consulting.

After 12 weeks of combining human creativity, artificial intelligence, research, and teamwork, students transformed their ideas into meaningful propositions and showcased how their solutions could help the client move forward. The client was especially impressed by how students tackled complex challenges and developed strategic ideas for entering highly competitive international markets, like Japan and Korea.

♥️ Huge thanks to the representatives from Vulcan Labs for supporting and inspiring our students throughout the showcase, and to everyone involved in making the session such an exciting success!

✨ We can’t wait for more creative ideas and bold pitches in the next showcase session. See you soon!

The Business School at RMIT Vietnam is proud to host the 14th Asia Academy of Management (AAOM) Main Conference, jointly held with the 2026 Taiwan Academy of Management (TAOM), in the dynamic city of Ho Chi Minh City.

Bringing together academics, researchers and industry practitioners from across Asia and beyond, the conference will explore the theme: “Innovation, Digital Transformation, and the Future of Management.” The event will provide an inclusive platform for meaningful discussions on how organisations and institutions are responding to and shaping rapid technological change, innovation, and institutional transformation.

Participants can look forward to keynote and presidential addresses, conference sessions, editor meet-ups, consortiums, workshops, company visits, networking opportunities, and cultural experiences in Vietnam.

Join us from 16–20 June 2026 to connect with global thought leaders, exchange research insights, and shape the future of management in Asia.

👉 For more information, visit: https://www.rmit.edu.vn/events/all-events/2026/asia-academy-of-management-conference-2026

🌿 Nature Foods was here! At the Digital Marketing Client Showcase, challenging students to solve real marketing problems!

The Digital Marketing Client Showcase – Semester 1, 2026 gave students from the Digital Content Creation course the opportunity to pitch real campaign ideas for Nature Foods (NFC), and they absolutely delivered! From interactive comedy skits to catchy commercial jingles, song and dance performances, students took their pitching to the next level!

The energy and professionalism of the session left a strong impression on the client team, who shared that the students’ performance truly exceeded their expectations, especially considering that the students were only in their second year.

👏 A special shoutout to the two finalist teams from Hanoi who flew to Saigon to join the pitching session in person. Your passion and commitment truly stood out!

♥️ Huge thanks to the founders, CEO, and managers of Nature Foods for supporting and encouraging our students throughout this experience, and to our lecturers for their incredible effort in organising such an inspiring showcase.

Let’s continue supporting and cheering on our students in the upcoming sessions!